Etched Secures $500 Million to Challenge Nvidia's AI Chip Dominance with Sohu Processor

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AI chip startup Etched raised $500 million in a funding round led by Stripes, with backing from Peter Thiel, reaching a $5 billion valuation. The company's Sohu chip targets Transformer models and promises to deliver performance gains over Nvidia's GPUs. Meanwhile, rival Cerebras Systems is reportedly pursuing $1 billion in funding as competition intensifies in the artificial intelligence chip market.

Etched Lands $500 Million to Take on Nvidia in AI Chip Market

AI chip startup Etched has closed a $500 million new funding round that values the company at $5 billion, marking a significant milestone in its quest to compete with Nvidia in the rapidly expanding artificial intelligence processors market

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. The round was led by investment firm Stripes and includes participation from billionaire entrepreneur Peter Thiel, along with Positive Sum and Ribbit Capital

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. This brings the two-year-old company's total funding to nearly $1 billion, providing substantial resources to challenge the incumbent leader in the artificial intelligence chip market

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Source: Bloomberg

Source: Bloomberg

Sohu Chip Promises Performance Gains Over Graphics Processing Units

At the heart of Etched's strategy lies the Sohu chip, a specialized application-specific integrated circuit designed exclusively to run Transformer models that power systems like OpenAI's ChatGPT and Google's Gemini chatbots

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. Built using Taiwan Semiconductor Manufacturing Corp.'s advanced four-nanometer process, the Sohu chip targets maximum efficiency in running transformer-based text, image, and video-generation tasks. Etched CEO Gavin Uberti made bold claims in a 2024 interview, stating that Sohu will be "an order of magnitude faster and cheaper" than Nvidia's Blackwell GB200 graphics processing units. "One Sohu server replaces 160 H100 GPUs," Uberti claimed, positioning the chip as a more affordable and energy-efficient alternative for businesses requiring specialized processors

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Source: SiliconANGLE

Source: SiliconANGLE

Cerebras Systems Joins the Race with $1 Billion Funding Talks

The competitive landscape intensified as Cerebras Systems, another major player challenging Nvidia, is reportedly in discussions to raise $1 billion at a valuation exceeding $22 billion

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. Cerebras has gained attention for its dinner-plate-sized WSE-3 processor, which features 1.4 trillion transistors and over 900,000 compute cores—more than 50 times the number found on a single Nvidia H100 GPU. The company's AI inference service claims to run large language models at speeds exceeding 2,000 tokens per second, significantly faster than Nvidia GPU-based inference services. Cerebras is also moving forward with plans for an initial public offering after clearing regulatory hurdles related to its former investor G42, with analysts expecting a filing within the next couple of months

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Market Implications as Nvidia Maintains Dominance

While Etched and Cerebras Systems secure substantial backing, Nvidia maintains its commanding position in the AI chip sector. During a keynote at CES 2026, Nvidia CEO Jensen Huang projected the company would achieve more than half a trillion dollars in sales for fiscal 2026, with demand for its chips continuing to climb

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. The $5 billion valuation achieved by Etched reflects investor confidence in specialized approaches to AI processing, particularly for workloads centered on Transformer models. For businesses evaluating AI infrastructure, the emergence of purpose-built alternatives to general-purpose GPUs signals a shift toward optimization for specific use cases. The coming months will reveal whether these challengers can convert technical promises into market share, particularly as organizations seek cost-effective solutions for deploying and scaling AI applications.

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