Google's Virtual Apparel Try On expands to UK and India with AI-powered fitting room experience

Virtual Apparel Try On tool comes to the UK and India this festive season.

Envisioning how an outfit will look on you while shopping online can be tough, especially during the busy festive season. Now shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by uploading a photo. The feature makes online shopping more personal by letting you try on tops, bottoms, dresses, jackets and even shoes virtually -- all by uploading a photo of yourself. The feature is powered by our custom AI model for fashion, which understands both the human body and nuances of clothing, like how different materials fold, stretch and drape on different body shapes. So you can see how a piece of clothing would actually look on you from a single photo of yourself. To get started, just look for the "try it on" icon on apparel product listings across Google. You can experiment with new styles, share them with friends, bringing the fitting room experience right to your screen.

Google Expands Its AI-Powered Virtual Apparel Try On Tool to India

Google is using a custom AI model for fashion for this feature Google's virtual try on feature, an artificial intelligence (AI)-powered tool that allows users to see how they would look in an outfit, is finally coming to India. The Mountain View-based tech giant announced the expansion of the feature on Wednesday, highlighting that the users in the country can now find a new "try it on" icon across Google. Tapping the button will let them access the tool and see if they would prefer the look or not, before making a purchase. Notably, it is part of the company's Shopping Graph offering. Google's Virtual Try On Comes to India In a blog post, the tech giant announced that the AI-powered shopping feature, which was first announced at Google I/O in May, and was released to select users in July, is finally coming to Indian users.

Google's new virtual try-on lets Indian shoppers see outfits on themselves just by uploading a photo

Indian users can now try on billions of apparel listings on Google with a new AI-powered tool that simulates how outfits drape and fit on real body shapes. If you've ever hesitated over an online outfit because you couldn't tell how it would actually look on you, Google now has an answer. The company is rolling out virtual try-on in India, giving shoppers the ability to preview billions of clothing items on their own bodies with a single photo. The feature works across tops, dresses, jackets, bottoms, and even shoes. All you have to do is look for the "try it on" icon on apparel listings on Google, upload a full-length picture, and the AI does the rest. It analyses your body shape, understands how different fabrics drape or fold, and shows you a realistic version of how that piece might look on you. The tech isn't new globally. Google first launched it in the US in July and later expanded it to countries like Australia, Canada and Japan, even adding support for shoes. Shoppers there have been having fun with it -- Google says people share their try-on images far more than regular product photos -- and now Indian users are getting the same experience. The timing is interesting. Virtual try-on has slowly become a staple across India's e-commerce platforms. Myntra's beauty try-on, for example, helped double conversions on makeup products in three years. Lenskart made 3D eyewear trials mainstream. Nykaa, Ajio, Tata Cliq, CaratLane -- each has some version of a "try before you buy" moment. Google's pitch is simple: make online shopping feel more personal, reduce the guesswork and -- ideally -- cut down on returns. And during the festive season, when people are hunting for outfits across weddings, Diwali parties and office events, the tool might just land at the perfect time. For now, all it takes is a photo and a tap. The fitting room, as Google puts it, is now on your screen. (You can now subscribe to our Economic Times WhatsApp channel)

Google rolls out virtual apparel Try-On tool in India

Google today launched its virtual apparel try-on tool in India, allowing shoppers to see how billions of clothing items -- including tops, bottoms, dresses, jackets, and shoes -- look on themselves by uploading a photo. Introduced at Google I/O 2025, the feature uses a custom AI model designed for fashion. The model maps clothing onto different body types while accounting for fabrics, folds, stretch, and drape, accurately reflecting how garments appear on an individual. The tool aims to make online shopping more visual by letting users try different clothing items without needing to physically wear them. The feature is available across India. Shoppers can access it by looking for the "try it on" icon on apparel listings in Google Search.

How to try clothes before buying using Google's Virtual Apparel Try On feature

The tool enhances confidence, reduces returns, and makes online fashion shopping more interactive and convenient. Google on Wednesday announced the expansion of its Virtual Apparel Try On feature to India, bringing a more intelligent and personalised shopping experience to Indian consumers. Powered by artificial intelligence (AI), the feature allows shoppers to visualise how clothing items would look on them before making a purchase decision. Part of Google's broader Shopping Graph initiative, the tool provides access to billions of apparel listings, making online shopping more interactive and convenient. Initially unveiled at Google I/O in May and rolled out to select users in July, the feature can now be used across Google platforms, including AI Mode, Google Shopping, and product results on Google Images. Indian users can seamlessly 'try it on' before buying, enhancing confidence and convenience in online fashion shopping. It's easy to use the 'try it on' feature on Google; all you need to do is: Also read: Asus likely to launch first Intel Panther lake laptops at CES 2026, all we know The 'try it on' feature uses Google's AI models to process a photo of you and generate a virtual try-on experience. When you upload a photo, the AI model analyses your body shape and simulates how different clothing items will fit. It accounts for how fabrics fold, stretch and drape on various body types. The generated preview appears on your device, allowing you to see how tops, bottoms, dresses, jackets and shoes would look on you without needing to physically try them on. The 'try it on' feature offers a highly interactive and personalised shopping experience by allowing users to virtually test products before making a purchase. This functionality helps customers visualise how clothing, accessories or even makeup items will look on them, reducing uncertainty and increasing confidence in their choices. It also minimises the likelihood of returns, saving time and effort for both shoppers and retailers. Also read: Google Android 16 update brings AI notification summaries, new customisation features and more Additionally, the feature enhances customer engagement by making the shopping process more fun and immersive, bridging the gap between online and in-store experiences. Overall, 'try it on' combines convenience, accuracy, and enjoyment, making it a valuable tool for modern shoppers.