Google's AI Mode Expands Globally, Adds Agentic Features for Restaurant Reservations

Reviewed byNidhi Govil

17 Sources

Google's AI Mode for Search is expanding globally and introducing new agentic features, starting with restaurant reservations. The update brings personalized recommendations and collaboration tools, signaling a shift towards more interactive and intelligent search experiences.

Global Expansion of Google's AI Mode

Google has announced a significant expansion of its AI Mode for Search, extending the feature to over 180 countries and territories worldwide 13. Previously available only in the US, UK, and India, this expansion marks a major step in Google's efforts to revolutionize the search experience globally. However, the feature is currently limited to English language users, with plans to introduce support for more languages in the future 3.

Source: TechCrunch

Source: TechCrunch

Introduction of Agentic Features

The most notable addition to AI Mode is the introduction of agentic features, starting with restaurant reservations 124. This new capability allows users to input specific criteria such as party size, date, time, location, and cuisine preferences. The AI then searches across various reservation platforms to find real-time availability and presents a curated list of options 1.

Google has partnered with services like OpenTable, Resy, Tock, and Ticketmaster to integrate this functionality 24. The company has plans to expand these agentic capabilities to include local service appointments and event ticket bookings in the future 13.

Source: ZDNet

Source: ZDNet

Personalization and User Preferences

AI Mode now incorporates personalized recommendations based on users' search histories and interactions 14. For instance, when searching for dining options, the system considers past searches, clicked links, and preferences to offer more relevant suggestions 1. This feature is currently available to US users who have opted into the AI Mode experiment in Google Labs 4.

Collaboration and Sharing

A new sharing feature has been introduced, allowing users to send AI Mode responses to others 14. This facilitates collaboration on tasks such as trip planning or event organization. Recipients can continue the conversation and explore the topic further, with the original sender retaining control over link management 2.

Powered by Advanced AI

The new features are powered by DeepMind's Project Mariner, Google's web-browsing AI agent 25. This technology enables AI Mode to perform more complex tasks and understand context better, moving towards a more conversational and intuitive search experience 4.

Availability and Subscription Tiers

Source: Android Police

Source: Android Police

While the global expansion of AI Mode is broadly available, the new agentic features are currently limited to Google AI Ultra subscribers in the US 135. This premium tier, priced at $249.99 per month, offers access to Google's most advanced AI capabilities 5.

Privacy and User Control

Google emphasizes that users have control over their personalization settings and can adjust them in their Google Account 1. This addresses potential privacy concerns associated with the use of personal data for tailored recommendations 4.

Implications for the Future of Search

This update signifies a shift towards a more dynamic and personalized web experience 4. By integrating AI agents and personalization, Google aims to transform online search from a one-way interaction to a more collaborative and intelligent process 4. This development aligns with broader industry trends, as tech companies strive to create more intuitive and efficient digital experiences powered by AI 45.

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