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Musk asks SpaceX IPO banks to buy Grok AI subscriptions, NYT reports
April 3 (Reuters) - Elon Musk is requiring banks and other advisers working on SpaceX's planned IPO to buy subscriptions to Grok, his artificial intelligence chatbot, the New York Times reported on Friday, citing people familiar with the matter. Some banks have agreed to spend tens of millions of dollars a year on the chatbot and have begun integrating it into their IT systems, the report said. Morgan Stanley (MS.N), opens new tab, Goldman Sachs (GS.N), opens new tab, JPMorgan Chase (JPM.N), opens new tab, Bank of America (BAC.N), opens new tab and Citigroup (C.N), opens new tab are serving as active bookrunners, or the lead banks managing the deal, Reuters reported earlier this week. Musk and SpaceX did not respond to Reuters' requests for comment. The five banks did not immediately respond to Reuters' queries. The Starbase, Texas-headquartered rocket maker boosted its target initial public offering valuation above $2 trillion, according to a Bloomberg News report a day earlier, setting the stage for what could become the largest stock market listing on record. The company aims to raise a record $75 billion, which would dwarf previous mega-IPOs such as Saudi Aramco in 2019 and Alibaba in 2014. Reporting by Savyata Mishra in Bengaluru; Editing by Bill Berkrot Our Standards: The Thomson Reuters Trust Principles., opens new tab
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Big Banks Seeking a Piece of SpaceX's I.P.O. Must Subscribe to Elon Musk's Grok
Mr. Musk is requiring Wall Street firms to purchase subscriptions to his A.I. chatbot if they want to advise on one of the largest initial public offerings in history. It's not uncommon for large companies doing big deals to make demands of their bankers and lawyers. But Elon Musk has made a particularly bold demand of his Wall Street advisers ahead of the initial public offering of his company SpaceX. Mr. Musk is requiring banks, law firms, auditors and other advisers working on the I.P.O. to buy subscriptions to Grok, his artificial intelligence chatbot that is part of SpaceX, according to four people with knowledge of the matter, who were not authorized to speak publicly about confidential discussions. Some of the banks have agreed to spend tens of millions per year on the chatbot and they have already started integrating Grok into their I.T. systems, three of the people said. Mr. Musk and a SpaceX spokesman did not respond to requests for comment. For almost any major initial public offering, banks find ways to ingratiate themselves with the company going public, as well as its chief executive. But after several years with few significant public offerings coming to market, Wall Street has been salivating for a deal like SpaceX, which is forecast to be one of the largest in history. The I.P.O. is expected to raise more than $50 billion at a valuation above $1 trillion, which means the banks could generate fees in excess of $500 million for advising on the deal. Mr. Musk's ability to secure business from the banks for his A.I. chatbot also shows the enormous sway of the world's richest man over a banking sector clamoring for his business now and into the future. The banks' purchases of Grok subscriptions were not merely good will gestures, according to three people with knowledge of the arrangements. Mr. Musk insisted that they purchase the chatbot services. He has also asked the banks to advertise on X, his social media site that is also owned by SpaceX, but was less adamant about that request, according to two of those people. For now, five banks are expected to work on the offering -- Bank of America, Citigroup, Goldman Sachs, JPMorgan Chase and Morgan Stanley. The law firms Gibson Dunn and Davis Polk are also advising on the deal. Mr. Musk's agreement with banks is a big score for SpaceX, which merged with xAI in February and whose Grok is a distant fourth in the artificial intelligence race behind OpenAI's ChatGPT, Claude and Google's Gemini. Mr. Musk has marketed Grok as the antidote to political correctness and said that his chatbot would not be "woke," unlike its competitors. In recent months, Grok has been mired in controversy after sharing antisemitic content and praise of Adolf Hitler as well as generating nonconsensual sexualized images of women and girls. Some countries, including Indonesia and Malaysia, have banned Grok, while others have opened investigations into its spread of sexualized material. Despite its problems, Mr. Musk has continued to promote the chatbot, regularly urging his more than 237 million followers on X to "try Grok." As of noon on Friday in New York, he had posted 18 times that day about the chatbot, which had launched a new version of its app on Thursday. "Grok & xAI are definitely improving faster than any other AI," read one message on X that Mr. Musk reposted. Grok generates revenue mostly from individuals rather than from businesses. The subscriptions from the banks will give the so-called enterprise part of the artificial intelligence arm a boost ahead of SpaceX's I.P.O. In its most recent financial report to investors ahead of the SpaceX merger, xAI reported roughly $1 billion in revenue from its artificial intelligence operations, according to a person who viewed the results. The company didn't indicate how much came from its consumers or business customers. Starlink, SpaceX's satellite internet service, is the company's crown jewel, generating billions of dollars in so-called free cash flow from its operations, according to the person familiar with its financials. Financial documents obtained by The New York Times showed that Starlink recorded about $8 billion in revenue in 2024. For months, bankers have been in SpaceX's Los Angeles-area offices helping the company draft the I.P.O. filing. It's unclear which bank, if any, will have the lead role in the deal, a position that carries prestige and often an outsize share of the fees, according to two people familiar with the negotiations. SpaceX, which confidentially filed I.P.O. paperwork with the Securities and Exchange Commission earlier this week, left the names of banks off the filing, one of the people said. Ryan Mac and Lauren Hirsch contributed reporting.
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Elon Musk asks SpaceX IPO banks to buy Grok AI subscriptions, NYT reports - The Economic Times
Some banks have agreed to spend tens of millions of dollars a year on the chatbot and have begun integrating it into their IT systems, the report said.Elon Musk is requiring banks and other advisers working on SpaceX's planned IPO to buy subscriptions to Grok, his artificial intelligence chatbot, the New York Times reported on Friday, citing people familiar with the matter. Some banks have agreed to spend tens of millions of dollars a year on the chatbot and have begun integrating it into their IT systems, the report said. Morgan Stanley, Goldman Sachs, JPMorgan Chase , Bank of America and Citigroup are serving as active bookrunners, or the lead banks managing the deal, Reuters reported earlier this week. Musk and SpaceX did not respond to Reuters' requests for comment. JPMorgan Chase and Goldman Sachs declined to comment. Bank of America, Morgan Stanley and Citigroup did not immediately respond to Reuters' queries. The Starbase, Texas-headquartered rocket maker boosted its target initial public offering valuation above $2 trillion, according to a Bloomberg News report a day earlier, setting the stage for what could become the largest stock market listing on record. The company aims to raise a record $75 billion, which would dwarf previous mega-IPOs such as Saudi Aramco in 2019 and Alibaba in 2014.
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Musk asks SpaceX IPO banks to buy Grok AI subscriptions, NYT reports
April 3 (Reuters) - Elon Musk is requiring banks and other advisers working on SpaceX's planned IPO to buy subscriptions to Grok, his artificial intelligence chatbot, the New York Times reported on Friday, citing people familiar with the matter. Some banks have agreed to spend tens of millions of dollars a year on the chatbot and have begun integrating it into their IT systems, the report said. Morgan Stanley, Goldman Sachs, JPMorgan Chase, Bank of America and Citigroup are serving as active bookrunners, or the lead banks managing the deal, Reuters reported earlier this week. Musk and SpaceX did not respond to Reuters' requests for comment. JPMorgan Chase and Goldman Sachs declined to comment. Bank of America, Morgan Stanley and Citigroup did not immediately respond to Reuters' queries. The Starbase, Texas-headquartered rocket maker boosted its target initial public offering valuation above $2 trillion, according to a Bloomberg News report a day earlier, setting the stage for what could become the largest stock market listing on record. The company aims to raise a record $75 billion, which would dwarf previous mega-IPOs such as Saudi Aramco in 2019 and Alibaba in 2014. (Reporting by Savyata Mishra in Bengaluru; Editing by Bill Berkrot and Mark Porter)
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Elon Musk is requiring Wall Street banks advising on SpaceX's planned IPO to purchase subscriptions to Grok, his artificial intelligence chatbot. Some banks have agreed to spend tens of millions of dollars annually on the chatbot and have begun integrating it into their IT systems. The move comes as SpaceX targets a valuation above $2 trillion in what could become the largest stock market listing on record.
Elon Musk has imposed an unusual requirement on Wall Street firms seeking to advise on the SpaceX IPO: they must purchase subscriptions to Grok, his artificial intelligence chatbot. According to the New York Times, banks, law firms, auditors, and other advisers working on the initial public offering are being required to buy Grok AI subscriptions, with some banks already agreeing to spend tens of millions of dollars per year on the chatbot
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. This demand showcases the leverage of the world's richest man over a banking sector eager for his business.
Source: NYT
Five major institutions are serving as bookrunners for the deal: Morgan Stanley, Goldman Sachs, JPMorgan Chase, Bank of America, and Citigroup
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. These banks and financial advisors have already begun to integrate into IT systems the chatbot developed by xAI, which merged with SpaceX in February2
. The purchases were not merely goodwill gestures—Musk insisted on them, according to sources familiar with the arrangements.The Starbase, Texas-headquartered rocket maker has boosted its target initial public offering valuation above $2 trillion, setting the stage for what could become the largest stock market listing on record
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. SpaceX aims to raise a record $75 billion, which would dwarf previous mega-IPOs such as Saudi Aramco in 2019 and Alibaba in 20144
. The IPO is expected to raise more than $50 billion at a valuation above $1 trillion, meaning the banks could generate fees in excess of $500 million for advising on the deal2
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Source: Reuters
After several years with few significant public offerings coming to market, Wall Street has been eager for a deal of this magnitude. The company confidentially filed IPO paperwork with the Securities and Exchange Commission earlier this week, though it remains unclear which bank will secure the lead role in the deal
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. Law firms Gibson Dunn and Davis Polk are also advising on the transaction.The agreement represents a significant boost for Grok's enterprise revenue, as the artificial intelligence chatbot currently holds a distant fourth market position behind OpenAI's ChatGPT, Claude, and Google's Gemini
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. Grok generates revenue mostly from individuals rather than businesses, making the bank subscriptions crucial for expanding its so-called enterprise operations ahead of the SpaceX IPO.In its most recent financial report to investors ahead of the SpaceX merger, xAI reported roughly $1 billion in revenue from its artificial intelligence operations
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. Meanwhile, Starlink, SpaceX's satellite internet service, remains the company's crown jewel, generating billions of dollars in free cash flow and recording about $8 billion in revenue in 20242
.Musk has marketed Grok as an alternative to what he calls "woke" AI competitors, though the chatbot has faced controversy in recent months after sharing antisemitic content and generating nonconsensual sexualized images. Some countries, including Indonesia and Malaysia, have banned Grok, while others have opened investigations
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. Despite these challenges, Musk continues to promote the chatbot to his more than 237 million followers on X, frequently urging them to "try Grok."Related Stories
The requirement signals how influential figures can accelerate enterprise adoption of AI tools, even those trailing in market share. For banks, the tens of millions in annual subscriptions represent both a cost of doing business and a potential opportunity to explore AI integration in financial services. As bankers work from SpaceX's Los Angeles-area offices drafting the IPO filing, they're simultaneously testing whether Grok can deliver value beyond securing advisory roles. The coming months will reveal whether this forced adoption translates into genuine utility or simply reflects the power dynamics between tech titans and Wall Street institutions competing for lucrative deals.
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