EU charges Meta with antitrust violations over blocking rival AI chatbots from WhatsApp

Reviewed byNidhi Govil

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The European Commission has accused Meta of violating EU competition rules by blocking third-party AI assistants like ChatGPT and Copilot from WhatsApp. Brussels is considering emergency interim measures to force the tech giant to restore competitor access while its antitrust investigation continues, warning that Meta's policy could cause serious and irreparable harm to the AI assistant market.

European Commission Targets Meta Over WhatsApp AI Restrictions

The European Commission has charged Meta with breaching EU antitrust rules by blocking rival AI chatbots from operating on WhatsApp, escalating a dispute that could reshape how AI assistants reach consumers. Brussels sent Meta a statement of objections on Monday, outlining its preliminary view that the tech giant is abusing its dominant market position to give itself an unfair advantage in the rapidly expanding AI assistant market

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Source: Reuters

Source: Reuters

At the center of the controversy are policy changes Meta announced in October 2025 to its WhatsApp Business Solution Terms. According to regulators, these updates effectively banned general-purpose third-party AI assistants from accessing the platform, leaving Meta AI as the only assistant allowed to plug directly into WhatsApp

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. The restrictions came into full force on January 15, 2026, prompting OpenAI and Microsoft to pull their services from the messaging app.

Source: BreakingNews.ie

Source: BreakingNews.ie

OpenAI and Microsoft Exit WhatsApp

OpenAI, which had amassed more than 50 million users on WhatsApp, announced it would no longer be available on the platform following Meta's policy shift. "We would have much preferred to continue serving you on WhatsApp," the company stated, directly attributing the withdrawal to the policy changes

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. Microsoft followed suit, removing Copilot from WhatsApp the following month. "Copilot on WhatsApp has helped millions of people connect with their AI companion in a familiar, everyday setting," Microsoft noted, confirming that the transition was necessary due to WhatsApp's updated terms

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The European Commission believes Meta holds a dominant position in consumer messaging across the European Economic Area, largely due to WhatsApp's enormous user base. In Brussels' assessment, the app has become a crucial distribution channel for AI assistants trying to reach consumers, meaning blocking rivals could choke off competition before it properly develops

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Source: Seeking Alpha

Source: Seeking Alpha

Interim Measures on the Table

The Commission warned that Meta's policy risks causing "serious and irreparable harm" to the market for AI assistants and is now considering interim measures that could compel Meta to restore competitor access while the broader antitrust probe continues

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. Such emergency steps are rarely deployed and typically signal that regulators believe waiting for a final decision could permanently distort the market. A Commission spokesperson indicated that interim measures would involve asking Meta to maintain third-party AI assistants' access to WhatsApp under the terms that existed before the policy change

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Teresa Ribera, the Commission's executive vice president for Clean, Just and Competitive Transition, framed the case as an early test of how EU competition rules apply to AI ecosystems. "Artificial intelligence is bringing incredible innovations to consumers, and one of these is the emerging market of AI assistants," Ribera said. "We must protect effective competition in this vibrant field, which means we cannot allow dominant tech companies to illegally leverage their dominance to give themselves an unfair advantage"

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Meta Pushes Back Against Brussels

Meta has firmly rejected the Commission's position. A company spokesperson told reporters there is "no reason" for EU intervention, arguing that AI assistants have multiple ways to reach users, including through mobile app stores, operating systems, devices, websites, and industry partnerships

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. The spokesperson also pointed to a similar dispute in Brazil, where courts dismissed arguments that WhatsApp represents a critical entry point for chatbot services

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What This Means for AI Competition

Regulators fear the restrictions could raise entry barriers for smaller players hoping to gain traction in the AI sector, strengthen Meta's foothold in AI distribution, and squeeze out competitors in a market developing at rapid pace

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. Mathias Vermeulen, director at AWO, a law firm working on EU digital policies, noted that the preliminary findings demonstrate firms operating in the EU cannot use their control over one market "to unfairly advantage themselves in another"

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Meta now has the opportunity to respond to the Commission's objections and defend its policy. If Brussels ultimately rules against the company following the investigation launched in December 2025, Meta could face hefty fines and orders to change how WhatsApp integrates with third-party AI assistants

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. The decision on interim measures will depend on Meta's reply and rights of defense, but the move signals Brussels' determination to act swiftly in shaping competition in emerging AI markets

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