Google's AI Mode Expands Globally with New Agentic Features for Personalized Search

Reviewed byNidhi Govil

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Google's AI Mode, an experimental feature in Search, is expanding globally and introducing new agentic capabilities, including restaurant reservations and personalized recommendations, enhancing the search experience for users worldwide.

Global Expansion of Google's AI Mode

Google has announced a significant expansion of its AI Mode, an experimental feature in Search that allows users to ask complex questions and receive detailed responses. Previously available only in the US, UK, and India, AI Mode is now rolling out to 180 new countries and territories, albeit currently limited to English language support

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. This global expansion marks a major step in Google's efforts to revolutionize the search experience for users worldwide.

Source: TechCrunch

Source: TechCrunch

New Agentic Capabilities

In addition to its geographical expansion, Google is introducing new agentic features to AI Mode, starting with restaurant reservations. This capability is currently available to Google AI Ultra subscribers in the US through the "Agentic capabilities in AI Mode" experiment in Labs

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Users can now input specific criteria such as party size, date, time, location, and preferred cuisine when searching for restaurant reservations. AI Mode then scours various reservation platforms to find real-time availability and presents a curated list of options

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. This feature leverages partnerships with platforms like OpenTable, Resy, Tock, and others to streamline the booking process

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Source: ZDNet

Source: ZDNet

Personalized Recommendations

Google is also introducing personalized recommendations in AI Mode for US users. This feature tailors search results based on individual preferences and interests, initially focusing on dining-related topics

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. The system analyzes users' past conversations with AI Mode, along with their search and Maps history, to offer more relevant suggestions

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For example, if a user frequently searches for Italian restaurants with outdoor seating, AI Mode will prioritize such options in future searches. Users have the ability to adjust their personalization settings in their Google Account to control the level of customization

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Collaboration and Sharing Features

A new sharing functionality has been added to AI Mode, allowing users to collaborate on search tasks. Users can now share AI Mode responses with others, enabling them to continue the conversation or explore the topic further

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. This feature is particularly useful for collaborative tasks such as planning trips or organizing events

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Source: Droid Life

Source: Droid Life

Future Developments

Google has hinted at expanding these agentic capabilities to other areas in the future, such as finding local service appointments and event tickets

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. The company is also working on bringing AI Mode to more languages and regions, further enhancing its global reach.

Implications for Search and AI Integration

These developments represent a significant shift in how users interact with search engines. By incorporating AI-driven features and personalization, Google is moving towards a more dynamic and conversational search experience. This aligns with broader industry trends of integrating AI into everyday digital interactions, potentially reshaping user expectations for online services

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