Google's Pomelli AI Photoshoot Tool Transforms Product Marketing for Small Businesses

Google's Pomelli Photoshoot Feature is Here to Hammer Nails into the Coffin of Photography

Pomelli by Google Labs is a free AI-powered marketing tool designed to help small to medium-sized businesses with their marketing campaigns, and it has just released a new feature: 'Photoshoot'. Introduced yesterday, Photoshoot uses Google's powerful generative AI tools, including Nano Banana, to create "professional" images of a product. Users simply click on 'Create a Product Photoshoot' and upload a photo of their product. It can be any photos, no matter how bad. "Don't worry about polish -- we'll take care of it," Google says facetiously. From that user-generated image, Photoshoot will create various shot templates, including 'Studio', 'Floating', 'Ingredient', and 'In use'. The latter one features an AI-generated model. Users can also pick from lifestyle images showing the product in a real scenario. Work that would have previously been done by photographers. Once the user has picked a series of shots, Photoshoot generates novel images and in the video shown, it apparently does a pretty good job. The user can download all the pictures for marketing use and the entire service is totally free. "For small to medium-sized businesses, keeping up with the demands of digital marketing can be a full-time job that they don't have the time or money to afford," Google writes in The Keyword blog. "With Pomelli, a free tool from Google Labs, we want to help these businesses grow by making it easier to generate on-brand photos and marketing campaigns that feel authentic and professional." Users don't even have to upload an image; they can simply link to the URL of their online products. Photoshoot is available now in the United States, Canada, Australia, and New Zealand. "With Photoshoot, you can start from a single image of your product and easily create high-quality, customized product shots to elevate your marketing," Google Labs writes on X. Photoshoot is just the latest in a series of AI tools by Google to help eliminate product photographers, who must surely be among the worst-affected by generative AI. A recent survey by the Association of Photographers in the U.K. found that 58 percent of its members have lost work to generative AI.

Google's secret AI tool feels like a professional photoshoot powerhouse in your pocket

If you've ever tried to stage a professional product photo shoot on your kitchen or study table, using a desk lamp or a flashlight as the primary light, Google Labs has something for you. The experimental arm of the Alphabet-owned company has released a new Photoshoot feature as part of its AI marketing platform, Pomelli, which is like a virtual studio that fits in your browser (and, by extension, your backpack). From scrappy setup to showroom-ready Users can upload a picture of their product (doesn't matter if it's captured on a phone), and Pomelli's Photoshoot feature can transform it into a polished, campaign-ready version. Recommended Videos Even if you don't have a proper setup, Pomelli helps you mimic the results of studio lighting, add dreamy backgrounds, and achieve aesthetic composition, all with the help of Google AI models. So, it should be able to add marble countertops for skincare products, cozy living room backdrops for candles, or studio gradients for tech gadgets. Most importantly, the tool adjusts lighting direction and intensity to match the environment. Big-brand polish without big-brand budgets It can also refine shadows, enhance texture, and sharpen details. You can also use presets and templates built specifically for ads, social media posts, and marketplace listings, allowing you to prepare a product catalogue in no time. Pomelli analyzes your existing website and creates images that match the overall tone, colors, and vibe. For instance, if you're using a "minimalist chic" theme for your website, Google's AI will maintain that theme for the product images. Pomelli's Photoshoot is clearly aimed at small-scale businesses and e-commerce sellers who don't have the budget or the resources for a professional product shoot. For now, the feature is available in the United States, Canada, Australia, and New Zealand.

Google's New AI Photoshoot Tool Will Change Product Marketing Forever

Pomelli is only available in limited regions, including the United States, Canada, Australia, and New Zealand in English. Google has dropped a new experimental feature called Pomelli, which generates professional-looking marketing material with the help of AI. It understands your business DNA and generates assets based on that. It is designed in partnership with Google's DeepMind team, and it is available to try out through Google Labs. Pomelli was recently announced by Google in its blog post, detailing how this new AI-powered feature works. According to the post, "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses. Pomelli uses AI to understand your unique business and generate effective, tailored campaigns". The tool first attempts to understand your business DNA. You need to enter your website URL, and it will go through the website, learning "your tone of voice, custom fonts, images, and color palette". Based on its findings, Pomelli generates marketing material, including assets, campaign ideas, and even professional-looking product photoshoots. Everything is tailored to your business DNA, so it appears authentic while offering a more professional appeal. Pomelli offers some creative AI suggestions that you can tweak to get particular results that you are looking for. You can then download the high-quality assets generated by Pomelli and share them on your socials, ads, or on the website itself. Many people on X are already praising this tool for its innovative approach towards marketing. Trying to generate high-quality photoshoots of seemingly random things. In my opinion, if you are a small business owner, Pomelli is nothing less than a blessing for you. It can help you curate a bunch of professional marketing assets at no cost. However, it is currently only available in the US, Canada, Australia, and New Zealand in English.