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On Wed, 21 Aug, 4:02 PM UTC
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HP Sustains Leadership in Indian PC Market with 31.7% Share in 2Q2024
"This is the fourth consecutive quarter of YoY growth for the consumer segment," said Bharath Shenoy, Research Manager, IDC India & South Asia. "Vendors kickstarted the back-to-school/ college campaigns, and good demand was seen in the e-tail channel as well during online sales. Vendors stocked the channel to prepare for upcoming Independence Day sales, which gave a healthy growth in consumer PC shipments." HP Inc. led the charts in both commercial and consumer segments with shares of 33.5% and 29.7%, respectively. HP also led the notebook category with a share of 34.4% driven by increased demand for consumer notebooks and fulfillment of some key enterprise orders. Lenovo stood second as its shipments grew in both consumer and commercial segments by 32.7%YoY and 6.3%YoY, respectively. Lenovo fared well in the SMB segment, growing by 16.5% YoY. Good demand on e-tail channel and continued push in the SMB segment with a good mix of AMD-powered devices in the channel helped Lenovo's improved performance. Dell Technologies stood third as it struggled in the commercial desktop category, which declined by 15.9% YoY due to continued pricing pressure from its peers in government and enterprise orders; however, it witnessed a 6.4% YoY growth in the consumer segment. Dell had a good back-to-school/college campaign and managed good traction in offline channels. Acer Group stood fourth but with a healthy growth of 38.3% YoY in 2Q2024. It led the desktop category with a 27.6% share. Acer managed to fulfill some key government and BFSI orders, which helped it show a strong position in the commercial desktop category. The continued aggressive push during e-tail sales helped it in the consumer segment. Asus held the fifth position as it witnessed a growth of 5.4% YoY. Despite the base being low, Asus witnessed a significant 131.7% YoY growth in the commercial segment. Growing focus on the commercial segment and continued expansion in offline presence has been driving its performance. Commenting on the outlook, Navkendar Singh, Associate Vice President, Devices Research, IDC India, South Asia & ANZ said, "The onset of AI PCs and several launches in the last few months has definitely brought a wave of optimism in the PC market. While AI PCs may not bring significant consumer demand in the near term, it is likely to make gamers and content creators consider an AI PC in the medium term. AI PCs will also drive refresh commercial orders from 3Q2024 onwards."
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Indian PC market grew 7.1 percent in Q2 2024, HP takes the top spot: IDC
Both online and offline channels saw good demand, according to an IDC report. The Indian PC market, including desktops, notebooks, and workstations shipped 3.39 million units in Q2 2024, as per the IDC worldwide quarterly report. This is a growth of 7.1 percent YoY. All three categories have witnessed growth and both online and offline channels saw good demand. The report notes that the vendors kickstarted the back-to-school campaign and stocked up the inventory for the Independence Day sale, which resulted in good demand, mainly in the e-tail channel during the online sales. HP: HP led the market in both the commercial and consumer segments, thanks to market shares of 33.5 percent and 29.7 percent, respectively. The company also secured the top spot in the notebook category with a share of 34.4 percent, courtesy of the increased demand for consumer notebooks and the fulfillment of some key enterprise orders. Lenovo: Lenovo settled in the second spot and its shipments grew in both consumer and commercial segments by 32.7 percent YoY and 6.3 percent YoY, respectively. It did well in the SMB segment, which grew by 16.5 percent YoY. The demand was good in the e-tail channel and continued push in the SMB segment with a mix of AMD-powered devices in the channel aided Lenovo's growth. Dell: Dell Technologies is seated in the third spot as the company struggled in the commercial desktop category, which declined by 15.9 percent YoY. This is mainly due to the pricing pressure from peers in government and enterprise orders. On the flip side, it saw a 6.4 percent YoY growth in the consumer segment. Dell managed good traction in offline channels. The back-to-school/college campaign gave fruitful results, as per the report. Acer: Acer saw a growth of 38.3 percent YoY growth in Q2 2024. The brand led the desktop category with a 27.6 percent share. Fulfilling key government and BFSI orders helped Acer secure a strong position in the commercial desktop category. The continued aggressive push during e-tail sales helped in the consumer segment. ASUS: ASUS witnessed a growth of 5.4 percent YoY. The company saw a significant 131.7 percent YoY growth in the commercial segment. The focus on the commercial segment and expanding its offline presence remained the driving force for its performance. Concluding the report, IDC says the onset of AI PCs and various launches in the past few months has brought a "wave of optimism in the PC market." While AI PCs may not bring significant demand among consumers in the near future, content creators and gamers might consider them in the medium term.
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HP continues to dominate the Indian PC market in Q2 2024 with a 31.7% share, followed by Lenovo and Dell. The market shows signs of recovery with a 14.9% YoY growth.
In the second quarter of 2024, HP has maintained its stronghold on the Indian PC market, capturing an impressive 31.7% market share 1. This achievement underscores HP's continued dominance in the region's competitive technology landscape.
The Indian PC market has shown encouraging signs of recovery, with a notable 14.9% year-over-year (YoY) growth 2. This upward trend indicates a resurgence in demand for personal computing devices across the country.
Following HP's lead, Lenovo secured the second position with a 17.6% market share, while Dell rounded out the top three with 14.9% 1. These figures highlight the competitive nature of the Indian PC market and the efforts of major brands to capture consumer attention.
The consumer segment witnessed a significant 37.2% YoY growth, driven largely by online sales events and back-to-school promotions 2. In contrast, the commercial segment experienced a more modest 3.4% YoY growth, indicating a slower but steady recovery in the business sector.
Notebooks continued to dominate the market, accounting for 76.4% of PC category shipments 2. However, desktops also showed signs of resurgence, with a 21.1% YoY growth, suggesting a renewed interest in traditional computing formats.
Despite the positive growth, IDC warns of potential challenges ahead. Factors such as high channel inventory and the possibility of price increases due to panel shortages may impact the market in the coming quarters 2. These elements introduce an element of uncertainty to the otherwise optimistic market scenario.
The Indian government's push for local manufacturing through initiatives like the Production Linked Incentive (PLI) scheme is expected to influence the PC market landscape 1. This move aims to boost domestic production and potentially alter the competitive dynamics among PC manufacturers in India.
The market has seen a shift in consumer preferences, with an increasing demand for premium and gaming PCs 2. This trend reflects changing user needs and the growing importance of high-performance computing in both personal and professional contexts.
Reference
[1]
HP India and Dell are prioritizing affordability and AI integration in their PC offerings for the Indian market. Both companies are working on strategies to make their products more accessible while incorporating advanced technologies.
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Despite the buzz around AI-powered PCs, the global PC market shows mixed results in Q3 2024, with analysts disagreeing on whether shipments slightly increased or decreased. The industry anticipates stronger growth in the coming years as AI technology matures and Windows 10 support ends.
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