EPAM Systems Expands Google Cloud Partnership to Deliver AI-Powered Industry Solutions

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EPAM Systems has strengthened its collaboration with Google Cloud to offer innovative AI solutions across media, energy, and retail sectors, leveraging Google Cloud's Vertex AI platform for generative AI, legacy modernization, and data analytics.

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EPAM Systems Enhances Strategic Partnership with Google Cloud

EPAM Systems, Inc. (NYSE: EPAM), a leading digital transformation and product engineering company, has announced an expansion of its strategic partnership with Google Cloud 12. This collaboration aims to deliver innovative industry solutions for clients in the media and entertainment, energy, and retail sectors, leveraging Google Cloud's advanced Vertex AI platform.

Driving Industry Transformation through AI

The enhanced partnership focuses on creating repeatable, high-value solutions that address key industry challenges. By utilizing Google Cloud's Vertex AI platform, EPAM aims to drive measurable business outcomes for clients through generative AI, legacy modernization, and data analytics capabilities 1.

Elaina Shekhter, Chief Marketing & Strategy Officer at EPAM, emphasized the significance of this collaboration, stating, "By leveraging Google Cloud's advanced AI technologies, enabled by the Vertex AI platform, we can drive measurable business outcomes and enhance customer value, making AI real for our clients" 2.

Innovative Solutions Across Industries

EPAM's expanded partnership introduces four innovative solutions:

  1. Video Search and Indexing for Media and Entertainment: This solution transforms unstructured video data into searchable, actionable insights, improving accessibility and audience engagement 12.

  2. JenAiiâ„¢ for Retail: Designed to enhance customer satisfaction and boost sales, this solution provides wayfinding assistance and customer education while addressing staffing shortages and margin pressures 12.

  3. Geospatial Data Visualization for Energy: Leveraging EPAM's expertise and Google Cloud Platform's Gemini models, this solution enables better decision-making through intuitive visualization and analysis of complex datasets 12.

  4. Talk to Your Data: A cross-industry capability that simplifies data analysis by allowing clients to interact with their data using plain language, transforming complex datasets into clear, actionable visualizations and reports 12.

Expanding Global Reach and Expertise

To accelerate regional growth, EPAM plans to leverage its industry expertise and talent across various markets:

  • The company will utilize its retail, energy, and media industry knowledge in Ibero markets through its acquisition of Neoris 12.
  • EPAM will expand its financial services offerings across Europe, North America, and APAC through its recent acquisition of First Derivative, strengthening its capabilities in banking and capital markets 12.

Google Cloud's Perspective

Colleen Kapase, VP of Channels and Partner Programs at Google Cloud, expressed enthusiasm about the partnership: "Through this next phase of our partnership, EPAM will provide customers with the expertise and services capacity required to successfully plan, deploy and optimize every stage of a generative AI project" 2.

Impact on Digital Transformation

This collaboration is set to enable marketing support and go-to-market strategies for delivering impactful digital transformation initiatives to EPAM's Google Cloud clients 12. By combining EPAM's industry expertise with Google Cloud's advanced AI technologies, the partnership aims to create scalable, AI-powered solutions that address specific industry challenges and drive innovation across sectors.

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