Google's Massive Payments to Samsung for Gemini AI Preinstallation Raise Antitrust Concerns

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Google is paying Samsung substantial monthly sums to preinstall its Gemini AI app on devices, echoing previous antitrust issues with search engine deals. This arrangement, revealed during an ongoing DOJ antitrust trial, highlights Google's aggressive market strategies and potential legal ramifications.

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Google's Lucrative Deal with Samsung for Gemini AI

In a significant development that has caught the attention of antitrust regulators, Google has entered into a lucrative agreement with Samsung to preinstall its Gemini AI app on Samsung devices. This arrangement, which began in January 2025, involves Google paying Samsung an "enormous sum of money" on a monthly basis

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Details of the Agreement

Peter Fitzgerald, Google's vice president of platforms and device partnerships, testified in federal court that the contract with Samsung is set to run for at least two years. The deal includes fixed monthly payments for each device that preinstalls Gemini, as well as a percentage of the revenue Google earns from advertisements within the app

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Antitrust Implications

This revelation comes amidst an ongoing antitrust case against Google, where the company has already been found to have violated antitrust law due to similar arrangements for search engine placement. The Department of Justice (DOJ) is now determining appropriate penalties for Google's anticompetitive conduct

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Historical Context

The Gemini deal echoes Google's previous practices, including substantial payments to Apple for default search engine status and to Samsung for preinstalling Google Search, Play Store, and Google Assistant. These arrangements have faced legal challenges, with a California federal judge ruling that Google's app store practices were anticompetitive

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Competitive Landscape

Before finalizing the deal with Google, Samsung reportedly received "competitive" offers from other AI companies, including Perplexity and Microsoft. However, Google's proposal appears to have been the most attractive, leading to the current arrangement

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Future of AI Monetization

While Gemini currently doesn't include ads, Google executives are discussing the possibility of implementing advertising within the app. Sissie Hsiao, the head of Gemini, stated that the impact of AI chatbots on Google's core revenue streams from search and advertising remains uncertain

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Potential Consequences

As the antitrust trial progresses, Google may face severe penalties. Possible outcomes include being forced to divest the Chrome web browser, license proprietary datasets behind Google Search, or face restrictions on future default placement agreements. The company's preference to simply end default deals may not be sufficient to satisfy regulators

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