Grammarly Rebrands as Superhuman, Launches AI-Powered Productivity Suite

Reviewed byNidhi Govil

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Writing assistant company Grammarly has rebranded itself as Superhuman, expanding beyond grammar checking to become a comprehensive AI productivity platform. The rebrand includes the launch of Superhuman Go, an AI assistant that works across multiple applications to help users manage tasks and workflows.

Strategic Rebrand Signals AI-First Transformation

Grammarly, the popular writing assistance platform founded in 2009, announced Wednesday its comprehensive rebrand to Superhuman, marking a significant strategic pivot toward becoming a full-scale AI productivity platform

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. The transformation extends beyond a simple name change, representing what CEO Shishir Mehrotra describes as "a fundamental shift in how we think about AI at work"

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Source: engadget

Source: engadget

The rebrand consolidates Grammarly's existing writing tools with recently acquired companies Coda and Superhuman Mail into a unified productivity suite

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. Luke Behnke, vice president of product for enterprise clients, explained that while the original Grammarly name served the company well since its founding, "we have bigger ambitions than grammar, and the name really wasn't suiting us anymore"

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Superhuman Go: The AI Assistant Revolution

Central to the rebrand is the launch of Superhuman Go, an AI assistant designed to operate seamlessly across multiple applications and workflows

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. Unlike traditional AI tools that require users to adapt their workflows, Superhuman Go is engineered to learn how users work and meet them where they are, according to Chief Product Officer Noam Lovinsky

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Source: Lifehacker

Source: Lifehacker

The assistant connects to over 100 applications, including Google Workspace, Microsoft Outlook, Jira, and Confluence, using specialized AI modules called "agents" trained for specific tasks like summarizing or retrieving data

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. For example, when composing an email, Go can automatically retrieve relevant account details from a CRM system, summarize previous meeting notes, or even file bug reports for engineering teams

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Comprehensive Platform Integration

The Superhuman suite now encompasses four main components: Grammarly's writing features, Coda's collaborative workspace, Superhuman Mail's inbox management tools, and the new Superhuman Go assistant

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. This integration creates what the company positions as a more unified experience across writing, communication, and project management functions.

Source: CNET

Source: CNET

The platform introduces an Agent Store featuring built-in and partner-developed AI agents from companies including Common Room, Fireflies, Latimer, Parallel, Radical Candor, Quizlet, and Speechify

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. The company plans to expand this ecosystem through an Agents SDK currently in closed developer beta, allowing third parties to build custom connected agents

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Market Context and Competitive Landscape

The rebrand occurs amid intensifying competition in the AI productivity space, with tech giants like OpenAI, Google, and Microsoft launching their own AI-powered workplace tools

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. Google's NotebookLM transforms documents into summaries and learning guides, while OpenAI and Google offer generative AI solutions for creating presentations and slide decks

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Despite this competitive pressure, Superhuman maintains its user base of more than 40 million people, though the company did lay off 230 employees last year as it navigated market challenges

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. The rebrand represents an attempt to differentiate through what Behnke describes as an "air traffic control system" that coordinates multiple AI agents rather than forcing users to manage individual tools separately

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