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On Thu, 13 Feb, 4:12 PM UTC
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Gupshup's Agentic AI To Boost Conversational Engagement
The company started its journey to build customised AI agents a year back when it ventured into building conversational cloud infrastructure, which supports the foundation of agentic AI Conversational AI platform Gupshup has launched its artificial intelligence (AI) agent library of 15 pre-built and customisable AI agents. The AI agents are designed to accelerate the growth of its clients by boosting their topline, enhancing the customer experience and ensuring operational efficiency, the company said in a statement. These agents are customised to support conversational engagement in B2C businesses across departments such as marketing, sales, and customer support. "Conversational AI agents are fundamentally transforming how businesses connect with their customers. These AI agents are optimised to have substantial business impact, enable rapid deployment, and deliver high ROI," the statement quoted founder and chief executive Beerud Sheth as saying. The company started its journey to build customised AI agents a year back when it ventured into building conversational cloud infrastructure, which supports the foundation of agentic AI. Founded in 2004, Gupshup provides AI-powered chatbots which support businesses with conversational engagement with their customers. The chatbots can be integrated to various communication channels such as WhatsApp, SMS, Web, and Mobile. Their services cater to various companies operating in sectors such as BFSI, ecommerce, retail and consumer, hospitality and travel and more. It includes Netflix, Paytm, Meta and others as their clients.
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Gupshup Introduces AI Agent Library for Business Applications
he library includes industry-specific solutions for retail, e-commerce, fintech, travel, real estate, and consumer goods. Cupertino-based conversational AI startup Gupshup, founded by Beerud Sheth in 2004, unveiled its new AI Agent Library in Bengaluru. The library features 15 pre-built and customisable AI agents designed to streamline AI-powered enterprise interactions. These industry-specific AI agents aim to improve customer engagement, operational efficiency, and business processes, reducing the implementation time for organisations. The AI agents are designed for B2C engagement in marketing, sales, and customer support. They utilise LLMs for automated conversations, integrate with backend systems, and operate across multiple communication channels, including WhatsApp, SMS, RCS, voice, web, and mobile. "Conversational AI agents are reshaping how businesses interact with their customers. They are optimised for business applications, allowing quick deployment and measurable impact," Sheth said. Built on Gupshup Conversation Cloud, the AI agents extend beyond traditional chatbot capabilities by handling both inbound queries and outbound interactions, such as notifications, reminders, and alerts. They also integrate with backend tools like CRMs, ticketing systems, and product catalogues for seamless data management. Businesses can tailor these AI agents by integrating them with data platforms to maintain conversation history and brand voice. Security measures and built-in safeguards ensure reliability and prevent AI drift. Analytics provide insights into customer interactions, helping organisations refine AI capabilities over time. The AI Agent Library includes industry-specific solutions for retail, e-commerce, fintech, travel, real estate, and consumer goods. Unlike traditional virtual assistants that require extensive development, Gupshup's AI agents can be deployed with simple configuration prompts. Companies across various industries are already leveraging Gupshup's AI agents. In Saudi Arabia, Petromin's PETROMINit! AI agent provides automotive support via WhatsApp, whereas Brazilian fashion retailer Reserva employs AI for product discovery, and an Indian spices brand uses an AI-powered recipe agent for personalised recommendations.
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Gupshup, a conversational AI platform, introduces a library of 15 pre-built and customizable AI agents designed to enhance customer engagement and operational efficiency for B2C businesses across various industries.
Gupshup, a Cupertino-based conversational AI startup founded by Beerud Sheth in 2004, has launched an innovative AI Agent Library featuring 15 pre-built and customizable AI agents. This new offering, unveiled in Bengaluru, is designed to revolutionize how businesses interact with their customers, promising improved engagement, operational efficiency, and streamlined business processes 12.
The AI agents are specifically tailored for B2C engagement across marketing, sales, and customer support departments. Leveraging Large Language Models (LLMs), these agents facilitate automated conversations and seamlessly integrate with backend systems. They operate across multiple communication channels, including WhatsApp, SMS, RCS, voice, web, and mobile platforms 2.
Beerud Sheth, founder and CEO of Gupshup, emphasized the transformative potential of these AI agents, stating, "Conversational AI agents are fundamentally transforming how businesses connect with their customers. These AI agents are optimized to have substantial business impact, enable rapid deployment, and deliver high ROI" 1.
Built on Gupshup's Conversation Cloud infrastructure, these AI agents surpass traditional chatbot functionalities. They can handle both inbound queries and outbound interactions such as notifications, reminders, and alerts. The agents also integrate with backend tools like CRMs, ticketing systems, and product catalogs, ensuring seamless data management 2.
Businesses can customize these AI agents by integrating them with data platforms to maintain conversation history and brand voice. To ensure reliability and prevent AI drift, the system incorporates security measures and built-in safeguards 2.
The AI Agent Library includes solutions tailored for various industries, including retail, e-commerce, fintech, travel, real estate, and consumer goods. Unlike traditional virtual assistants that require extensive development, Gupshup's AI agents can be deployed with simple configuration prompts, significantly reducing implementation time for organizations 2.
Several companies across different industries are already leveraging Gupshup's AI agents:
The AI Agent Library also offers analytics capabilities, providing insights into customer interactions. These insights help organizations refine their AI capabilities over time, ensuring continuous improvement in customer engagement and operational efficiency 2.
As businesses increasingly seek innovative ways to enhance customer interactions and streamline operations, Gupshup's AI Agent Library represents a significant step forward in the application of conversational AI technology across various industries.
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