Google Launches AI-Powered Video Creation Tool 'Vids' for Workspace Users

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On Fri, 8 Nov, 12:04 AM UTC

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Google introduces Vids, an AI-assisted video creation tool integrated into Google Workspace, leveraging Gemini AI to streamline the video production process for business and education users.

Google Unveils AI-Powered Video Creation Tool 'Vids'

Google has announced the rollout of a new AI-powered video creation tool called 'Vids' for select Google Workspace users. This innovative tool, which began its rollout on November 7, 2023, aims to simplify and streamline the video production process for businesses and educational institutions [1][2].

Integration with Google Workspace

Google Vids is now available for various Google Workspace tiers, including Business Standard and Plus, Enterprise Standard and Plus, Education Plus, and users with Gemini add-ons [2][4]. The tool is seamlessly integrated with other Google Workspace applications, allowing users to incorporate content from Google Docs, Slides, Drive, and Photos into their video projects [1][3].

AI-Assisted Video Creation Process

At the heart of Google Vids is the "Help me create" feature, which utilizes Google's Gemini AI technology to generate an editable storyboard based on a user prompt and a Google Drive document [2]. The AI analyzes the content and suggests:

  1. Appropriate scenes
  2. Stock imagery and media
  3. Text and scripts
  4. Background music tracks [1][2]

This AI-assisted approach allows users to quickly produce a first draft of their video, significantly reducing the time and effort required in the initial stages of video creation [4].

Customization and Recording Features

While Vids provides AI-generated content, it also offers extensive customization options:

  • Users can add animations, transitions, and photo effects
  • A royalty-free stock content library is available
  • The "Recording Studio" feature allows users to add their own audio or video recordings
  • A teleprompter feature aids in recording voiceovers [1][2][5]

For those who prefer not to record their own voice, Vids offers a selection of preset AI voices for narration [1].

Collaborative Capabilities

In line with other Google Workspace applications, Vids supports collaboration. Users can share their video projects directly from the browser, allowing team members to view or edit the content collectively [3].

Language Support and Future Plans

While the core Vids application is available in multiple languages, the AI-powered features such as "Help me create" and the read-along teleprompter are currently limited to English. Google plans to expand language support for these features in the future [2].

Limitations and Considerations

It's important to note that Google Vids is not a text-to-video generator like some other AI tools. Instead, it functions as an advanced creative assistant, helping users assemble and refine video content [4][5]. Google has stated that full access to AI-powered features in Vids will be available until December 31, 2025, after which usage limits may apply [2][4].

As AI continues to evolve in the realm of content creation, tools like Google Vids represent a significant step towards more efficient and accessible video production. However, they also raise questions about the balance between AI assistance and human creativity in the content creation process [2].

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