Google Enhances Gemini AI with Memory Feature, Rivaling ChatGPT's Personalization

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On Wed, 20 Nov, 12:10 AM UTC

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Google introduces a memory feature for Gemini AI, allowing it to remember user preferences and interests across conversations, similar to ChatGPT's memory function. This update aims to provide more personalized and efficient interactions for users.

Google Introduces Memory Feature for Gemini AI

Google has rolled out a significant update to its Gemini AI, introducing a memory feature that allows the chatbot to remember user preferences and interests across conversations 12. This development brings Gemini in line with its main competitor, OpenAI's ChatGPT, which introduced a similar feature earlier this year 5.

How the Memory Feature Works

The new memory function enables users to share personal details, interests, and preferences with Gemini. The AI then uses this information to tailor its responses in future interactions 3. Users can input this information in two ways:

  1. Through natural conversation by prefacing information with phrases like "Remember" or "Do not forget" 4.
  2. By manually entering details on the new "Saved Info" page 24.

Gemini will utilize this saved information to provide more personalized and relevant responses, potentially improving efficiency by reducing repetitive explanations 13.

User Control and Transparency

Google emphasizes user control over the stored information:

  • Users can view, edit, or delete any saved information through the "Saved Info" page 24.
  • Gemini will notify users when it uses their saved information in responses 13.

This focus on transparency aims to build trust while providing a more intuitive user experience 3.

Availability and Access

The memory feature is currently available with some limitations:

  • Only accessible to Gemini Advanced subscribers through the Google One AI Premium Plan, priced at $20 per month 25.
  • Initially available only in English 14.
  • Currently limited to the web version of Gemini, not yet available on mobile apps 2.

Potential Applications

Google suggests that this feature could benefit various user groups:

  • App developers
  • Writers
  • Students
  • Professionals seeking more efficient workflows 13

The memory function allows for customization of response styles, jargon usage, and even consistent inclusion of features like language translations 2.

Comparison to Competitors

This update brings Gemini closer to feature parity with ChatGPT, which introduced its memory feature earlier in 2024 25. However, ChatGPT's memory function is available to free users, unlike Gemini's premium-only access 2.

Privacy Considerations

While Google has not explicitly addressed whether it can access or will train on the saved information, the company emphasizes user control over the data 4. However, questions remain about data retention practices, particularly regarding whether deleting information from the "Saved Info" page also removes it from Google's AI servers 4.

As AI assistants become more personalized, the balance between enhanced user experience and data privacy continues to be a critical consideration for both developers and users.

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