Google Introduces AI Mode in Search, Powered by Gemini 2.0

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On Thu, 6 Mar, 12:06 AM UTC

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Google launches an experimental AI Mode in Search, leveraging Gemini 2.0 to provide advanced AI-generated responses and deeper exploration capabilities for complex queries.

Google Unveils AI Mode for Search

Google has introduced an experimental "AI Mode" for its search engine, marking a significant shift in how users interact with search results. This new feature, powered by a custom version of the Gemini 2.0 model, is designed to handle complex queries and provide more comprehensive, AI-generated responses 12.

How AI Mode Works

AI Mode employs a multistep approach to answer queries:

  1. It devises a plan based on the user's question.
  2. Performs multiple concurrent searches across various topics and data sources.
  3. Utilizes Google's proprietary information systems, including the Knowledge Graph.
  4. Generates a nuanced answer with citations and web links 14.

This process, known as "query fan-out," allows AI Mode to compile the best responses for complex, multi-part questions 3.

Features and Capabilities

AI Mode offers several advanced features:

  • Handling of complex queries requiring reasoning and exploration
  • Support for follow-up questions and conversational interactions
  • Multimodal query support (text, images, and voice)
  • Integration with Google's core ranking systems and real-time data sources
  • Potential for generating visual aids like comparison charts 34

Availability and Access

Currently, AI Mode is rolling out to Google One AI Premium subscribers, priced at $19.99 per month. Users can access it by:

  1. Turning on AI Mode in Search Labs
  2. Visiting google.com/aimode
  3. Clicking the "AI Mode" tab on the search results page 15

Improvements to AI Overviews

Alongside AI Mode, Google has announced enhancements to its existing AI Overviews feature:

  • Upgrade to Gemini 2.0 for improved handling of advanced math, coding, and multimodal queries
  • Faster and higher-quality responses
  • Expanded accessibility, now available without requiring a login
  • Access for teens in most markets where the feature is available 35

Potential Impact and Concerns

The introduction of AI Mode represents a significant step in Google's AI integration efforts, potentially reshaping how users interact with search engines. However, it also raises concerns:

  1. Reliability: Despite improvements, AI-generated content may still produce inaccurate or biased results 3.
  2. Content Attribution: The shift away from traditional search results could impact traffic to original content creators 2.
  3. Competition: This move appears to be a direct response to AI-powered competitors like ChatGPT Search and Perplexity 12.

Future Developments

Google plans to refine AI Mode based on user feedback, with potential improvements including:

  • Additional visual responses
  • Better formatting
  • Expanded functionality 3

As AI continues to reshape the search landscape, Google's AI Mode represents a significant step towards more interactive and comprehensive search experiences.

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