Google Gemini Introduces Personal Context and Privacy Features, Raising Questions About AI Data Usage

Reviewed byNidhi Govil

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Google has announced significant updates to its Gemini AI, including a new Personal Context feature for personalized responses and a Temporary Chat option for privacy. The company is also changing how user data is handled for AI training purposes.

Google Unveils Major Updates to Gemini AI

Google has announced significant changes to its Gemini AI chatbot, introducing new features that enhance personalization while also addressing privacy concerns. These updates come as AI companies continue to refine their offerings in a competitive landscape

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Personal Context: A New Approach to AI Personalization

The most notable addition is the Personal Context feature, which allows Gemini to learn from past conversations and adapt its responses accordingly. This functionality aims to provide more relevant and tailored interactions without requiring users to repeatedly provide the same information

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Source: 9to5Google

Source: 9to5Google

Google claims that Personal Context will be particularly useful for making recommendations and creating a more engaging user experience. However, the company acknowledges potential risks, such as reinforcing misconceptions or leading to delusional thinking—issues that have been observed with other AI models

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Privacy Controls and Temporary Chats

Recognizing the sensitivity of data collection, Google has introduced several privacy-focused features:

  1. Temporary Chat: This new option allows users to have conversations that won't be saved or used to personalize future interactions

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Source: engadget

Source: engadget

  1. Settings Control: Users can toggle Personal Context on or off in the Gemini app settings

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  2. Data Management: Specific interactions can be managed and deleted from the Gemini Apps Activity

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Changes in Data Usage for AI Training

Google is renaming "Gemini Apps Activity" to "Keep Activity." When enabled, this setting will allow a sample of user uploads to be used for improving Google services, including AI model training

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Users who wish to opt out of this data collection can either turn off the Keep Activity setting or use Temporary Chats

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Source: The How-To Geek

Source: The How-To Geek

Rollout and Availability

The Personal Context feature is initially available on the Gemini 2.5 Pro model in select countries, with plans to expand to the 2.5 Flash model in the coming weeks. These features are accessible to all users, including those on free accounts

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Industry Context and Implications

These updates bring Gemini more in line with competitors like OpenAI's ChatGPT and Anthropic's Claude, which have similar memory and personalization features. The changes reflect the ongoing evolution of AI chatbots and the increasing focus on balancing personalization with privacy concerns

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As AI becomes more integrated into daily life, these developments raise important questions about data usage, user privacy, and the ethical implications of AI learning from personal interactions. The tech industry continues to grapple with these issues as it pushes the boundaries of AI capabilities.

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