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On July 24, 2024
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Google Play users 'download and dash' -- but new AI-powered 'Collections' aims to change that
Google wants you to stick around in the Play Store for a little while longer. The search engine giant noticed that Google Play users have been "downloading and dashing." In other words, once users get their desired apps, they don't stick around -- and Google wants to change that. On Wednesday, Google announced the new Collections experience for Google Play, which is designed to help users see the Android store as more than just a destination for installing new apps. What is Collections on Google Play? Google acknowledges that having numerous apps on your Android device can create a fragmented experience. In other words, you probably find yourself frequently darting from one app to another just to gather the information you need. The new Collections experience highlights contents from your favorite apps on the Google Play home screen, delivering an all-in-one hub for users who who want a seamless way to access and manage information from apps without the hassle of switching between multiple platforms. On the new Collections page, you'll find categories such as Shop, Watch, and Listen. These sections will allow you to easily pick up where you left off. For example, under Watch, you can continue diving into House of Dragons on Max, but thanks to Shop, you can scroll through some tech products you were eyeing on Walmart, like the best noise cancelling headphones. To put it succinctly, Google wants you to gravitate toward Collections as your one-stop shop for information on your favorite or frequently visited apps. As a cherry on top, you can tap and hold the Google Play app icon, which will allow you to download the Collections widget to your home screen. This will allow you to jump right into a specific collection of your choice. Personalize your Collections If you have a passion or interest that doesn't fit into Google's preexisting categories like Shop and Watch, you can create your own. Google says that it's "exploring" a customizable version of Collections based on user-specified topics. For example, if you're running a marathon, with the power of AI, you can type in the word "marathon," which will prompt Collections to intelligently populate the installed apps that will benefit you (e.g., MyFitnessPal and Strava). Your customized collection will also recommend new apps related to your personalized topic. Google says that if you don't want your Play experience to be shaped by your data, you can navigate to "Personalization in Play" in the main menu to manage your preferences. The new Collections experience is now available on Google Play.
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Google Play users 'download and dash' -- but new AI-powered 'Collections' aims to change that
Collections will be your new one-stop shop for your app activities. Credit: Kimberly Gedeon / Mashable The search engine giant noticed that Google Play users have been "downloading and dashing." In other words, once users get their desired apps, they don't stick around -- and Google wants to change that. On Wednesday, Google announced the new Collections experience for Google Play, which is designed to help users see the Android store as more than just a destination for installing new apps. Google acknowledges that having numerous apps on your Android device can create a fragmented experience. In other words, you probably find yourself frequently darting from one app to another just to gather the information you need. The new Collections experience highlights contents from your favorite apps on the Google Play home screen, delivering an all-in-one hub for users who who want a seamless way to access and manage information from apps without the hassle of switching between multiple platforms. On the new Collections page, you'll find categories such as Shop, Watch, and Listen. These sections will allow you to easily pick up where you left off. For example, under Watch, you can continue diving into House of Dragons on Max, but thanks to Shop, you can scroll through some tech products you were eyeing on Walmart, like the best noise cancelling headphones. To put it succinctly, Google wants you to gravitate toward Collections as your one-stop shop for information on your favorite or frequently visited apps. As a cherry on top, you can tap and hold the Google Play app icon, which will allow you to download the Collections widget to your home screen. This will allow you to jump right into a specific collection of your choice. If you have a passion or interest that doesn't fit into Google's preexisting categories like Shop and Watch, you can create your own. Google says that it's "exploring" a customizable version of Collections based on user-specified topics. For example, if you're running a marathon, with the power of AI, you can type in the word "marathon," which will prompt Collections to intelligently populate the installed apps that will benefit you (e.g., MyFitnessPal and Strava). Your customized collection will also recommend new apps related to your personalized topic. Google says that if you don't want your Play experience to be shaped by your data, you can navigate to "Personalization in Play" in the main menu to manage your preferences. The new Collections experience is now available on Google Play.
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Google Play Store unveils new AI-powered Collections feature to improve app discovery and user engagement. The update aims to address the "download and dash" behavior of users.
Google has introduced a significant update to its Play Store, aiming to revolutionize how users discover and engage with apps. The new feature, called Collections, leverages artificial intelligence to curate personalized app recommendations, addressing the common "download and dash" behavior observed among users 1.
Research conducted by Google revealed that a substantial number of users tend to download apps and quickly abandon them. This behavior, dubbed "download and dash," has been a persistent challenge for both app developers and the Play Store ecosystem 1.
The new Collections feature utilizes artificial intelligence to analyze user preferences, app usage patterns, and other relevant data. This allows the Play Store to offer tailored app recommendations, potentially increasing user engagement and app retention rates 2.
Google has redesigned the Play Store interface to prominently feature these AI-curated Collections. Users will now see personalized app bundles on their home screens, making it easier to discover new and relevant applications 2.
The Collections feature offers various categories of app bundles, including:
This update is not only beneficial for users but also for app developers. By improving app discovery and potentially increasing user engagement, developers may see higher retention rates and more opportunities for their apps to reach the right audience 2.
Google has begun rolling out the new Collections feature globally. Users can expect to see these AI-powered recommendations appearing on their Play Store home screens in the coming weeks 1.
While the AI-powered recommendations promise enhanced user experience, Google assures that user privacy remains a priority. The company states that the feature adheres to its existing privacy policies and data protection standards 2.
Google Play Store launches Collections feature, offering curated content for comics and gaming. The new widget aims to improve app discovery and user engagement on Android devices.
2 Sources
Google has announced a significant update to its Play Store, introducing AI-powered features, curated collections, and improved app discovery. The update aims to enhance user experience and make it easier for Android users to find and engage with apps and content.
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2 Sources