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Google's AI try-on feature for clothes now works with just a selfie | TechCrunch
Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves to virtually try on a piece of clothing. Now, they can use a selfie and Nano Banana, Google's
[2]
Google's AI try-on app Doppl adds a shoppable discovery feed | TechCrunch
Google announced on Monday that it's introducing a shoppable discovery feed in Doppl, its experimental app that uses AI to visualize how different outfits might look on you. The tech giant says the idea behind the new feed is to display recommendations so users can discover and virtually try on
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Strike a Pose: Here's How to Use Google's Upgraded Virtual Try-On Feature
Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee and try out new horror movies. Say goodbye to awkward dressing-room selfies. Google is upgrading
[4]
Google introduces app that lets you try before you buy
Try-before-you-buy AI assistants are becoming increasingly popular with retailers, letting shoppers see how clothing and accessories look without having to leave home. However, Google has one-upped them with a fashion discovery and styling app called Doppl. This experimental AI app from Google
[5]
Google's Virtual Try On Tool Lets You Visualize Yourself in Any Outfit From Just a Selfie
Google has updated its AI try-on feature, an app that allows people to virtually try on clothes by uploading a photo of themselves. Previously, users had to upload a full-length photo to see themselves in a particular outfit or garment, but a new update rolled out last week allows them to do so
[6]
Google's virtual try-on app now helps you discover and shop outfits tailored to you
Doppl just made it easier to discover, try, and buy your next favorite look. Google introduced a virtual try-on app called Doppl earlier this year that uses AI to help users visualize how different outfits look on them. The company has now added a shoppable discovery feed to the app that offers
[7]
Discover new outfits, try them on and shop from Doppl's new discovery feed.
We're introducing a new, shoppable fashion discovery feed in Doppl, an experimental AI app from Google Labs that helps you explore your style and see how new outfits might look on you. In this new feed, Doppl will provide recommendations so you can discover new favorites and virtually try on items
[8]
Google Will Now Let You Virtually Try on Clothes With Just a Selfie
There are guardrails in place to stop people from using selfies of celebrities or children, but not of selfies of other people. The pace of AI technology is so rapid, it's tough to keep up with everything. At Google I/O back in May, Google rolled out an AI-powered shopping feature that let you
[9]
Google now lets you try on clothes virtually with just a selfie
Google announced an update to its AI try-on feature on Thursday, enabling users to virtually try on clothes using only a selfie. The company previously required a full-body photo for this function. The enhancement uses Nano Banana, Google's Gemini 2.5 Flash Image model, to create a full-body
[10]
Google adds shoppable AI video feed to Doppl try-on app
Google introduced a shoppable discovery feed in Doppl, its experimental artificial intelligence (AI) powered try-on application, on Monday. The new feed gives users merchandise recommendations and allows them to virtually try on clothing items. Most items within the feed are shoppable and include
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Google updated its AI try-on feature to work with selfies instead of full-body photos, using its Gemini 2.5 Flash Image model called Nano Banana. The company also enhanced its Doppl app with a shoppable discovery feed featuring AI-generated videos. These moves signal Google's push to compete in e-commerce as it loses ground to Amazon and social platforms.

Google has updated its AI try-on feature to let users try on clothes with a selfie, eliminating the need for full-body photographs. The enhancement, announced last week and now available in the United States, uses Nano Banana, the Gemini 2.5 Flash Image model, to generate a full-body digital representation from just a headshot
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. Users select their usual clothing size, from XS to 4XL+, and the system generates several studio-like images3
. From there, shoppers can choose one image to serve as their default try-on photo for subsequent clothing trials. The AI-powered virtual try-on tool still offers the option to upload full-body photos or select from a range of models with diverse body types1
.Google's experimental AI try-on app Doppl received a significant update earlier this month with the introduction of a shoppable discovery feed
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. The feed displays personalized recommendations, allowing users to discover and virtually try on new items. Nearly everything in the feed is shoppable, with direct links to merchants4
. The discovery feed features AI-generated videos of real products and suggests personalized outfits based on user preferences and interaction patterns. Google determines style preferences by analyzing what users share with Doppl and the items they engage with2
. Available on iOS and Android for users 18 and above in the United States, Doppl allows shoppers to upload images of clothing they want to try on, though exceptions include bathing suits, lingerie, shoes, and accessories4
.The updates reflect Google's strategic effort to strengthen its position in e-commerce as it continues to lose ground to Amazon and social media platforms like TikTok and Instagram
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. Short-form visual feeds on these platforms have conditioned users to scroll and buy what they see, prompting Google to adopt a similar approach with AI-generated content2
. Google first launched the virtual try-on feature in July for users, allowing them to try on apparel items from its Shopping Graph across Search, Google Shopping, and Google Images5
. A similar feature for models has been available since 20235
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The technology addresses a persistent friction point in online shopping: the inability to visualize how clothes will look on your actual body before purchasing. By converting a simple selfie into an avatar that can model different outfits, Google lowers the barrier to entry for users who may not have suitable full-body photos readily available
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. This matters because it could reduce return rates for merchants while increasing consumer confidence in online apparel purchases. The integration of Flash Image technology with Google's existing Shopping infrastructure creates a seamless path from discovery to purchase. Watch for how conversion rates and return rates shift as more retailers adopt this technology, and whether Google can leverage its AI capabilities to reclaim e-commerce market share from competitors who have established dominance in visual shopping experiences.Summarized by
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