ChatGPT Traffic Plunges 22% as Gemini Gains Ground in Escalating AI Competition

ChatGPT vs Gemini Traffic Trend in 2025 Shows Why OpenAI Raised Code Red

While the AI race continues in Silicon Valley, ChatGPT and Gemini have emerged as two AI platforms which are a cut above the rest. OpenAI's AI chatbot was a pioneer in the space, and had the advantage of establishing itself in the market before anyone else had a chance. On the other hand, things went poorly for Google in the initial days (the Bard fiasco and the image generation controversy), but Gemini has also made a strong recovery. In 2025, website traffic data highlights that Google's AI is now eating into ChatGPT, likely owing to the former's strong distribution network. ChatGPT vs Gemini Traffic Trend Spell a Potential Disaster for OpenAI In a post on X (formerly known as Twitter), Similarweb shared the "generative AI website worldwide traffic share" data. The web traffic analytics platform revealed how the footfall for various AI websites changed over the course of the last 12 months, or the entirety of 2025. One of the biggest takeaways was the decline of ChatGPT's traffic share, which dropped from 86.7 percent to 64.5 percent. During the same period, Gemini made quick headway, jumping from a meagre 5.7 percent to 21.5 percent share of the global traffic. Apart from them, Grok and DeepSeek, which were not even on the map before 2025, managed to capture 3.7 percent and 3.4 percent of the traffic share, respectively. Anthropic's Claude saw a marginal growth of 0.5 percent, whereas Microsoft's Copilot was near-stagnant with a drop of 0.4 percent. However, these numbers only matters for OpenAI and Google, since both companies massively push their AI websites. All other platforms' primary access is elsewhere -- Grok has strong integration with X, Claude primarily operates as an app, and Copilot is integrated across Windows and Microsoft 365 suite of products. OpenAI losing nearly 20 percent of its web traffic in 12 months could be one of the reasons why CEO Sam Altman reportedly declared a code red to the employees in November 2025, keeping any non-ChatGPT projects on an indefinite halt. The declaration was made right after Google released Gemini 3 Pro, which significantly outperformed GPT-5.1 on most benchmarks. Later in December, OpenAI released GPT-5.2 AI model to even the playing field. The concern is understandable. OpenAI cannot compete with Google's enormous resources and the massive distribution network it has built across its Workspace apps, Android, Search. The website was the only democratised space where both companies could go head-to-head. However, if individuals are migrating from ChatGPT to Gemini's website, Altman-led company needs to innovate, and fast.

OpenAI vs Google: ChatGPT's daily visits fall 22%, Gemini holds steady - The Economic Times

ChatGPT's average daily visits fell 22% over the past six weeks, with its seven-day average dropping from around 203 million to about 158 million. The decline has come even as Gemini's usage has remained largely flat, helping narrow the gap between the two consumer AI platforms, which together serve hundreds of millions of users globally.Traffic to OpenAI's ChatGPT has declined sharply in recent weeks, even as Google's Gemini has held steady, according to data from Similarweb, a web traffic measurement firm. ChatGPT's average daily visits fell 22% over the past six weeks, with its seven-day average dropping from around 203 million to about 158 million. The decline has come even as Gemini's usage has remained largely flat, helping narrow the gap between the two consumer AI platforms, which together serve hundreds of millions of users globally. According to Similarweb's analysis, between December 7, 2025, and January 3, 2026, ChatGPT recorded around 200 million daily visits through much of December, but traffic fell to about 158 million in early January. In contrast, Gemini's traffic remained stable at around 55-60 million daily visits during the same period. Industry experts point to Google's distribution strength as a key factor behind Gemini's steady usage. "Google does not necessarily need to out-innovate the competition, but needs to out-distribute it," Jaspreet Bindra, cofounder of AI & Beyond, told ET. "It is now doing that and leveraging distribution. Gemini is embedded into search (through AI overviews and the AI mode), Workspace, Android, and the OS-level experience, so users bump into Gemini without having to go to a separate site or app." Bindra added that distribution is becoming a core moat in the consumer AI race. The narrowing Gemini-ChatGPT gap, he said, shows that superior reach across search, operating systems, email, and productivity tools can offset even a technical lag, at least in consumer usage metrics. Also Read: Sam Altman acknowledges 'economic headwinds' for OpenAI as Google's AI gains pace Gemini rises as ChatGPT stays flat While ChatGPT continues to remain the default AI interface globally, data suggests that its growth curve has flattened in recent weeks. Gemini ate up 31-33% of ChatGPT's traffic in early December, rising to around 39-40% by the end of the month, according to Similarweb. The data also suggests that Gemini users are fewer, but more engaged. For Gemini, the average visit duration stood at 7 minutes 20 seconds, ahead of ChatGPT's 6 minutes 32 seconds. Gemini users viewed 4.3 pages per visit, compared with 3.8 pages on ChatGPT, indicating deeper interaction per session. Analysts say that ChatGPT's recent decline can be viewed through two lenses. The first is a seasonal slowdown during the December holiday period, when overall online activity often softens. The second is Gemini's growing appeal, following the rollout of its latest model upgrade in November 2025 and the release of new features mid-December, which have drawn positive feedback from users. Viren Inaniyan, cofounder of Asva AI, said, "ChatGPT's drop was expected as they had their last release on December 11." Earlier in December, Open AI CEO Sam Altman had declared a "code red" as it faced intense competition from Gemini. During its launch, Google said the new Gemini model can help users understand text, images, video, and audio more quickly. The new model can analyse visual content, interpret audio, and assist with complex questions. The new Gemini 3 Flash model can perform a range of tasks, including creating apps using Canvas, generating images with Nano Banana, conducting deep research, and explaining concepts using Guided Learning. Users can also experiment with agent-like shopping experiences. Google says Gemini 3 Flash runs up to three times faster than Gemini 2.5 Pro. Other AI models remain on edge Other AI models are also seeing traction. According to Similarweb, Perplexity.ai recorded 154.9 million visits (2.19% share), Grok has 247 million visits (3.51%), and DeepSeek recorded 282 million visits (4%) in the month of December. Experts tracking the sector said demand for large language models is broadening rather than collapsing. They noted that general-purpose AI tools such as ChatGPT and Gemini continue to see widespread adoption, even as competition intensifies. Adoption is shifting from a 'toy' phase to infrastructure, Bindra said. "Increased integration into operating systems and productivity suites shows that LLMs are becoming embedded into everyday tools, which favours incumbents with large platforms such as Google, Microsoft, and Meta, as much as or more than standalone destinations," he added. "When users experience something that feels better, even marginally, they are willing to try it. You can clearly see that behaviour in usage patterns," Srikanth Velamakanni, cofounder & CEO of Fractal Analytics, said. He added that from a consumer point of view, it's good that companies are competing fiercely, offering incredibly powerful AI tools at around $20 a month.

ChatGPT Sees 22% Traffic Drop as Gemini 3 Rollout Reshapes AI Demand

ChatGPT's 7-Day Average Visitors Fell to 158M, While Gemini Now Nears 40% of Its Web Audience New web traffic figures signal a slowdown in OpenAI's ChatGPT momentum in the consumer AI market. Meanwhile, policy shifts and large acquisitions show how quickly distribution and product strategy can change as rivals release new models. The shifts also raise questions about retention and stickiness. Companies now compete on reach, reliability, and convenience. Analysts also note limits in the numbers. SimilarWeb data reflects desktop and mobile web activity, not native app usage. It also counts visits rather than unique people. For that reason, comparisons should focus on direction, not absolutes.

ChatGPT traffic drops 22 pct after Gemini 3 launch as AI competition heats up: All details

The dip has sparked fresh debate over shifting user preferences as competition in generative AI intensifies. OpenAI's ChatGPT seems to be under pressure in the ongoing AI race ever since Google introduced its Gemini 3 Pro model. The new web traffic data has suggested a dramatic drop in user visits in the past few days. As per the figures from analytics firm SimilarWeb, highlighted by Menlo Ventures partner Deedy Das on X, ChatGPT's seven-day average traffic has fallen by around 22 per cent over the past six weeks. It further added that the average number of visitors reportedly declined from around 203 million to nearly 158 million during this period. While the dip coincides with the holiday season, typically a slower phase for online activity, the timing has drawn attention because the rival platforms have not seen a similar slowdown. Das also stated that Google's Gemini, currently ChatGPT's biggest consumer-facing competitor, has maintained stable traffic over the same timeframe and now commands close to 40 percent of ChatGPT's audience size. The contrast has fuelled speculation that users may be actively testing alternatives as competition in generative AI heats up. Data from SimilarWeb indicates that ChatGPT's dominance has been gradually eroding over the past year as more players gain visibility. Platforms such as Gemini and xAI's Grok have steadily expanded their user bases, while newer entrants and open-source models have further fragmented attention. It could be a possible reason why OpenAI CEO Sam Altman has declared a code situation in an internal memo to employees. In the internal memo, he also paused multiple projects and asked the teams to focus on improving the products. Neither OpenAI nor Google has publicly commented on the latest traffic data. However, with multiple major AI releases packed into a short span, we expect user engagement figures to remain volatile.