DoubleVerify Launches "The Power of Media Quality" Guide for APAC Marketers

DoubleVerify : Launches 'The Power of Media Quality' Guide to Help Advertisers Amplify Advertising Performance in APAC's Digital Landscape

SINGAPORE - August 29, 2024 - DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guideThe Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV's2023 reportin partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics. The research concluded that only 17 percent of APAC marketers evaluate critical media quality indicators like brand safety and suitability, viewability, fraud or intended geography. This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification. Key highlights fromThe Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROIinclude: "Our guide serves as a definitive framework to maximize advertising performance in the APAC region," said Conrad Tallariti, Managing Director and Senior Vice President, APAC, DoubleVerify. "As technology is expanding rapidly, so is the landscape of digital media with opportunities emerging across new social, streaming, gaming, CTV and more, making digital media protection of vital importance." To learn more, visit DV's website and download theguidetoday. About DoubleVerify DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more atwww.doubleverify.com.

DoubleVerify : Launches Media Quality Guide for APAC Marketers

Sydney, Australia - Thursday 29th August 2024- DoubleVerify has launchedThe Power of Media Quality-How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, an educational guide for APAC marketers on media quality. DoubleVerify developed the guide after it discovered that only 17 percent of APAC marketers are measuring across all four pillars of media quality - brand safety and suitability, viewability, fraud and intended geo - in its2023 report conducted in partnership with WARC. It aims to help marketers gain a better understanding of why verification should be incorporated into their media strategies and how this is relevant in their respective region. The guide provides a glimpse into the status of today's digital media landscape and how that impacts media quality. It also explains the role media quality plays in advertising performance and outlines key solutions that verify media quality across digital channels. Imran Masood, VP and Country Manager ANZ at DoubleVerify said, "As part of our commitment to make the advertising ecosystem stronger, safer and more secure, we are thrilled to be offering a guide to educate APAC advertisers on the importance of verification in digital advertising and how they can enhance the effectiveness of ad campaigns. Recognising the evolving digital media landscape and the unique challenges it presents, we aim to not only encourage more advertisers to incorporate verification into their strategies, but also equip them with insights into the advantages of privacy-friendly performance solutions to ensure they are always buying quality inventory." To learn more, visit DV's website anddownloadthe guide today. About DoubleVerify DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more atwww.doubleverify.com.

DoubleVerify Launches Comprehensive Guide for APAC Marketers: The Power of Media Quality

DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today unveiled its latest resource for marketers in the Asia Pacific (APAC) region: The Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV's 2023 report in partnership with WARC found that only 17 percent of APAC marketers measure across all four pillars of media quality -- brand safety and suitability, viewability, fraud and intended geography. Recognising a gap in understanding the impact of media quality on digital media investments, DV is introducing the new guide to offer marketers a definitive framework to maximize advertising performance in the dynamic APAC digital landscape. Key highlights of The Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI include: ● The digital media landscape: DV's guide provides insights into the rapidly evolving digital media environment in the APAC region, including emerging social, streaming, gaming and shopping channels. ● The role media quality plays in advertising performance: It emphasizes the importance of media quality in driving successful advertising campaigns amid this challenging landscape, particularly in India where 80 percent of streamers prefer ad-supported content over paying for ad-free experiences, as per Magnite's recent research. ● Core components of media quality: The guide delves into the fundamentals of media quality, underscoring that accurate measurement across these components is essential for crafting a successful digital advertising campaign. ● Solutions for verifying media quality across digital channels: Lastly, the guide offers practical steps advertisers can take to improve the quality of their ad placements in India and across the APAC region. These solutions help advertisers reach and engage with their intended customers while combating challenges like ad fraud and ensuring brand safety in the Indian digital ecosystem. Nachiket Deole, Head of Sales, India at DoubleVerify, expressed his excitement for the launch of the handbook. He said, "we're delighted to introduce The Power of Media Quality - How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, a comprehensive guide tailored to the unique nuances of the APAC market. With digital content consumption rapidly increasing in India, particularly in areas like connected TV (CTV) and gaming, advertisers require precise strategies to navigate this dynamic landscape effectively. Our handbook equips marketers with the insights and tools necessary to maximise advertising performance and ensure media quality in this rapidly evolving digital ecosystem.' To learn more, visit DV's website and download the guide today. About DoubleVerify DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.