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On Tue, 13 May, 12:06 AM UTC
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FOX Launches an AI-Driven Converged Media Platform Powering the Future of Advertising Impact Across its Iconic Portfolio - Fox (NASDAQ:FOXA), Fox (NASDAQ:FOX)
NEW YORK, May 12, 2025 /PRNewswire/ -- Today FOX Advertising announces the launch of the OneFOX converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools. This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers. The genesis of the platform began a little over a year ago with AdRise developing the proprietary building blocks that support unified planning tools, activation and measurement across FOX Entertainment, FOX Sports, FOX News Media and Tubi. The accelerated growth and evolution of machine learning and LLMs, has unlocked new entrants into the category and with FOX's investment, AdRise has been at the forefront in building next gen capabilities to better connect fans and brands. These solutions are underpinned by a data strategy that moves from an over-reliance on identities to AI-driven matches and inferences focused on outcomes. This strategy will also evolve clean-rooms and retail media networks towards true secure data co-ops. "There is a lot of buzz about AI, but we're actually seeing a growing number of partners and customers experiment with AI-driven audience modeling and advanced targeting that will dramatically enhance current identity-based infrastructures," said Stephano Kim, Chief Strategy and Operations Officer, FOX Ad Sales. "As we lean into protecting consumer data and their privacy, we are looking for better alternatives to connecting brands and their consumers in a safe and compliant way." OneFOX has been building towards a unified solution for the last few years and this Upfront season will culminate in a platform release that enables marketers to activate FOX's portfolio with precision across its premium live, on-demand and digital content. This proprietary intelligence platform will dynamically align brand goals with the right audience, programming, and consumer touch point to make every moment count for advertisers and FOX's audiences. "OneFOX is known for delivering valuable and incremental audiences from across our portfolio of best-in-class content," said Jeff Collins, President of FOX Ad Sales, Marketing & Brand Partnerships. "We've heavily invested in these next gen solutions so that advertisers can now maximize the impact they have when engaging with our leaned-in audience." Key capabilities include: AI-Powered Planning: Predictive models surface optimal campaign strategies across genres and platforms -- from the big game to breaking news. Unified Activation: Converged audience insights enable holistic planning to be activated across linear, addressable and digital media. Outcome-Based Measurement: Real-time insights tie media strategies to business outcomes and client objectives, including sales lift, engagement, and brand resonance. About Fox Corporation: Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com. SOURCE Fox Corporation FOXFox Corp$48.724.28%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum91.88Growth71.32Quality76.16Value69.74Price TrendShortMediumLongOverviewFOXAFox Corp$53.356.19%Market News and Data brought to you by Benzinga APIs
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FOX Advertising debuts AI-powered ad platform By Investing.com
NEW YORK - FOX Advertising has announced the launch of its OneFOX converged media platform, an AI-driven solution aimed at enhancing advertising effectiveness and personalization for consumers. The platform, which utilizes AdRise's technology, integrates audience and contextual signals with analytics to optimize ad experiences across FOX Entertainment, FOX Sports, FOX News Media, and Tubi. According to InvestingPro data, FOX demonstrates strong financial health with a perfect Piotroski Score of 9, indicating excellent operational efficiency and financial stability to support this technological advancement. The development of OneFOX began over a year ago, marking a significant advancement in the use of machine learning and large language models (LLMs) in advertising. This growth allows FOX to lead in next-gen capabilities, connecting fans and brands through AI-driven matches and inferences that focus on outcomes rather than identities. The platform also aims to advance secure data collaboration while maintaining consumer privacy. With annual revenue of $15.18 billion and a healthy current ratio of 2.5, FOX maintains strong liquidity to support its technological initiatives. Stephano Kim, Chief Strategy and Operations Officer of FOX Ad Sales, highlighted the industry's increasing experimentation with AI for audience modeling and advanced targeting, which improves upon traditional identity-based infrastructures. Kim emphasized the commitment to consumer data protection and the search for safer brand-consumer connection methods. OneFOX is set to release this Upfront season, providing marketers with tools to precisely activate FOX's portfolio across live, on-demand, and digital content. Jeff Collins, President of FOX Ad Sales, Marketing & Brand Partnerships, stated that the platform is the result of significant investment in next-gen solutions to maximize advertiser impact on FOX's audience. The platform's key features include AI-powered planning, unified activation, and outcome-based measurement. These capabilities allow for predictive campaign strategies, holistic planning across media types, and real-time insights tied to business outcomes. Fox Corporation, the parent company, is known for its influential news, sports, and entertainment brands, which have considerable cultural and commercial significance. The corporation continues to deliver engaging content, develop consumer relationships, and create compelling product offerings, leveraging its successful track record in the industry. InvestingPro analysis reveals the company's strong market performance, with a 52.87% return over the last year and moderate debt levels, suggesting sustainable growth potential. For deeper insights into FOX's financial health and growth prospects, including additional ProTips and comprehensive analysis, explore the detailed Pro Research Report available on InvestingPro. This article is based on a press release statement from Fox Corporation. In other recent news, Fox Corporation announced the launch of FOX One, a new streaming platform that will offer live and on-demand access to its news, sports, and entertainment content. This strategic move is set to coincide with the start of the NFL and College Football seasons, aiming to attract high viewership. Pete Distad, a former Apple TV+ executive, will lead the service, which promises advanced personalization features for users. The initiative is part of Fox's broader strategy to reach "cord cutters" and expand its audience beyond traditional cable bundles. Meanwhile, Sirius XM Holdings Inc. has appointed Anjali Sud, the CEO of Tubi, to its Board of Directors. Sud's extensive experience in media and technology is expected to contribute to SiriusXM's strategic growth. Her appointment follows the resignation of James E. Meyer, Vice Chairman of the Board, who has been with the company since 2004. CEO Jennifer Witz expressed confidence in Sud's ability to support the company's continued success. These developments reflect ongoing shifts in the media landscape, with companies like Fox and SiriusXM adapting to changing consumer preferences and technological advancements.
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FOX Advertising unveils OneFOX, an AI-powered converged media platform, to enhance ad personalization and effectiveness across its entertainment, sports, and news channels.
FOX Advertising has announced the launch of OneFOX, an innovative AI-driven converged media platform designed to transform the advertising landscape across its iconic portfolio. The platform, powered by AdRise technology, aims to create more personalized ad experiences for consumers while increasing ad efficacy for advertisers 1.
OneFOX leverages advanced AI and machine learning technologies to harness audience and contextual signals, along with behavioral, creative, and campaign analytics. The platform's key capabilities include:
The platform marks a significant shift from identity-based infrastructures to AI-driven matches and inferences focused on outcomes. This strategy aims to evolve clean-rooms and retail media networks towards true secure data co-ops, addressing growing concerns about consumer data protection and privacy 2.
Stephano Kim, Chief Strategy and Operations Officer of FOX Ad Sales, noted an increasing trend of partners and customers experimenting with AI-driven audience modeling and advanced targeting. This shift is expected to dramatically enhance current identity-based infrastructures while prioritizing consumer data protection 1.
OneFOX enables marketers to activate FOX's portfolio with precision across its premium live, on-demand, and digital content. The platform aligns brand goals with the right audience, programming, and consumer touchpoints, maximizing the impact of advertising campaigns 1.
FOX Corporation's strong financial health, as indicated by its perfect Piotroski Score of 9 and annual revenue of $15.18 billion, provides a solid foundation for this technological advancement. The company's healthy current ratio of 2.5 suggests strong liquidity to support its innovative initiatives 2.
In related developments, FOX Corporation has announced the launch of FOX One, a new streaming platform offering live and on-demand access to its content. This move, coinciding with the start of the NFL and College Football seasons, aims to attract cord-cutters and expand FOX's audience beyond traditional cable bundles 2.
As the media landscape continues to evolve, companies like FOX are leveraging AI and advanced technologies to adapt to changing consumer preferences and create more effective advertising solutions. The launch of OneFOX represents a significant step in this direction, potentially reshaping the future of advertising across FOX's diverse media portfolio.
Amazon Ads introduces AI creative studio and Audio generator, revolutionizing ad creation across multiple media formats and enhancing advertiser capabilities.
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Perplexity AI, a Jeff Bezos-backed AI search startup, plans to integrate advertisements into its search results by the fourth quarter of 2024. This move marks the company's entry into the competitive digital advertising market, following the footsteps of tech giants like Google.
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A federal judge has granted FuboTV a preliminary injunction against The Walt Disney Company, FOX Corp, and Warner Bros. Discovery, blocking their joint sports streaming venture. This decision comes as part of an ongoing antitrust lawsuit filed by FuboTV.
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ProRata.ai, a US AI startup, secures partnerships with major UK publishers and achieves a $130 million valuation. The company aims to revolutionize content compensation in AI-driven platforms.
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Foxconn reports record Q4 2024 revenue, citing strong AI server demand. This news has led to a surge in semiconductor stocks, highlighting the growing impact of AI on the tech industry.
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