13 Sources
[1]
Google dunks on Apple Intelligence in new Pixel 10 ad
Apple sold its iPhone 16 devices last year with a promise that a new AI-powered version of Siri would soon be a lot more personalized thanks to Apple Intelligence. Almost a year later, that Siri upgrade still isn't here, and Apple was forced to delay its promised improvements and remove an iPhone 16 commercial. Now, Google doesn't want anyone to forget about this Apple Intelligence debacle. In a new Pixel 10 ad, Google dunks on Apple's failed promise of Siri AI improvements, with a narrator that suggests you could "just change your phone" if you bought "a new phone because of a feature that's coming soon, but it's been coming soon for a full year." The 30-second spot appeared on YouTube and X today, teasing the launch of Google's new Pixel 10 devices on August 20th. Not that there's much left to tease, thanks to Google's own leaks, an official teaser image, and plenty of other leaks. Google's latest ad comes just a day after a report from Bloomberg's Mark Gurman shed some additional light on Apple's AI delays. In a recent all-hands meeting, Apple's SVP of software Craig Federighi reportedly put the delay down to Apple's issues of trying to use a hybrid architecture for Siri. Apple is now reportedly working on a new version of Siri with an updated architecture. "This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than we envisioned," said Federighi. "There is no project people are taking more seriously." Federighi previously revealed in June that it was "going to take us longer than we thought" to deliver the promised Siri upgrade.
[2]
Google Throws Shade at Apple's AI Woes in Snarky Pixel 10 Ad
Google is once again going for the jugular in an ad that takes a subtle dig at Apple Intelligence. In its latest spot for the upcoming Pixel 10, Google seemingly references Apple's failed promises on AI. The delays, particularly on a revamped version of Siri, have been the subject of multiple class-action lawsuits and ongoing executive churn in Cupertino. "If you buy a new phone for a feature that's coming soon, but it's been coming soon for a full year, you could change your definition of 'soon' -- or you could just change your phone," a voiceover in the Google ad says. The ad, dubbed Soon, ends with "8.20.25," or the date Google plans to announce the Pixel 10. Another Easter egg in the ad: the music. Apple owns Beats -- aka Beats by Dr. Dre -- and the song in the ad is the instrumental version of Dre's song "The Next Episode." This is not the first time Google has mocked Apple publicly. In 2023, it made fun of Cupertino for being late to the game on USB-C for smartphones ahead of the Pixel 8 Pro launch. It also nagged Apple for years over its lack of support for RCS, releasing an "iPager" video comparing iPhones to pagers from the 90s. (RCS eventually arrived with iOS 18 last year.) Samsung has also gotten in the action. More than a decade ago, it mocked the iPhone 6 Plus "Bendgate" troubles in a Galaxy Note 4 ad. More recently, it took Apple to task over its controversial iPad "Crush" ad, declaring: "Creativity cannot be crushed." Like Google, Samsung is a step ahead of Apple on AI. The latest Samsung foldables have an AI agent, powered by Google Gemini. It knows what you're typing and can see if you share your screen, so you can collaborate with it on daily tasks. It can also chat about what you're seeing in your phone's camera to do things like add an event from a paper invitation to your calendar. This "context-aware" AI is something Apple first teased during the Apple Intelligence debut at its 2024 Worldwide Developer Conference. A year later, it still hasn't arrived. "With onscreen awareness, Siri will be able to understand and take action with users' content in more apps over time," Apple said at the time. "For example, if a friend texts a user their new address in Messages, the receiver can say, 'Add this address to his contact card.'" In fairness, it could be good that Apple is taking its time to get AI right. The company has long followed its own timetable, something CEO Tim Cook reiterated during a recent all-hands meeting. The AI revolution is "as big or bigger" than the internet, smartphones, cloud computing, and apps, he said. "Apple must do this," he said, adding that this is "ours to grab." Yesterday, Bloomberg reported that Apple is working on an AI-powered search engine to rival ChatGPT and Google Gemini. The rumored "answer engine" may exist on its own, or be part of the new Siri.
[3]
Google mocks Apple's Siri AI delays in new Pixel 10 ad
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. What just happened? If there's one thing that stays the same in the ever-changing tech world, it's companies mocking Apple in their ads. The latest comes from Google, which goes straight for Cupertino's throat in the new Pixel 10 ad. Google's ad for its upcoming Pixel 10 suggests that if you buy "a new phone because of a feature that's coming soon, but it's been coming soon for a full year," you might want to change your definition of soon or "just change your phone." The Snoop Dogg-soundtracked ad is, of course, talking about Apple's promise last year of an iPhone 16 featuring a more personalized version of Siri powered by Apple Intelligence. Apple was so confident that its feature would meet expectations and arrive on time that it commissioned a series of ads featuring The Last of Us and Game of Thrones' Bella Ramsey demonstrating the upgraded Siri's capabilities. However, months after the ads had been running, Apple confirmed in March that the upgraded Siri would not be arriving until 2026. The company never gave any reasons for the delay beyond it taking "longer than we thought to deliver." The YouTube ads were pulled, and Apple was hit with a false advertising lawsuit. The suit claimed that Apple's advertisements created the expectation that the Apple Intelligence features would be available with the iPhone 16's release. It added that while Apple pulled the ad from YouTube, it failed to retract all the similarly false representations in the market that began in the summer of 2024. Apple boss Tim Cook said during the company's earning call last week that progress was being made on Siri's personalized features and that they were still expected to release next year. According to a new report from Bloomberg's Mark Gurman, Apple's SVP of software Craig Federighi recently said in an all-hands meeting that the delays were due to Apple trying to use a hybrid architecture for Siri. The company is now said to be using a new version of the digital assistant with an updated architecture. "This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than we envisioned," said Federighi. Going back to the Pixel 10 ad, it also confirms that Google's new devices will launch on August 20. This isn't the first time Google has taken aim at Apple in a Pixel ad. It released a series of commercials in 2023 that claimed the iPhone had plateaued and could no longer keep up with modern handsets that boasted AI features.
[4]
Google's new Pixel 10 teaser is more like an Apple diss track
The tech giant appears to take a shot at Apple and its unreleased AI features. We're only weeks away from the launch of the Pixel 10 series. Google is using the time between now and then to hype everyone up by releasing teasers. We got our first teaser two weeks ago, officially revealing the Pixel 10 Pro in the new Moonstone colorway. A second teaser has now been released, and it takes a not-too-subtle jab at Apple. Over on Google's YouTube page, the tech giant has published a new video titled "Google Pixel 10 | Soon." The ad shows off the silhouette of the Pixel 10 Pro, before revealing it completely. Although nothing new is revealed in this teaser, it's what is said and heard during it that's entertaining. This teaser appears to be referencing the rocky road Apple has faced with its AI ambitions so far. Even the music choice seems to be a dig, considering Apple owns Beats by Dre. The ad is basically saying why wait for a phone that will someday have the AI capabilities you're looking for when you can have a phone that already has them. As mentioned earlier, we're only weeks away from launch, with the date scheduled for August 20. Along with the Pixel 10 series, it's expected that Google will also unveil the Pixel Watch 4 and Pixel Buds 2a.
[5]
Google's newest Pixel 10 teaser takes a shot at Apple's botched Siri rollout
This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available. To say that Apple has struggled to keep up in the era of generative AI would be an understatement. At this point, Android's Gemini assistant is running laps around Siri, yet Apple's digital sidekick is reportedly still two years away from taking its next big step. With the Pixel 10 due out in just over two weeks, Google took to Twitter/X to stir up a little controversy while promoting its new phone. In a new teaser video that mirrors the aesthetic of the one posted to the Google Store last month, we see the Pixel 10 Pro in silhouette as subtle reflections of light gently hug its curves. But it's not the phone that stands out here -- rather, it's Google's implicit shot at Apple's botched rollout of its new and improved Siri. 'Get outside your comfort phone' The post is clearly geared towards iPhone users who have an envious eye on Android's AI prowess, with Google inviting people to "Get outside your comfort phone." But the overlaid text and accompanying narration take things a step further, saying "If you buy a new phone because of a feature that's coming soon, but it's been a full year, you could change your definition of 'soon' or you could just change your phone." The "full year" line is clearly a reference to Apple's new Siri, powered by Apple Intelligence, which was originally announced in June 2024. The upgraded assistant was supposed to be available to beta testers last fall, but delays have plagued the project, with Apple amending its timeline to state that updates will come in phases "over the next year." Reports have since indicated that the most advanced features might not be fully available until 2027. You could change your definition of 'soon' or you could just change your phone
[6]
Google Pixel 10 'Soon' teaser goes hard on iPhone's AI Siri delays [Video]
With a little over two weeks until the announcement, a new Pixel 10 "Soon" teaser from Google heavily needles how Apple hasn't been able to ship the Siri AI upgrades announced with the iPhone 16. The 30-second "Google Pixel 10 | Soon" teaser uploaded on Monday to the Made by Google YouTube channel is set to an instrumental version of "The Next Episode" by Dr. Dre (Apple of course acquired Beats by Dre in another dig). As the narration plays, we see stylized shots of the Pixel 10 Pro in Obsidian. If you buy a new phone because of a feature that's coming soon... This Pixel 10 ad is referencing how Apple announced a big AI Siri upgrade at WWDC 2024. At the iPhone 16 announcement last September, Apple said the new phone would get those features. They have since been delayed into 2026.
[7]
How do you define soon? Google targets Apple's Siri delays as it teases the Pixel 10
The 30-second advertisement not-so-subtly takes aim at Apple delaying the new Siri We're just 16 days away from Google showing off its Pixel 10 family alongside some other devices, and a new teaser gave us a fresh look at the smartphone, but also a reminder from the tech giant. Alongside some sneaky shots of the left and right side as well as a nearly full reveal of the rear of a Pixel 10, including the fact that the 'camera bar' is sticking around whether you like it or not, Google writes, "Ask more of your phone." It's a common theme of the teaser advertisement dubbed "Google Pixel 10 | Soon" and not so casually calls out Apple over its delay in rolling out the AI-powered Siri. While the advertisement doesn't mention Apple, the narration kicks things off by saying, "If you buy a new phone because of a feature that's coming soon..." It goes on to remind the viewer that if you're still waiting over a year for it, how you define 'soon' could very well change. And on Instagram, where Google shared it from several handles, it invites us to "Get outside your comfort phone". It's clever, I'll give them that. Google is likely hoping that you'll get the hint swiftly and switch to a Pixel 10 or one of its other new devices. Not so subtly, the backing track to this 30-second teaser is an instrumental version of "The Next Episode" by Dr. Dre. Of course, it highlights that the most recent Pixel 9 family - 9, 9 Pro, 9 Pro XL, and 9 Pro Fold - all came with a bounty of AI software and features available out of the box. These devices, which all feature Google's Gemini AI models, let you take group photos with fewer hands, and all come bundled with a very capable assistant. These phones can also search what's on your screen - Circle to Search - and have a new tool called Pixel Screenshots. Apple originally announced all of its AI features under the Apple Intelligence umbrella in June of 2024, shipped the iPhone 16 family, which was built for Apple Intelligence, in September of 2024, and then launched the first set of those features back in October of 2025. In the Spring of 2025, Apple announced a delay in the AI-powered Siri. In an interview with TechRadar's Editor-at-Large, Lance Ulanoff, Apple's Craig Federighi explained the delay, noting that it was taking a bit longer and was expected to be resolved next year. Apple has since been a little more transparent on this, with Tim Cook noting on the Q4 earnings call that the teams are making good progress and that it should be set to ship next year, in 2026. Even so, that's a long wait for the AI-powered Siri, one that many were hoping to get their hands on - myself and many of my colleagues included. With Google setting the stage for its device unveil on August 20, 2025, which is likely several weeks before Apple sets a 'special event' to show off the iPhone 17 family, it seems that team Pixel just wants to get ahead and poke some fun at the same time. Google is set to unveil these new devices - we're expecting the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL - just weeks after Samsung dropped the Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE. According to leaked pricing, though, Google might be holding steadfast without increasing the cost for its main phones - that'll be a delight to our wallets. We're also not expecting a drastic redesign for the Pixel 10 family, maybe a few new colors, but the modern look that Google ushered in with the Pixel 9 is likely here to stay, with this teaser basically confirming it. Even so, though, it's likely Google has a new silicon Tensor processor powering these and some impressive AI features in the pipeline. Considering there's still over two weeks before Google's event, I'd be surprised if we don't see some more teasers. Let's just see how direct they get, and if Google opts for a change in artist for the music accompanying them.
[8]
Google throws shade at Apple's Siri AI delay in latest Pixel 10 teaser
What's happened: As Google builds up to the Pixel 10 launch on August 20, the company has posted a cheeky 30 second video on YouTube which playfully throws shade on the delayed AI enhanced Siri features which were first announced at WWDC 2024 and meant to land on iPhones in April 2025. The voice over begins by saying "if you buy a new phone because of a feature that's coming soon, but, it's been coming soon for a full year, you could change your definition of soon" - a direct jab at Apple. The video (above) continues, showing us the outline of the Pixel 10 while the voice muses "or you could just... change your phone" - cheeky. This is important because: Google has come out swinging at Apple and its current AI implementation, which is a pretty strong signal it believes the Pixel 10 series will likely offer a stronger suite of AI tools compared to the upcoming iPhone 17. Back in March we learned of long delays for AI-boosted Siri, and then in May, Apple admitted its Siri AI features were "taking a bit longer" than expected. The result is iPhone users are stuck with an AI assistant which is not as advanced as Google's Gemini, with Apple falling further behind after Google announced further AI updates and new features during Google IO 2025. Why should I care? AI on our mobile devices isn't going away anytime soon, as while it feels like Google continues to push forward with new features, Apple appears to be treading water as we wait for it to deliver on promises made last year. With Google's new video taking a bullish stance on what its phones can offer, it leaves the door open for new AI features to be announced during the Pixel 10 launch on August. We'd expect AI to feature pretty heavily during the launch event anyway, as it's woven throughout the Android ecosystem, and this latest teaser adds further fuel to AI and Gemini having a part to play. Okay, what's next? Google is going to have to back up this jibe with solid evidence it has the hardware and software to make iPhone users consider switching away from Apple, so we'll be watching the Made by Google event with keen interest on August 20. Apple will likely be watching closely as well, as we expect the iPhone 17 launch to happen just a few weeks after Google's event. While Apple doesn't tend to get drawn into these sort of games, it will be interesting to see if there's any subtle mention of how Apple Intelligence is leading the industry in specific areas come the iPhone event.
[9]
Google Takes Aim at Apple's AI Efforts with its New Pixel Teaser - Phandroid
While Google's new Pixel phones don't launch until later this month, the grandaddy of all things Android didn't hesitate to throw some shade onto one of its biggest competitors in the industry, as seen with this new teaser for the Pixel 10 series. READ: Pixel 10 Features: 5 Reasons Google's New Flagship Is Worth Getting Excited About A video uploaded on Google's official "Made by Google" YouTube channel shows faint glimpses of the Pixel 10 series' design, although more importantly features a voice narration stating: If you buy a new phone because of a feature that's coming soon, but it's been coming soon for a full year, you could change your definition of soon, or you could just... change your phone. Given the context, it's safe to assume that Google is referring to Apple's somewhat botched roll-out of its much-hyped Apple Intelligence features, which were initially touted as a main selling point of the iPhone 16 series upon its release last year. Just recently, Apple boss Tim Cook reportedly told staff that the company needed to "win in AI."
[10]
Google Mocks Apple's Delayed Siri Upgrade With New Pixel 10 Series Teaser
Apple now hinting that some of these features may not launch until 2026 Google Pixel 10 series is set to be unveiled on August 20 alongside the firm's latest Pixel Buds and Pixel Watch models. The company has been actively showcasing the design of the new Pixel family, which is expected to comprise the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold models, via its social media platforms. In its latest teaser, Google appeared to take a dig at Apple, highlighting the delay in rolling out Apple Intelligence upgrades to Siri. In its latest Pixel 10 teaser, Google mocked Apple's unfulfilled promise of Siri's AI upgrades. The voiceover in the video sarcastically remarks that " if you buy a new phone because of a feature that's coming soon, but it's been coming soon for a full year, then you could change your definition of the word 'soon' or change your phone." The 30-second teaser video concludes by flashing the phrase, 'Ask more of your phone', followed by the official launch date of the Pixel 10 series on August 20. Google's jibe appears to be related to Apple's delayed rollout of promised Siri AI upgrades. The iPhone maker announced enhancements to Siri and AI last year at WWDC 2024. These upgrades were originally expected to arrive with iOS 18.4 for the iPhone 16 series. However, the rollout has seen multiple delays, with Apple now hinting that some of these features may not launch until 2026. This has left users uncertain about the actual release timeline. Google is likely to market the Pixel 10 as a fully AI-ready smartphone, subtly targeting Apple for its postponed AI feature rollout. Google's Pixel 10 lineup is expected to include Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold models. They are likely to be launched alongside the Pixel Watch 4 and Pixel Buds 2a. The new phones are rumoured to run on Tensor G5 chipsets with Android 16. The Pixel 10 is tipped to debut with a starting price tag of $799 (roughly Rs. 70,000), while the Pixel 10 Pro could start at $999 (roughly Rs. 87,500). The Pixel 10 Pro XL could launch for an initial price tag of $1,199 (roughly Rs. 1,05,000), whereas the Pixel 10 Pro Fold is expected to have a starting price of $1,799 (roughly Rs. 1,57,600).
[11]
Google takes a sharp jab at Apple's delayed Siri AI in new Pixel 10 ad campaign
As anticipation builds for the launch of Google's Pixel 10 series in late August 2025, the tech giant has launched a bold new advertising campaign aimed squarely at Apple's ongoing delays with its AI-powered Siri features. With a sharply pointed teaser video, Google mocks Apple's failure to deliver personalized Siri functionality, inviting users to "just change your phone" instead of waiting for a feature that's been "coming soon for a full year." At WWDC 2024, Apple unveiled ambitious upgrades to Siri, powered by what it calls "Apple Intelligence." The update promised smarter, more personalized assistant capabilities -- features such as personal context awareness, improved in-app control, and enhanced on-screen understanding. These were positioned as headline enhancements for the then-new iPhone 16 lineup, with Apple marketing the devices as ready to deliver these features soon. Yet, nearly a year after the announcement, Apple has not released these new Siri functionalities. Multiple reports and a candid interview from Apple's Senior Vice President of Software Engineering Craig Federighi revealed that internal testing showed the AI features only worked reliably about two-thirds of the time. The architectural approach initially taken proved insufficient to meet Apple's high quality standards. Consequently, Apple confirmed that the rollout is now postponed until spring 2026, a full year behind schedule. This delay has fostered frustration among consumers and even prompted class action lawsuits alleging false advertising. Capitalizing on Apple's misstep, Google released a 30-second teaser video through its official channels, particularly Google India's Twitter (X) account. The ad's narrator says: "If you buy a new phone because of a feature that's coming soon... but it's been coming soon for a full year... you could change your definition of soon. Or you could just change your phone." Though Apple is never named explicitly, the reference is unmistakable. The ad showcases the Pixel 10 Pro in a new Moonstone color with smooth, Apple-esque visuals, hinting at the sleek design and advanced AI-powered capabilities the Pixel 10 line promises to deliver immediately. Playing in the background is an instrumental version of "The Next Episode" by Dr. Dre, which some interpret as a subtle nod to Apple's 2014 purchase of Beats by Dre, adding further character to the cheeky shot. Google plans to officially unveil the Pixel 10 series on August 20, 2025, with pre-orders starting the same day and shipments likely beginning August 28. The lineup is expected to include several models: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. Alongside the smartphones, Google is likely to introduce the Pixel Watch 4 and next-generation Pixel Buds 2a. The Pixel 10s are touted to have advanced AI integration from day one, sharply contrasting Apple's delayed rollout. Google's campaign clearly aims to position its phones as the superior choice for consumers eager to experience AI-enhanced smartphones without waiting. Apple's Siri delay has become a sore point not just among users but also across the industry. While Apple remains focused on quality and perfecting the technology, competitors are seizing the opportunity to take market share. The delay has also sparked legal challenges in the U.S., with some consumers alleging Apple misled customers by marketing AI features prematurely. Google's advertising tactic has been described as "savage" by many tech commentators, highlighting a shift toward more aggressive competitive marketing in the smartphone space -- particularly around generative AI and smart assistant features, which have become key battlegrounds.
[12]
Google Trolls Apple Over Delayed Siri AI Features In Pixel 10 Ad With Snoop Dogg-Dr Dre Soundtrack: 'Change Your Phone' - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
Alphabet Inc.'s GOOG GOOGL Google has taken a playful yet pointed jab at Apple Inc.'s AAPL delayed AI rollout with a new Pixel 10 ad that mocks Siri's stalled upgrade and urges users to "change your phone" -- all set to a classic hip-hop soundtrack. Google Teases Pixel 10 With Swipe At Apple's AI Delay In a new ad released ahead of the Pixel 10 launch on Monday, Google directly calls out Apple for failing to deliver on its promised artificial intelligence upgrades to Siri. Using a slick black design and cinematic visuals reminiscent of Apple's marketing, the ad takes aim at the company's stalled Apple Intelligence rollout. "If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon' -- or you could just change your phone," the ad's narrator says. The ad ends with the line "Ask more of your phone" and a reveal of the Pixel 10's launch date: Aug. 20. The video is set to "The Next Episode" by Dr Dre and Snoop Dogg, adding an unmistakable layer of swagger to the message. Apple's Siri Upgrade Still In Limbo Apple introduced its AI-powered Siri overhaul at its 2024 Worldwide Developers Conference, promising a "more personalized" experience. While some features arrived with iOS 18 last September, the flagship Siri revamp remains unreleased. In March 2025, Apple spokesperson Jacqueline Roy confirmed the delay, telling Daring Fireball, "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year." Apple CEO Tim Cook addressed the issue on its latest earnings call, saying, "We're making good progress on a more personalized Siri, and we do expect to release the features next year." Smartphone Wars Escalate As Pixel 10 Enters The Ring Google's ad drops as competition in the smartphone market intensifies. According to Statcounter, Apple leads global market share at 27.48%, followed by Samsung Electronics Co. SSNLF at 21.59%. Google's Pixel line continues to gain ground, especially among Android users looking for AI-first devices. Both companies reported strong earnings in their latest quarters. Google parent Alphabet posted second-quarter revenue of $96.43 billion, while Apple brought in $94 billion, in the fiscal third-quarter of revenue beating Wall Street estimates. According to Benzinga's Edge Stock Rankings, GOOGL continues to show strong upward momentum across short, medium and long-term timeframes. More detailed performance data is available here. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo courtesy: JHVEPhoto / Shutterstock.com AAPLApple Inc $203.920.28% Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full Score Edge Rankings Momentum 28.05 Growth 28.47 Quality 73.51 Value 9.82 Price Trend Short Medium Long Overview GOOGAlphabet Inc $195.55-0.10% GOOGLAlphabet Inc $194.70-0.17% SSNLFSamsung Electronics Co Ltd $42.48-% Market News and Data brought to you by Benzinga APIs
[13]
Google Pixel 10 ad trolls Apple's delayed Siri AI upgrade
Google has taken a bold shot at Apple in its latest teaser of the upcoming Pixel 10. More than a year after Apple announced major AI upgrades for Siri, those features are still missing. And Google is using that delay to its advantage. The new Pixel 10 Pro teaser, posted on YouTube, opens with a dramatic silhouette of the phone before finally revealing its full design. The ad skips technical details and focuses on making a point. One line in particular grabs attention: "If you buy a new phone because of a feature that's coming soon, but it's been a full year, you could change your definition of soon or you could just change your phone." It's a direct dig at Apple's delayed Siri upgrade, which was expected to arrive with the iPhone 16. However, more than a year later, those features are still nowhere to be seen. According to reports, Apple is now internally aiming for a spring 2026 release for the upgraded Siri. Google ends the ad by showing the Pixel 10 and confirming its launch date as August 20, 2025. The device is shown in a metallic grey colour. Also read: Samsung Galaxy A55 5G price drops by Rs 15,000 during Amazon Great Freedom Festival 2025 The Google Pixel 10 is expected to sport a 6.3-inch FHD+ OLED display with a 120Hz refresh rate. Under the hood, this phone will likely be powered by the Tensor G5 processor. Furthermore, it could be backed by a 4970mAh battery with 29W fast charging support. Also read: Samsung Galaxy Z Fold 6 price drops by Rs 40,000 during Amazon Great Freedom Festival 2025 For photography, the Pixel 10 is rumoured to house a 50MP Samsung GN8 primary camera, along with a 13MP ultra-wide and 10MP telephoto lens. On the front, the phone could feature a 42MP camera for selfies and video calls.
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Google takes a jab at Apple's delayed AI features in a new Pixel 10 ad, highlighting the ongoing competition in AI-powered smartphone assistants.
In a bold marketing move, Google has released a new advertisement for its upcoming Pixel 10 smartphone that takes a direct swipe at Apple's delayed AI features. The 30-second spot, which appeared on YouTube and X (formerly Twitter), cleverly mocks Apple's unfulfilled promise of an AI-powered Siri upgrade for the iPhone 16 1.
Source: TechSpot
The narrator in the ad suggests that if you bought "a new phone because of a feature that's coming soon, but it's been coming soon for a full year," you could either "change your definition of 'soon'" or simply "change your phone" 2. This not-so-subtle jab refers to Apple's announcement last year of a more personalized version of Siri powered by Apple Intelligence, which has yet to materialize.
Apple's delay in delivering the promised AI improvements has been a source of controversy. The company was forced to remove an iPhone 16 commercial featuring actress Bella Ramsey demonstrating the upgraded Siri's capabilities after confirming in March that the feature would not arrive until 2026 3. This delay has even resulted in a false advertising lawsuit against Apple.
Recent reports shed light on the reasons behind Apple's AI setbacks. Craig Federighi, Apple's SVP of software, attributed the delay to issues with using a hybrid architecture for Siri. The company is now reportedly working on a new version of Siri with an updated architecture 1.
Source: Economic Times
Google's ad positions the Pixel 10 as an alternative with existing AI capabilities. The company has been integrating AI features into its smartphones, including the AI agent powered by Google Gemini in its latest foldables. This "context-aware" AI can understand and take action with users' content in various apps 2.
The ad highlights the intense competition in AI-powered smartphone assistants. While Google and Samsung have made significant strides in implementing AI features, Apple appears to be lagging. However, Apple CEO Tim Cook has emphasized the importance of AI, stating that the AI revolution is "as big or bigger" than the internet, smartphones, cloud computing, and apps 2.
Source: Benzinga
Google's Pixel 10 is set to launch on August 20th, as teased in the ad 4. Meanwhile, Apple continues to work on its AI initiatives, with reports suggesting the company is developing an AI-powered search engine to rival ChatGPT and Google Gemini 2.
As the AI race in smartphones intensifies, consumers are left to decide whether to wait for Apple's promised upgrades or explore alternatives like Google's Pixel series that already offer advanced AI capabilities.
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