CES 2025: Intel, NVIDIA, and AMD Unveil Powerful New AI-Focused Chips

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At CES 2025, major chip manufacturers Intel, NVIDIA, and AMD announced new high-performance processors and GPUs with a strong focus on AI capabilities, signaling a shift towards more powerful and energy-intensive hardware in the PC market.

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Intel, NVIDIA, and AMD Showcase New AI-Focused Chips at CES 2025

The Consumer Electronics Show (CES) 2025 has become a battleground for major chip manufacturers, with Intel, NVIDIA, and AMD unveiling their latest high-performance processors and GPUs. This year's announcements reflect a significant shift towards more powerful and energy-intensive hardware, with a strong emphasis on AI capabilities 12.

NVIDIA's RTX 5000 Series: A Leap in Graphics Performance

NVIDIA's RTX 5000 series GPUs have emerged as one of the biggest stories at CES 2025. The flagship RTX 5090, priced at $1,999, promises to deliver twice the performance of its predecessor, the RTX 4090 1. In a 4K Cyberpunk 2077 demo with full ray tracing, the RTX 5090 achieved 240 fps compared to the 4090's 108 fps. However, this performance boost comes at a cost, with the RTX 5090 requiring a 1,000-watt power supply and consuming up to 575 watts 1.

NVIDIA's new DLSS 4 AI upscaling technology generates three frames for every natively rendered frame, allowing even the $549 RTX 5070 to potentially match the 4090's performance in terms of frame rate 1. This advancement in AI-generated frames has sparked discussions about the nature of "true" gaming performance.

AMD's Ryzen AI Max: Challenging Apple Silicon

AMD has introduced its Ryzen AI Max series, aiming to compete with Apple's M4 Pro chip. The top-of-the-line Ryzen AI Max+ 395 boasts 16 CPU Zen 5 cores, 50 TOPS of AI performance, and 40 RDNA 3.5 GPU compute units 1. AMD claims this chip outperforms Apple's 14-core M4 Pro in certain benchmarks and is 2.6 times faster in 3D rendering than Intel's Core Ultra 9 288V 1.

AMD's Joe Macri, CVP and product CTO, cited Apple Silicon's success as a major inspiration for the Ryzen AI Max, emphasizing the importance of integrated, high-performance solutions 1.

Intel's Core Ultra Series: Targeting AI PCs and Gaming

Intel has launched multiple new processor lines, including the Core Ultra 200H for "performance thin and light" notebooks and the Core Ultra 200HX for mobile gaming 34. The Core Ultra 9 285HX, featuring 24 cores and a maximum speed of 5.5GHz, is designed to be paired with discrete GPUs from NVIDIA or AMD in gaming laptops 4.

For the commercial sector, Intel introduced the Core Ultra 200V series, promising superior performance in AI workloads and battery life compared to competitors 5. These chips will be featured in more than 30 commercial thin-and-light laptop designs from major OEMs like Lenovo, HP, and Dell 5.

The AI PC Race Heats Up

All three companies are heavily promoting their chips' AI capabilities, with Intel, AMD, and Qualcomm competing to meet Microsoft's Copilot+ PC technical requirements 25. This push towards AI-enhanced computing is expected to drive a significant refresh cycle in the PC market, with manufacturers promising substantial improvements in productivity, battery life, and wireless connectivity 5.

Power Consumption Concerns

The trend towards more powerful chips has raised questions about energy efficiency. With NVIDIA's RTX 5090 consuming up to 575 watts and AMD's Ryzen AI Max chips potentially using 120 watts, these new processors are not designed for users prioritizing energy conservation or extended laptop battery life 1.

As CES 2025 continues, it's clear that the major chip manufacturers are betting big on AI-enhanced computing, pushing the boundaries of performance at the expense of power efficiency. The coming months will reveal how these new chips perform in real-world scenarios and whether consumers and businesses are ready to embrace this new era of high-powered, AI-focused computing.

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