Google Trends Gets Gemini AI to Automatically Identify and Compare Search Keywords

Google's Trends Explore page gets new Gemini capabilities

Google announced Wednesday the launch of a revamped Trends Explore page, now featuring Gemini-powered capabilities that automatically identify and compare trends related to your searches. The update is rolling out on desktop starting today. The Trends Explore page has long served as a valuable tool for content creators, journalists, and researchers, making it easy to analyze search interest for any topic over time, across regions, and by category. The new Gemini experience streamlines much of the manual work involved in exploring trending topics, reducing research time, and surfacing connections that users might otherwise overlook. The redesigned Explore page now features a side panel that automatically identifies and compares relevant trends in your area of interest. Users will also see a list of suggested Gemini prompts to help with deeper exploration. The page features a refreshed design, with dedicated icons and colors for each search term, making it easier to match them to their corresponding lines on the graph. Additionally, Google increased the number of terms users can compare and doubled the number of rising queries displayed on each timeline. A Google blog post uses trending dog breeds as an example to illustrate the new capabilities. The AI automatically populates the graph with up to eight search terms, such as "golden retriever" or "beagle." It also suggests related topics like "hypoallergenic dog breeds" or "large dog breeds" for further exploration. Users can hover over a term to edit it or use filters for country, time, and property to customize the Trends timeline. This update is part of Google's ongoing effort to embed Gemini into its core offerings. The company has already added AI capabilities to Search, Gmail, Maps, and Docs.

Google integrates Gemini AI into redesigned Trends Explore page

Google announced on Wednesday the launch of a revamped Trends Explore page powered by Gemini AI, rolling out on desktop to automatically identify and compare search trends for content creators, journalists, and researchers. The Trends Explore page has served as a tool for analyzing search interest in specific topics over designated time periods, across various regions, and within different categories. Content creators use it to track audience engagement patterns, journalists apply it to monitor emerging stories, and researchers employ it to study public behavior shifts through data visualizations. Gemini integration streamlines manual processes previously required for trend exploration. It cuts down the time needed for research tasks by automating comparisons. The AI uncovers links between data points that manual reviews might miss, such as subtle correlations in search volume spikes. The redesigned interface includes a side panel that detects and displays relevant trends tied to the user's selected interest area. This panel presents comparisons without user input. Accompanying the panel, a list of suggested Gemini prompts appears, each designed to guide users toward more detailed investigations of the data. Visual updates feature dedicated icons and distinct colors assigned to each search term. These elements simplify identification of which term corresponds to specific lines on the interest graph. Google expanded the capacity for simultaneous term comparisons and increased the count of rising queries shown on each timeline, allowing broader data overviews. A Google blog post demonstrates these functions through trending dog breeds. Gemini populates the graph with up to eight search terms, including "golden retriever" and "beagle." It proposes related topics such as "hypoallergenic dog breeds" and "large dog breeds" to extend the analysis scope. Interaction options let users hover over any term for editing capabilities. Filters for country, time range, and property type enable customization of the Trends timeline to fit precise analytical needs. This rollout forms part of Google's initiative to incorporate Gemini into primary products. Prior additions include AI features in Search for refined results, Gmail for email composition assistance, Maps for enhanced navigation, and Docs for collaborative editing support.

Google Trends Adds Gemini to Suggest and Compare Keywords Instantly

Users can make natural-language queries to generate keywords Google Trends is the company's latest product to get an artificial intelligence (AI) makeover. The search topic exploration and comparison site has been a mainstay since 2006, and is used by researchers, journalists, and content creators worldwide to check and understand what people are searching for on Google. It now has a new Gemini side panel that makes it easy to not only find relevant keywords but also understand the related keywords they should add to the chart to get a better understanding of the full picture. Google Trends Gets an AI Makeover In a blog post, the Mountain View-based tech giant announced and detailed the new capability in Google Trends on Wednesday. The platform has now been integrated with the company's in-house AI chatbot, Gemini, which will be available on the right side of the website. The side panel comes with a text box where users can type their queries, and it can instantly generate up to eight relevant search topics. The feature is currently available to all users globally on the desktop website. Before this update, searching trends on the website required prior expertise in a subject area or the ability to dig out relevant keywords. Google Trends made the process of learning what people are searching for easy, but it still required work to figure out the related keywords that provide a full picture. For instance, if you saw a company's name trending on X (formerly Twitter), you might want to see if it is also being looked up on Google Search. Trends will help you find the search volume and commonly searched queries, but it does not tell you anything apart from that. At this point, you will have to spend time understanding why the company is trending, if its rival is trending, or if the entire sector is being searched for. With Gemini, users can now skip the research step, even if they are looking for trends in an area outside of their expertise. Users can simply type their query in plain words, and Gemini will understand the context and generate up to eight different keywords. These topics will be colour-coded and automatically displayed on the timeline so that the user can make sense of the data. Additionally, Google has also increased the number of terms users can compare, and it has doubled the number of rising queries it shows on each timeline.