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On Sun, 9 Feb, 12:01 AM UTC
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DeepSeek Is Already Making Its Way Into Chinese EVs
AI is a hot-button topic, especially in the automotive industry. As time marches forward, it seems like we're all shifting from software-driven EVs, to shoehorning AI into every nook and cranny. Will it work? Who knows. But, the world's latest low-cost AI Chinese darling, DeepSeek, is fastly ingratiating itself with China's auto companies. This week, two different companies announced their efforts to add AI tech to their vehicles. First up is Geely. Parent company to brands like Zeekr, Polestar and Volvo, the brand announced during CES that it was embarking on what it called a "Full-Domain AI for Smart Vehicles. At the time, this was to be understood as Geely's own internal model. Geely's AI would span much of the driving experience, from voice commands to putting in the groundwork for fully autonomous driving or furthering its research and development in the vehicles themselves. Geely says that its "ultimate goal is to create a native Autonomous Intelligence for Mobility that is warm, empathetic and continuously evolving." Marketing jargon aside, the company is now looking outside of its walls to improve its AI aspirations. Geely is combining its own model with Deepseek R1, via distillation training. Effectively, DeepSeek is training Geely's own AI and refining it. This dataset training its own AI efforts will help the car to understand speech and commands better. All of this stuff will find its way onto Geely's next generation of smart connected cars. Geely isn't the only one integrating Deepseek into its vehicles, either. Dongfeng's Voyah brand announced that the Courage EV crossover and Dream MPV will be the first mass-produced vehicles ever to have the AI tool integrated into their software. According to reporting from CnEVPost, Deepseek will first be ported to the Courage via an over-the-air update on Feb 14. In this context, Deepseek will integrate into Voyah's existing smart cockpit software and will improve the "AI responsiveness, accuracy and expandability" of the stuff that's already there. It also will enable Voyah to rapidly improve its software and cater better to its vehicles and clientele. No doubt, this is very impressive, even if the utility for AI integration in-vehicle systems is still a little suspect. It's only been a few weeks since the dirt-cheap, but very good model put AI giant OpenAI on notice, and yet it is already making its way into China's car industry. This is part of the lockstep, move-in-unison front I briefly touched on when I went to China last April. China's tech companies and automotive companies are highly collaborative in ways that go beyond just, say, integrating Apple Carplay or Android Automotive. However, this does beg a question: are these brands scaling back their global aspirations? DeepSeek has attracted the ire of Silicon Valley and the U.S. government. Some say that a ban on the technology is coming soon, which would make any EV product that uses it a non-starter. For brands like Voyah, which doesn't have much of a presence outside of China anyway, this isn't such a big deal. But for Geely, which owns Volvo and Polestar, there likely will need to be some serious separation in order to avoid drawing fire from the Trump Administration. Geely has kept most of Volvo and Polestar's software development away from the rest of the Geely group, but that lack of collaboration on software will likely end up being a pinch point for the two brands that assuredly want to continue selling cars in the U.S.
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China's Geely partners with DeepSeek to enhance smart car AI technology
After sending shock waves across the world by dethroning OpenAI's ChatGPT as the most downloaded free app on the Apple App Store, China's DeepSeek is rapidly making its presence felt across key sectors in the country. The artificial intelligence company has partnered with Hangzhou-headquartered automaker Geely to integrate its R1 LLM model with the next generation of smart cars. The Chinese EV maker will now conduct distillation training on its Xingrui car control FunctionCall AI model using DeepSeekR1, a process where outputs from a larger, more advanced AI model are used to improve a smaller model's performance.
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Chinese automakers Geely and Voyah are incorporating DeepSeek's AI technology into their smart vehicles, marking a significant step in the integration of artificial intelligence in the automotive industry.
In a significant development for both the artificial intelligence and automotive sectors, Chinese AI company DeepSeek is rapidly expanding its presence in the country's smart vehicle market. Two major Chinese automakers, Geely and Dongfeng's Voyah brand, have announced partnerships to integrate DeepSeek's AI technology into their vehicles, signaling a new era of AI-enhanced driving experiences 12.
Geely, the parent company of well-known brands like Zeekr, Polestar, and Volvo, is taking a bold step in AI integration. The company is combining its proprietary AI model with DeepSeek's R1 model through a process called distillation training. This collaboration aims to enhance Geely's "Full-Domain AI for Smart Vehicles" initiative, which was initially announced at CES 1.
The integration of DeepSeek's AI is expected to improve various aspects of the driving experience, including:
Geely's ultimate goal is to create an "Autonomous Intelligence for Mobility" that is warm, empathetic, and continuously evolving 1.
Dongfeng's Voyah brand is taking an even bolder step by becoming the first to mass-produce vehicles with integrated DeepSeek AI. The Courage EV crossover and Dream MPV models will be the first to feature this technology 1.
Key points of the Voyah integration include:
While the integration of DeepSeek AI represents a significant technological advancement, it also raises questions about the global aspirations of Chinese automakers. The technology has attracted scrutiny from Silicon Valley and the U.S. government, with some speculating about potential bans 1.
This development highlights the collaborative nature of China's tech and automotive industries, which often work in close partnership. However, it may pose challenges for companies like Geely, which owns global brands such as Volvo and Polestar, in terms of navigating international markets and regulations 1.
DeepSeek's rapid integration into the automotive sector comes on the heels of its recent success in dethroning OpenAI's ChatGPT as the most downloaded free app on the Apple App Store. This achievement has solidified DeepSeek's position as a major player in the AI industry 2.
The partnership between DeepSeek and Chinese automakers represents a significant step forward in the integration of AI technology in vehicles. As this trend continues to evolve, it will likely shape the future of smart cars and potentially redefine the driving experience for consumers worldwide.
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Chinese EV giant BYD partners with AI startup DeepSeek to roll out advanced driver assistance systems across its vehicle lineup, potentially gaining an edge over Tesla in the competitive Chinese market.
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DeepSeek, a Chinese AI startup, has released a competitive large language model, causing a surge in AI-related stocks and renewed optimism in China's tech sector. The development is seen as a potential game-changer in the global AI race.
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DeepSeek's AI breakthrough has ignited a surge in Chinese tech startups seeking funding, while also showcasing China's growing prominence in the global AI landscape.
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DeepSeek's R1 chatbot has stunned the AI industry, boosting Chinese tech stocks and reshaping global AI competition. The low-cost, high-performance model has led to rapid adoption in China while raising concerns internationally.
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Chinese AI startup DeepSeek has disrupted the global AI landscape with its low-cost, high-performance models, intensifying the U.S.-China tech rivalry and prompting widespread adoption among Chinese businesses.
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