Google Democratizes AI: Gemini's Custom AI Assistants Now Free for All Android Users

Gemini's Gems are now available on the free tier

Summary Gemini's custom AI assistants called Gems, once a paid perk, are now free for all Gemini users on Android. Gems can be customized using ready-made options or created from scratch, offering personalized functionality. While users can access Gems on Android, they can only create them on gemini.google.com on desktops. Google's AI journey has come a long way, from flying under the radar to leading the pack with its Gemini lineup. To keep that momentum going, Google introduced fresh Gemini updates earlier this month that were meant to make things smoother for everyone. Now, Google is making good on that promise, with the rollout of Gems for all Gemini users on Android for free. For starters, Gems are custom AI assistants you can tweak to suit your needs. You can pick from ready-made options or build your own from scratch using the 'New Gem' button for a more personal touch. Furthermore, you can upload files during setup, giving your Gem extra context to make its responses more relevant. Related How to create Google Gemini Gems Customize Gemini to think, write, and assist your way Posts 3 Gemini provides five built-in Gems to get you started -- Brainstormer, Career Guide, Coding Partner, Learning Coach, and Writing Editor. But if you want something more tailored, you can create your own AI assistant for just about any topic. Previously, this was a perk for Google One AI Premium users, but now it's open to everyone on Android (via 9to5Google). Web-only creation You can use Gems on Android, but creating one is only available on the web Close Right now, Gemini on Android is only able to let you access Gems, but if you want to create your own, you'll need to hop onto gemini.google.com from a computer. The setup is simple: just give it some instructions, pick a name, and let it do its thing. You'll find your Gems in the 'Gems Manager' section, tucked inside the account menu on mobile or the side panel on the web. Gems work a lot like OpenAI's custom GPTs in that you can set their rules, name them, and even share them. But while OpenAI locks custom GPT creation behind a $20/month ChatGPT Plus subscription, Google is offering Gems for free. By making Gems free for all users, Google is sticking to its playbook of turning premium perks into standard features. This move usually signals bigger, better upgrades coming soon for Gemini Advanced subscribers.

Google Gemini Gems now available to all users without a subscription

All Google Gemini users can now access Gemini Gems for free, allowing for a more tailored chatbot experience without a subscription. Google offers five premade gems that users can interact with: Brainstomer, Career Guide, Coding Partner, Learning Coach and Writing Editor. However, for greater control, you can create your own Gem using Google's easy-to-use instructions box. Inform Gemini what you want the Gem to do and what parameters it needs to take into account, and Gemini will then create the Gem with these instructions implemented. Gems are available to all users over the age of 18 and can be found on both the web and Gemini's Android and iOS apps. But you can only make new ones via gemini.google.com. When you arrive, look for the Gem manager in the account menu on mobile, or on the side panel while on the web. The Gems are surprisingly simple to craft and but can go into a surprising amount of detail when set with the right parameters. We attempted to use the feature to create a fitness coach to see just how well Gems work. While there were some limitations, namely that the Gem didn't ask about certain starting factors, like weight, it was still quite impressive. The fitness Gem was able to create a solid workout plan while also factoring in health conditions, often missed by some of the best workout apps. This isn't the only big addition from Gemini in recent weeks. We recently saw that Google Sheets got a massive AI overhaul that's powered by Gemini. The new update uses AI to analyze data faster, finding correlations, trends, outliers and more insights. Not only that, Gemini can also automatically turn your spreadsheets into charts for easier reading of that data. If you are a paid user, you have more to look forward too as Gemini recently unveiled Gemini 2.5. Google claims that the new model is capable of enhanced reasoning, coding proficiency and multimodal functionalities, and analyze complex information, incorporate contextual nuances and draw logical conclusions with unprecedented accuracy. Gemini giving users the ability to make their chatbot more specialized is great to see, but it's come a little late. ChatGPT gave free users the option to use custom GPTs almost a year ago. That said, you can't make custom GPTs yourself without a subscription, so Gems have an advantage for free users here, even if you can only make them via a browser. Let us know what Gems you've created and how you found the experience.

Google rolls out free custom AI assistants to all Android users

Google has expanded the reach of its Gemini AI lineup, rolling out custom AI assistants, known as Gems, for all Android users at no cost. This rollout follows the introduction of fresh Gemini updates designed to streamline user experience. Gems are versatile tools, allowing users to personalize AI assistants tailored to specific needs. Users can select pre-made options or create their own from the ground up using the 'New Gem' button, adding nuanced details by uploading files during setup. This step ensures the AI assistant can generate more contextually relevant responses. Gemini offers five pre-built Gems out of the box: For users seeking more personalized experiences, the platform supports custom AI assistant creation on any subject. Gemini users must access Gems via gemini.google.com on a computer, while on Android, custom Gems can only be accessed, not created. The creation process involves: Gems function similarly to OpenAI's custom GPTs, allowing users to define rules, assign names, and share their creations. However, Google has made Gems accessible for free, unlike OpenAI, which charges $20 per month for creating custom GPTs through its ChatGPT Plus subscription. This move aligns with Google's strategy of converting premium features into standard offerings, suggesting potential upgrades for Gemini Advanced subscribers in the future. With Gems, Google has nudged generative AI towards personalized utility, cleverly outmaneuvering competitors by offering these tools for free. By providing users the power to fashion AI assistants tailored to their needs, the tech giant has ensured that people steer the course rather than being passengers. Making user-customized AI easily accessible is more than a strategic business move, it's a leap towards democratizing sophisticated technology. Currently, mobile users can only engage with but not create these custom Gems. This distinction echoes Google's pragmatic approach, leveraging Androids ubiquity without compromising control across platforms. Android users who aren't ready to use AI tools could start customizing the tool to cater to their daily routing task and adapt to personal and professional management.