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On Thu, 20 Feb, 8:09 AM UTC
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Like it or not, Google Lens is getting more AI Overviews
Google is also bringing a Lens shortcut to the Chrome and Google apps on iOS. In addition to helpful search results, Google Lens currently offers an AI Overview when you ask a question about a photo or video. However, it doesn't generate an AI Overview if you only perform a visual search and don't ask a follow-up question. That's changing with the latest update for Lens. Google wants more users to benefit from its AI-generated overviews while using Lens, so it's dropping the follow-up query requirement. In a blog post, the company says, "AI Overviews will begin to appear more often in your Lens results, with no need to add a question to your visual search." For example, Google notes that users will see an AI Overview offering relevant information when they "come across an interesting-looking car and want to learn more about the strange texture on its hood." As expected, the AI Overview will be accompanied by other helpful resources from across the web to help users get more details if they wish. The update will start rolling out this week, and English-language users should start seeing more AI Overviews when using Lens as long as AI Overviews are available in their region. The feature will initially be available in the Google app for Android and iOS and will later make it to Chrome on desktop and mobile devices. Along with more AI Overviews in Lens, Google is bringing the Lens shortcut to Chrome and the Google app on iOS. Starting this week, iPhone users will be able to access Lens within these apps by tapping the three-dot menu button and selecting the "Search Screen with Google Lens" or "Search this Screen" options. In the coming months, Google plans to add a Lens shortcut to the Chrome address bar to make the feature more accessible.
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Google expands Lens integration with AI Overviews across apps and devices
Google has introduced two updates for Google Lens, simplifying visual searches across devices and apps, as the company stated it's now "even easier to search what you see." For iPhone users, Google added a new Lens feature in Chrome and the Google app. This allows you to search items on your screen by drawing, highlighting, or tapping. Whether you're reading an article, shopping, or watching a video, you can launch a visual search without taking a screenshot or opening a new tab. In Chrome, access it by tapping the three-dot menu and selecting "Search Screen with Google Lens." In the coming months, a Lens icon will also appear in the address bar, similar to the desktop version Google rolled out last summer. In the Google app, go to the three-dot menu, select "Search this Screen," and choose what to search. Google enhanced Lens with advanced AI models to analyze unique or novel images, going beyond its database of billions of objects like plants, products, or landmarks. Now, Lens delivers detailed information, often including AI Overviews in the results, without requiring a question. For instance, photograph a car's unusual hood texture using the Search bar's camera icon, and Lens provides an AI Overview alongside web links.
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Google enhances Lens with AI Overviews, making visual searches more informative without follow-up questions. The feature is expanding across Android and iOS platforms, with new shortcuts in Chrome and the Google app.
Google is rolling out significant updates to its visual search tool, Google Lens, enhancing its capabilities with artificial intelligence and expanding its accessibility across various platforms. The latest changes aim to provide users with more comprehensive and intuitive search experiences 1.
A key feature of this update is the increased prevalence of AI Overviews in Lens results. Previously, users had to perform a visual search and then ask a follow-up question to receive an AI-generated overview. Now, Google is removing this requirement, allowing AI Overviews to appear more frequently in initial search results 1.
For instance, if a user photographs a car with an unusual hood texture, Lens will automatically provide an AI Overview alongside traditional web links, offering relevant information without the need for additional queries 2.
Google is also improving Lens accessibility for iPhone users. New shortcuts are being added to both the Chrome browser and the Google app on iOS:
These features allow users to search for items on their screen by drawing, highlighting, or tapping, without the need to take screenshots or open new tabs 2.
Google has announced plans to further integrate Lens into its ecosystem:
The update is set to begin rolling out this week. Initially, English-language users will see more AI Overviews when using Lens, provided the feature is available in their region. The feature will first be available in the Google app for Android and iOS before expanding to Chrome 1.
This expansion of Google Lens functionality represents a significant step in the integration of AI technology into everyday search tools, potentially changing how users interact with visual information across various devices and platforms.
Reference
[1]
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