Bluesky Pledges Not to Train AI on User Content, Contrasting with X's Policy

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On Sat, 16 Nov, 12:03 AM UTC

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Bluesky, a rising social media platform, has announced it will not use user content to train generative AI models, setting itself apart from competitors like X (formerly Twitter) and attracting privacy-conscious users.

Bluesky's Stance on AI and User Data

Bluesky, a rapidly growing social media platform, has taken a firm stance against using user-generated content to train generative AI models. In a recent announcement, the company stated, "We do not use any of your content to train generative AI, and have no intention of doing so" 1. This declaration comes at a time when concerns about data privacy and AI ethics are at the forefront of public discourse.

Contrast with Competitors

Bluesky's position stands in stark contrast to its competitors, particularly X (formerly Twitter) and Meta's Threads. On the same day as Bluesky's announcement, X implemented new rules allowing the company to use public posts for training AI models 2. This move has sparked controversy and led to user migrations away from X.

Current AI Usage at Bluesky

While Bluesky has committed to not using user content for generative AI training, the platform does employ AI in other areas:

  1. Content moderation: AI assists in triaging posts and shielding human moderators from harmful content.
  2. Discover algorithmic feed: AI helps suggest posts to users based on their platform activity 3.

The company emphasizes that none of these systems are trained on user-generated content.

User Growth and Platform Appeal

Bluesky's commitment to user privacy appears to be resonating with the public. The platform has experienced significant growth, recently surpassing 17 million registered users, with one million new sign-ups in a single day 4. This surge coincides with a spike in X account deactivations, particularly following the U.S. presidential election.

Challenges and Future Considerations

Despite its current stance, Bluesky faces potential challenges:

  1. Third-party data scraping: The platform's robots.txt files do not prevent outside companies from crawling the website for data 1.
  2. Evolving policies: As the platform grows and technology advances, Bluesky may need to revisit its AI policies 5.

The company acknowledges these issues and is actively discussing ways to ensure that outside organizations respect user consent on the platform.

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