Grammarly Acquires Superhuman: A Strategic Move Towards AI-Powered Productivity

Reviewed byNidhi Govil

15 Sources

Grammarly, the popular writing assistant, has acquired email efficiency tool Superhuman in a bid to expand its AI-powered productivity suite and diversify its business offerings.

Grammarly's Strategic Acquisition of Superhuman

Grammarly, the popular writing assistance platform, has announced its acquisition of Superhuman, an AI-powered email efficiency tool. This strategic move marks a significant step in Grammarly's evolution from a grammar correction app to a comprehensive AI productivity platform 1.

The Deal and Its Implications

Source: DIGITAL TERMINAL

Source: DIGITAL TERMINAL

While the financial terms of the acquisition remain undisclosed, the deal brings together two prominent players in the AI-powered productivity space. Superhuman, last valued at $825 million in 2021, boasts an annual revenue of about $35 million and has raised over $110 million in funding from notable investors such as IVP and Andreessen Horowitz 5.

Grammarly, with over 40 million daily users and annual revenue exceeding $700 million, sees this acquisition as a crucial step in its expansion beyond grammar correction. The company is reportedly working on a name change to reflect its broader ambitions in the AI productivity sector 5.

Synergies and Future Plans

The merger aims to leverage the strengths of both companies. Grammarly's AI-powered writing assistance, which already helps revise over 50 million emails per week across more than 20 email providers, will be combined with Superhuman's email efficiency tools 4.

Shishir Malhotra, CEO of Grammarly, emphasized the significance of email in professional communication: "Email isn't just another app; it's where professionals spend significant portions of their day, and it's the perfect staging ground for orchestrating multiple AI agents simultaneously" 1.

AI-Powered Productivity Suite

Source: SiliconANGLE

Source: SiliconANGLE

Grammarly's vision extends beyond email management. The company aims to create a productivity platform for apps and agents, enabling scenarios where users can work with multiple AI agents simultaneously. These could include communication, sales, support, and marketing agents collaborating on tasks such as writing customer memos 4.

Competition and Market Positioning

This acquisition positions Grammarly to compete with tech giants like Google and Microsoft, which have launched their own AI tools (Google Gemini and Microsoft Copilot) operating across various software products 3.

Jon Reed, a CNET senior editor covering AI, commented: "My sense is that Grammarly is trying to position itself as the company that sells the next layer on top of workplace software for companies" 3.

Leadership and Integration

Source: Economic Times

Source: Economic Times

As part of the deal, Superhuman's CEO Rahul Vohra and over 100 employees will join Grammarly. Vohra expressed enthusiasm about the merger, stating, "By joining forces with Grammarly, we will invest even more in the core Superhuman experience, as well as create a new way of working where AI agents collaborate across the communication tools that we all use every day" 1.

This acquisition follows Grammarly's purchase of productivity startup Coda in 2024, further solidifying its commitment to expanding its AI-powered productivity offerings 4.

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