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Is AI the key to juggling the demands of running a small business?
After transitioning from careers in sports to becoming snack entrepreneurs, Güsto Snacks founders Giuseppe Baidoo and Claudio Owusu know a thing or two about pivoting. The entrepreneurial pair both left Italy for the UK in search of better education and employment opportunities and met while studying at university. They bonded over their shared Ghanaian heritage and sporting careers -- Baidoo was a semi-pro basketball player, and Owusu a footballer. They participated in a startup pitching competition during their course, presenting an early idea for their healthy snack business. After beating out other competitors, the pair won the pitch and secured funding to launch Güsto Snacks, a brand on a mission to combat food waste by turning misshapen fruit into air-dried sustainable snacks. After raising a seed round in September 2023, Güsto Snacks is now stocked in WH Smith locations around the UK, Selfridges, and Amazon, where the business sells 18,000 snack packets monthly. Güsto recently expanded into Germany, and Baidoo and Owusu are intent on disrupting the $1.67 billion European snack market. Embracing change and adapting to trends is critical for any business, so it was only natural the duo would be excited to explore the potential of integrating Galaxy AI into their business operations. Already familiar with other generative AI tools, Baidoo and Owusu were confident that AI-enabled devices like the Samsung Galaxy Z Fold series and S24 Ultra could transform how they did business. Galaxy AI features can streamline long-winded processes An average day for their small team of three, including head of finance and operations Aubrey Adofo-Aseidu, consists of back-to-back meetings, order fulfillment, and managing interns. The business has partnered with a Polish manufacturer -- Poland is the third-highest producer of apples in the world -- so that the founders can focus on the front end of the business. "Galaxy AI makes lots of previously tedious tasks that much easier now, so I can save time -- especially since I'm always juggling a variety of things as a founder. I spend a lot of time conducting research and gathering information to grow our business," Baidoo said. His Galaxy S24 Ultra has AI integrated into the device, so he can streamline operations and become more productive. Circle to Search with Google¹, Baidoo said, is a "game changer -- it's straightforward and efficient. When I'm looking for new ideas to fuel our marketing strategy or stumble on an inspiring billboard campaign, I can grab my phone and explore further, helping us make better-informed decisions." Meetings and comms get better when founders utilize Galaxy AI Other features like Transcript Assist² have helped the Güsto Snacks team to get more out of meetings and better manage their workflows. "The Transcript Assist feature is my favorite," Baidoo said, "because it truly allows me to focus and immerse myself in meetings without worrying about losing or forgetting what was said. The fact that I can transcribe, translate, and summarize meeting notes in real-time is an absolute time-saver." I can be more productive when working remotely since I'm not limited to my location, and I don't have to take my laptop everywhere. I can just use my Fold instead. For Owusu, he finds he can be much more agile and efficient with the Fold, especially when working on the go. "I can be more productive when working remotely since I'm not limited to my location, and I don't have to take my laptop everywhere. I can just use my Fold instead." The Fold was particularly useful during a critical email exchange to discuss potential funding for Güsto Snacks. "An investor reached out to us via email, and as you can imagine, a conversation of this magnitude requires founders to be very professional, even if it's just over email. I didn't have my laptop on hand, and I was anxious about using my phone to compose an email of that caliber," Owusu said. "Fortunately, with Chat Assist's³ help, I could write a professional email which was automatically checked for spelling and grammar errors - ideal since English isn't my first language." Live Translate gives Güsto Snacks a glimpse of the future As Güsto Snacks expands into new territories, Galaxy AI has the perfect tool for simplifying communications and overcoming language barriers. "Since launching our products in Germany, communication is key, especially with international prospective suppliers, so the Live Translate⁴ feature is a life-saver for discussing critical information in their mother tongue," Owusu said. Güsto Snacks has high hopes for how Galaxy AI will play a role in their business success and predicts the technology will allow them to identify areas of improvement and where they can maximize their time. "Ultimately, AI-enabled devices like the Galaxy Z Fold can support us across the entire Güsto Snacks business," Baidoo said. "I love how all the features integrate seamlessly with my daily tasks. The robust AI capabilities ensure I can manage and execute my tasks efficiently." Discover how Samsung devices and Galaxy AI could benefit your business. This post was created by Insider Studios with Samsung. ¹ Samsung account login and network connection required. Availability of search functions and supported apps may vary by country, language, and device. Results may vary depending on visual matches. ² Samsung account login and network connection required. ³ Samsung account login and network connection required. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed. ⁴ Samsung account login is required. Available in 16 languages at time of publication.
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Here's how this retail tech cofounder has transformed his work life with AI
Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. The founders of the software company Sparkbox were early converts to the potential of AI -- for the retail industry, and for all types of businesses. In 2018, Lindsay Fisher, Matt Wong, and Kevin Blackmore set up Sparkbox, which is now trusted by global brands, including New Balance and River Island. However, Wong's journey in the industry began in 2015. As a retail consultant, he worked on pricing, inventory management, and stock allocation projects. When his job evolved into more of a technical role, he realized that the methods used to create demand forecasts and develop trend predictions were quite primitive and wondered how technology could improve these processes. At the launch of Sparkbox, with AI still an emerging technology, Wong and his colleagues saw a unique opportunity to help retail merchandising teams fuel their planning processes. However, it would take a few more years before AI became integral to Sparkbox's operations. Galaxy AI is making it possible for Wong to use AI every day The launch of Galaxy AI has sped up the transition to using AI in Wong's normal working day. "Considering how Sparkbox specializes in machine learning and AI solutions for our clients, it's surprising that it took us a while longer to adopt AI internally," Wong said. "When we began Sparkbox, we primarily used machine learning for our clients, but we barely used AI internally since it was still relatively niche. Once I became more familiar with Galaxy AI, I realized how my Galaxy Z Fold Device could help me manage my day-to-day schedule and my work schedule too." For Wong, AI helps him overcome some of the operational challenges posed by running a small team with big ambitions. "We're constantly refining our product offering, so we need to have plenty of meetings with staff, partners, and clients," he said. "This was usually a huge pain point because it was so time-consuming to take minutes before collating the notes to disseminate. Now, I can be more productive, particularly when it comes to transcribing and summarizing meetings, using Transcript Assist." Transcript Assist helps the Sparkbox team be even better organized and coordinated, capturing "every actionable point automatically and in real-time," Wong said. From software to hardware, Samsung's devices are the perfect fit for busy entrepreneurs Wong serves as Sparkbox's technical lead, which means he must stay current on new research and technology offerings. Browsing Assist is a remarkable timesaver for this aspect of his role. "Browsing Assist is great for giving me a clear summary in a few simple bullet points. Now I don't have to waste time sifting through tons of web pages; I get all the information I need in less than a paragraph," Wong said. When he's researching new programming libraries or frameworks that the team might adopt, the summary provided by Browsing Assist helps Wong understand if it's worth his time to keep reading further. Like many small business founders, Wong alternates between working remotely and heading into the office -- in his case, this means dividing his time between Southampton and London. While he typically works from his computer, he found the Galaxy Z Fold's three-way Multi Window screen perfect for getting work done when he's out and about. "I initially didn't expect to have much use for the multi-window functionality but it's super helpful having three windows open simultaneously so I can multi-task without constantly flicking between apps," Wong said. AI technology has really optimized my everyday life The Fold's taskbar holds up to eight apps at once, keeping four of your most recently used apps active so you can effortlessly swap between the ones you use the most. "There's a lot of tasks that I now don't have to do on the computer because I can easily do them on the Fold. For example, if I'm downstairs in the office and a colleague asks me a question, I don't have to go trudging back upstairs to my computer to find the answer on one of our databases. The screen is big enough for me to do smaller tasks and I can even copy content from one side of the screen to the other, which is amazing." Wong is also a huge fan of the S Pen for making quick notes and dragging and dropping content across the phone's windows with ease. "Crucial" technology for businesses From implementing AI solutions for their retail customers to adopting Galaxy AI internally at Sparkbox, Wong advocates for artificial intelligence and its ability to transform our work. "AI technology has really optimized my everyday life," Wong said, "helping me to do menial tasks I don't want to do, don't have time to do, or am not skilled enough to do. Moreover, AI typically completes these tasks better than I can do anyway!" Wong champions greater adoption of AI in the retail sector and eventually expects to see entire systems built and run on AI. "Where we're at now, I think AI is a necessity; it's almost existential at this point. Sparkbox saw the early potential of AI, and as a founder, Galaxy AI continues to prove to me how crucial the technology is to streamlining business operations." Discover how Samsung devices and Galaxy AI could benefit your business. This post was created by Insider Studios with Samsung. Samsung account login is required. Requires network connection.
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AI is increasing productivity for this beauty founder
Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Loretta De Feo, founder of the award-winning independent hair and body care line DIZZIAK, spends most of her working day holding team calls, visiting stockists, and meeting with suppliers. Her business has gone from strength to strength since it was launched in 2018, having raised funds from angel investors including Dua Lipa, and is now stocked in high street and premium retailers across the UK. DIZZIAK was originally conceived in response to De Feo's struggle to find quality products for her multi-textured hair. She was determined to develop a range that would feature nourishing and cruelty-free, vegan ingredients to nurture every hair type. "I had always been frustrated with the lack of quality in afro/curly hair products on the high street," she said. "I wanted to create healthy products that really worked, smelled beautiful, looked great, felt great, were effective on all hair textures -- no exceptions, no exclusions -- and that were accessible on the high street." Entrepreneurial productivity is transformed with the help of Galaxy AI However, maintaining her hectic work schedule and running her own brand is challenging, as it is for many entrepreneurs. De Feo has found that incorporating AI into her working life, with the help of Galaxy AI features, is helping her to manage more efficiently. She said: "Since we have so many meetings, it was such a pain to frantically scribble notes on my phone and then email them to myself. Usually, when I returned to the notes later, they made no sense. Meetings take up such a huge chunk of my day, so it was so frustrating to spend even more time deciphering my often convoluted notes." Now, De Feo can use Note Assist on her Galaxy Z Flip device for more efficient handling of team meetings and actions. "I really love using the Note Assist feature during calls," she said, so her team can "quickly brainstorm ideas and then share a list of action points without the need for any follow-up emails." De Feo also uses the Transcript Assist feature to ensure she never misses a thing during crucial supplier and media calls. It "is great for streamlining post-meeting actions since you get an automated summary without the fluff of meeting agendas," she said. Staying connected, wherever you prefer to work Most of De Feo's working day is spent in digital interactions, so using a range of Samsung devices, from the Z Flip to her TabS device, helps to support remote working. Whether she's spending her day based in a members' club or on the go, De Feo can stay connected to her team and keep on top of her growing business. "There's no such thing as an average day for me at DIZZIAK, and since I typically work seven days a week, it's great to have a device like the Flip that can support my ever-changing schedule," she said. Transcript Assist is great for streamlining post-meeting actions since you get an automated summary without the fluff of meeting agendas The phone's Flex Mode and features, such as Photo Assist and the generative edit tool within that feature, mean that De Feo can also take amazing images while she's out and about. DIZZIAK's social presence is critical for the brand. "When I'm visiting stockists," she said, "it's great to take product shots and quickly edit on the move with Photo Assist. I can resize and retouch images myself without bothering my designer with minor image editing tasks." Focusing on the future As DIZZIAK eyes international expansion, De Feo uses Chat Assist and Live Translate to communicate with her contacts, so it's easier to do business without the language barrier. As the company grows, DIZZIAK plans to increase its work with European partners, so Live Translate will continue to be a huge asset. De Feo is confident that using Galaxy AI in her everyday working life will play a role in the success of DIZZIAK. Galaxy AI, De Feo said, is helping her "save money already... I'm way more productive." Integrating it into running DIZZIAK has helped to speed up processes and make her days run more efficiently. "I've got a limited amount of hours in the day, and I want to make sure I can get as much done as possible," she said. Galaxy AI "has made my day much more efficient." Discover how Samsung devices and Galaxy AI could benefit your business. This post was created by Insider Studios with Samsung. Samsung account login is required. Requires network connection. Samsung account login is required. Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed. Samsung account login is required. Available in 16 languages at time of publication.
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Galaxy AI is transforming the way small businesses operate, from snack companies to retail tech startups and beauty brands. This innovative technology is streamlining processes, enhancing productivity, and improving work-life balance for entrepreneurs.

Galaxy AI has become a game-changer for small businesses, particularly in the food industry. Dani Beckerman, founder of JARS by Dani, has leveraged this technology to revolutionize her dessert company's operations. By utilizing Galaxy AI on her Samsung Galaxy S24 Ultra, Beckerman has streamlined various aspects of her business, from inventory management to customer communications
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.The AI-powered features have enabled Beckerman to efficiently manage inventory lists, create engaging social media content, and even translate communications with international partners. This technological integration has not only improved productivity but also allowed for better work-life balance, as Beckerman can now handle tasks more efficiently while on the go.
In the retail tech sector, Galaxy AI is making significant strides in enhancing business operations. Daniella Levy and Jackie Stauffer, co-founders of Breakout Commerce, have integrated AI into their daily workflows, resulting in increased productivity and improved communication
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.The co-founders utilize AI for various tasks, including drafting emails, creating content, and even generating computer code. This integration has allowed them to focus on high-level strategic thinking while AI handles more routine tasks. The technology has also facilitated better collaboration between team members, regardless of their location.
The beauty industry is another sector benefiting from the integration of Galaxy AI. Melissa Butler, founder of The Lip Bar, has incorporated this technology into her business operations, leading to significant improvements in efficiency and creativity
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.Butler uses Galaxy AI features on her Samsung Galaxy S24 Ultra to streamline various aspects of her business, from product development to marketing strategies. The AI-powered tools assist in tasks such as color matching, product descriptions, and even translating communications with international partners. This integration has not only saved time but also enhanced the overall quality of The Lip Bar's offerings.
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Across all these industries, a common theme emerges: Galaxy AI is significantly improving work-life balance for entrepreneurs. By automating routine tasks and providing intelligent assistance, business owners can focus on strategic decision-making and creative processes. This shift allows for more flexible working hours and the ability to manage business operations from anywhere, effectively blurring the lines between work and personal life in a positive way.
As Galaxy AI continues to evolve, its potential impact on small businesses across various sectors is immense. From enhancing operational efficiency to fostering innovation, this technology is leveling the playing field for small enterprises, allowing them to compete more effectively with larger corporations. As more entrepreneurs adopt AI-powered tools, we can expect to see a transformation in how small businesses operate, innovate, and grow in the coming years.
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