Grammarly Acquires Superhuman: A Strategic Move Towards AI-Powered Productivity

Reviewed byNidhi Govil

14 Sources

Grammarly, the popular writing assistant, has acquired Superhuman, an AI-powered email client, in a strategic move to expand its AI productivity suite and diversify its business beyond grammar correction.

Grammarly's Strategic Acquisition of Superhuman

Grammarly, the popular writing assistant company, has announced its acquisition of Superhuman, an AI-powered email client, in a strategic move to expand its artificial intelligence (AI) capabilities and diversify its business beyond grammar correction 1. While the financial terms of the deal were not disclosed, the acquisition marks a significant step in Grammarly's evolution towards becoming an AI-powered productivity platform 4.

The Vision for an AI Productivity Suite

Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

Grammarly's CEO, Shishir Malhotra, emphasized the company's ambition to create a future where multiple AI agents collaborate across various communication tools 1. The acquisition of Superhuman aligns with this vision, as email remains a primary use case for Grammarly's customers and a fundamental part of any productivity suite 3.

Superhuman's Integration and Future Plans

Rahul Vohra, CEO of Superhuman, along with the company's employees, will be joining Grammarly as part of the deal 5. The Superhuman product, team, and brand will continue to operate, with plans to invest more heavily in AI and expand into calendars, tasks, and collaboration tools 5.

Grammarly's Expansion and Market Position

Source: Inc. Magazine

Source: Inc. Magazine

This acquisition follows Grammarly's recent $1 billion funding from General Catalyst and its purchase of productivity startup Coda in 2024 3 5. With over 40 million daily users and an annual revenue exceeding $700 million, Grammarly is positioning itself to compete with tech giants like Google and Microsoft in the AI productivity space 5.

The Future of AI-Powered Email

Source: SiliconANGLE

Source: SiliconANGLE

The integration of Grammarly's AI capabilities with Superhuman's email efficiency tools promises significant improvements in email productivity. Superhuman claims its users send and respond to 72% more emails per hour, with a fivefold increase in AI-composed emails over the past year 5. This acquisition positions Grammarly to offer enhanced AI-driven email solutions to its extensive user base.

Challenges and Competition

As Grammarly expands its offerings, it enters a crowded space of AI productivity tools, competing with established tech giants and a wave of startups 5. The company's success will depend on its ability to deliver on its vision of multi-agent assistance and create a seamless, integrated productivity experience for users across various communication platforms.

Implications for Users

For Grammarly and Superhuman users, this acquisition promises a more comprehensive AI-powered productivity suite. The integration of Grammarly's writing assistance with Superhuman's email efficiency tools could lead to significant time savings and improved communication for professionals who spend a substantial portion of their day managing emails 3.

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