DoubleVerify Partners with Hakuhodo DY Media Partners to Enhance Brand Advertising Results
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DoubleVerify Has Partnered With Hakuhodo DY Media Partners Through AaaS (Advertising as a Service) to Deliver Better Business Results for Brands By Investing.com
Helping advertisers maximize the safety and effectiveness of their digital advertising and achieve their business goals TOKYO--(BUSINESS WIRE)--DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, today announced the start of its cooperation with Hakuhodo DY Media Partners. This partnership leverages the power of AI-driven technology to optimize advertising effectiveness, delivering results through Hakuhodo's Advertising as a Service (AaaS) model. By integrating DV's solutions with AaaS, the partnership aims to achieve business goals for advertisers while minimizing the risk of brand damage. The collaboration will address issues in digital ad delivery, ensuring improved ad quality through AI technology and enabling advertisers to deliver their ads effectively and securely. DV and Hakuhodo DY Media Partners are currently working on a proof-of-concept (POC) to realize more efficient and effective ad serving by utilizing media quality data, bidding optimization, and operations management provided by AaaS. AaaS aims to contribute to advertisers' businesses through advertising effectiveness based on the concept of "from ad space to effectiveness. We are very pleased to take a big step forward in providing safer and better effects through the power of technology by combining the important theme of brand safety with AaaS through this partnership, said Hiroki Yajima, President & CEO of Hakuhodo DY Media Partners. Mark Zagorski, CEO of DoubleVerify (NYSE:DV), added, "In this era of rapid innovation, AI technology is revolutionizing the digital advertising landscape. To stay competitive, advertisers must anticipate and adapt to new industry trends. We are delighted to partner with Hakuhodo DY Media Partners, confident that our advanced technology will significantly contribute to advertisers' businesses with this collaboration." DV is driven by a mission " to make the digital advertising ecosystem stronger, safer and more secure. We help brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investment. About AaaS AaaS is a next-generation model for the digital transformation of the advertising media business proposed by Hakuhodo DY Media Partners, with a view to shifting from the business of "trading ad spaces" (reserved advertising") to "maximizing advertising effectiveness" ("programmatic advertising"), which has long been the norm in the advertising industry. Hakuhodo DY Media Partners' next-generation model. AaaS ® is a registered trademark of Hakuhodo DY Media Partners. About DoubleVerify DoubleVerify (DV) (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
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DoubleVerify Has Partnered With Hakuhodo DY Media Partners Through AaaS (Advertising as a Service) to Deliver Better Business Results for Brands
Helping advertisers maximize the safety and effectiveness of their digital advertising and achieve their business goals DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced the start of its cooperation with Hakuhodo DY Media Partners. This partnership leverages the power of AI-driven technology to optimize advertising effectiveness, delivering results through Hakuhodo's Advertising as a Service (AaaS) model. By integrating DV's solutions with AaaS, the partnership aims to achieve business goals for advertisers while minimizing the risk of brand damage. The collaboration will address issues in digital ad delivery, ensuring improved ad quality through AI technology and enabling advertisers to deliver their ads effectively and securely. DV and Hakuhodo DY Media Partners are currently working on a proof-of-concept (POC) to realize more efficient and effective ad serving by utilizing media quality data, bidding optimization, and operations management provided by AaaS. "AaaS aims to contribute to advertisers' businesses through advertising effectiveness based on the concept of "from ad space to effectiveness." We are very pleased to take a big step forward in providing safer and better effects through the power of technology by combining the important theme of brand safety with AaaS through this partnership," said Hiroki Yajima, President & CEO of Hakuhodo DY Media Partners. Mark Zagorski, CEO of DoubleVerify, added, "In this era of rapid innovation, AI technology is revolutionizing the digital advertising landscape. To stay competitive, advertisers must anticipate and adapt to new industry trends. We are delighted to partner with Hakuhodo DY Media Partners, confident that our advanced technology will significantly contribute to advertisers' businesses with this collaboration." DV is driven by a mission - to make the digital advertising ecosystem stronger, safer and more secure. We help brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investment. About AaaS AaaS is a next-generation model for the digital transformation of the advertising media business proposed by Hakuhodo DY Media Partners, with a view to shifting from the business of "trading ad spaces" ("reserved advertising") to "maximizing advertising effectiveness" ("programmatic advertising"), which has long been the norm in the advertising industry. Hakuhodo DY Media Partners' next-generation model. AaaS® is a registered trademark of Hakuhodo DY Media Partners. About DoubleVerify DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
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DoubleVerify, a leading software platform for digital media measurement and analytics, has joined forces with Hakuhodo DY Media Partners through their AaaS (Advertising as a Service) offering to improve advertising outcomes for brands.
Strategic Partnership Formed
DoubleVerify, a prominent software platform specializing in digital media measurement and analytics, has announced a strategic partnership with Hakuhodo DY Media Partners, one of Japan's largest advertising agencies
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. This collaboration is set to revolutionize the advertising landscape by leveraging DoubleVerify's advanced technologies through Hakuhodo's innovative AaaS (Advertising as a Service) offering.Enhancing Advertising Effectiveness
The partnership aims to deliver superior business results for brands by integrating DoubleVerify's suite of measurement and analytics tools into Hakuhodo's AaaS platform
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. This integration will enable advertisers to access comprehensive insights and analytics, ensuring their campaigns are more effective, efficient, and brand-safe.Key Features of the Collaboration
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Brand Safety and Suitability: DoubleVerify's technology will help brands avoid association with inappropriate content, protecting their reputation in the digital space
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Viewability Measurement: Advertisers will gain access to accurate data on whether their ads are viewable by real users, optimizing ad placement and spend
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Fraud Detection: The partnership will leverage DoubleVerify's advanced fraud detection capabilities to combat ad fraud and ensure that marketing budgets are not wasted on fake impressions
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Impact on the Japanese Advertising Market
This collaboration is expected to have a significant impact on the Japanese advertising market, where Hakuhodo DY Media Partners holds a substantial presence. By incorporating DoubleVerify's global expertise and technology, Hakuhodo aims to elevate the standards of digital advertising in Japan and provide its clients with world-class advertising solutions
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Future Prospects
The partnership between DoubleVerify and Hakuhodo DY Media Partners represents a forward-thinking approach to addressing the evolving needs of advertisers in the digital age. As brands increasingly seek more transparency and effectiveness in their advertising efforts, this collaboration is poised to set new benchmarks in the industry
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.Industry Implications
This strategic alliance underscores the growing importance of data-driven advertising and the need for robust measurement and analytics in the digital marketing ecosystem. It also highlights the trend of traditional advertising agencies partnering with technology providers to enhance their service offerings and stay competitive in a rapidly changing market
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