Google Explores Partnership with MediaTek for AI Chip Production, Impacting Broadcom

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On Tue, 18 Mar, 12:02 AM UTC

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Google is reportedly planning to collaborate with MediaTek on its next-generation AI chips, potentially reducing Broadcom's exclusive role in the business. This move has led to a decline in Broadcom's stock price.

Google's Strategic Shift in AI Chip Production

Google, a key player in the artificial intelligence (AI) landscape, is reportedly exploring a partnership with Taiwan-based MediaTek for the design and production of its next-generation AI chips. This move could potentially reshape the company's relationship with its current exclusive chip designer, Broadcom 1.

Impact on Broadcom

The news has sent ripples through the tech industry, with Broadcom's stock (NASDAQ:AVGO) experiencing a notable decline. Shares fell as low as $187.50 at market open before slightly recovering to $193.82, representing a 0.9% decrease 2. This market reaction underscores the significance of Google's business to Broadcom and the potential implications of this strategic shift.

The Next Generation of Tensor Processing Units

Google's interest in MediaTek centers around the development of the next version of its Tensor Processing Units (TPUs). These specialized AI chips are crucial to Google's AI strategy, powering internal AI research, cloud computing, and services such as Google Search, YouTube, and Gemini AI models 2. The new TPUs resulting from this potential collaboration are expected to be produced next year.

Motivations Behind the Move

Several factors appear to be driving Google's decision to explore a partnership with MediaTek:

  1. Cost Efficiency: MediaTek reportedly offers lower costs per chip compared to Broadcom, which could lead to significant savings for Google 1.

  2. Manufacturing Relationships: MediaTek's strong ties with Taiwan Semiconductor Manufacturing Company Ltd (TSMC) are seen as an advantage, potentially ensuring a stable supply chain for chip production 1.

  3. Diversification Strategy: While Google hasn't severed ties with Broadcom, this move suggests a strategy to diversify its chip supply and reduce dependence on a single provider 2.

Google's AI Chip Investments

The scale of Google's investment in AI chips highlights the strategic importance of this move. In 2023, the company reportedly spent between $6 billion and $9 billion on TPUs. Despite this significant investment in its own chip technology, Google remains one of Nvidia's largest customers, having ordered over $10 billion worth of Nvidia's flagship Blackwell chips 2.

Future Outlook

While Google is reportedly working towards developing more AI chips in-house, industry experts expect the company to continue relying on external partners like Broadcom and potentially MediaTek for chip production, packaging, and quality testing 2. This approach suggests a balanced strategy that combines in-house development with strategic external partnerships to drive innovation and maintain a competitive edge in the rapidly evolving AI landscape.

As the AI chip market continues to grow and evolve, moves like this by major players such as Google are likely to have far-reaching implications for the industry, potentially reshaping partnerships, supply chains, and competitive dynamics in the coming years.

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