Google Expands AI Mode to Five New Languages, Boosting Global Accessibility

Reviewed byNidhi Govil

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Google's AI-powered search experience, AI Mode, now supports Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This expansion marks a significant step in making advanced AI search capabilities accessible to a broader global audience.

Google's AI Mode Goes Multilingual

Google has taken a significant leap in expanding its AI-powered search experience, AI Mode, by adding support for five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese

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. This expansion comes after AI Mode was initially limited to English for over six months, marking a crucial step towards global accessibility of advanced AI search capabilities

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Source: MediaNama

Source: MediaNama

Technological Advancements and Cultural Relevance

The multilingual support is powered by a custom version of Google's Gemini 2.5 AI model, which boasts advanced multimodal and reasoning capabilities

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. Hema Budaraju, VP of Product Management at Google Search, emphasized that this expansion goes beyond mere translation, requiring a nuanced understanding of local information to ensure that responses are culturally relevant and useful in each supported language

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Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

Global Reach and User Experience

The addition of these languages significantly broadens AI Mode's reach, allowing millions more users to ask complex questions and explore the web more deeply in their preferred language

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. This update follows last month's rollout of the AI-powered experience to 180 new markets in English, indicating Google's commitment to rapid global expansion

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AI Mode Features and Accessibility

AI Mode is currently accessible via a dedicated tab on the search results page and a button in the search bar

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. It offers features such as Deep Search and image input capabilities

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. For Google AI Ultra subscribers in the U.S., agentic features have been introduced, allowing the AI to find restaurant reservations and potentially book local service appointments and event tickets in the future

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Source: TechCrunch

Source: TechCrunch

Future of AI Mode and Google Search

There has been speculation about AI Mode potentially becoming the default search experience on Google. While a Google DeepMind group product manager hinted at this possibility, Google VP Robby Stein clarified that the focus is currently on making AI Mode easily accessible for those who want it, rather than replacing the traditional search experience entirely

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Impact on Web Traffic and Publishers

The expansion of AI Mode has raised concerns among publishers about its effect on web traffic. While Google has claimed that traffic to websites from Search remains relatively stable, a recent court filing by the company stated that "the open web is already in rapid decline"

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. This contradiction has heightened concerns among publishers who are already experiencing declining web traffic.

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