Hyundai's humanoid robot plans spark fierce labor union resistance over mass job losses

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Hyundai Motor Group's announcement to deploy Boston Dynamics' Atlas humanoid robots at its factories by 2028 has triggered fierce opposition from its labor union. The union warns that the planned deployment of 30,000 robots annually could bring a massive employment shock, while Hyundai argues the robots will handle dangerous tasks and boost efficiency.

Hyundai Announces Ambitious Humanoid Robot Deployment Plans

Hyundai Motor Group unveiled its vision for Physical AI at CES 2026, showcasing Boston Dynamics' Atlas humanoid robots as a central component of its manufacturing future

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. The company plans to build a factory capable of producing 30,000 robots annually by 2028 and begin deploying humanoid robots at Hyundai Motor Group Metaplant America (HMGMA) in Georgia that same year

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. The carmaker intends to roll out these robots across all global production sites, starting with simple tasks like parts sequencing before moving to complex, heavy-duty operations across assembly lines by 2030

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Source: Korea Times

Source: Korea Times

Boston Dynamics says Atlas can learn most tasks within a day and autonomously handle diverse high-intensity labor, including lifting objects weighing up to 50 kilograms over 2 meters

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. Following the announcement, Hyundai's share price reached a record high, and the company became South Korea's third-most valuable firm by market capitalization on investors' growing optimism for its robotics vision

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Labor Union Issues Strong Warning Against Humanoid Robot Deployment

The Hyundai Motor branch of the Korean Metal Workers' Union has responded with fierce opposition to the humanoid robot deployment plans. "Under no circumstances will workers welcome the plan, as the robot deployment will bring a huge employment shock," the union stated

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. The union warned that not a single robot can be deployed at worksites without an agreement between the union and management

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The union has accused Hyundai of attempting to reduce the workforce through automation to boost efficiency and maximize profits at the cost of human jobs

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. "This is a good excuse for capitalists who seek to maximize profits from a long-term viewpoint," the union declared

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. The collective bargaining agreement exists to ensure that the labor union is consulted when changes occur in employment and work environments

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Economic Reality Behind the Debate Over Human Labor

The financial calculations driving this conflict are stark. The annual maintenance cost for a humanoid robot like Atlas is estimated to reach approximately $9,500, far lower than typical labor costs

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. Robots don't require sick days, vacation time, rest, or lunch and bathroom breaks, making them attractive from a cost reduction perspective

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Regarding concerns about mass job losses, Hyundai has maintained that robots will focus primarily on repetitive and dangerous tasks avoided by humans, easing the physical burden on workers and improving overall production efficiency

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Source: TechSpot

Source: TechSpot

However, the union views this as insufficient reassurance against the threat of job displacement.

South Korea Leads Global Robot Adoption in Manufacturing Facilities

The controversy emerges against a backdrop where South Korea already leads the world in robot adoption. According to 2024 data from the International Federation of Robotics, South Korea had the highest robot density globally at 1,012 robots per 10,000 employees, followed by Singapore at 770, China at 470, Germany at 429, and Japan at 419, with the global average being just 162

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Source: Hankyoreh

Source: Hankyoreh

The deployment of automation has been rising not only in automotive but also in sectors known for high-intensity operations like shipbuilding and steel manufacturing. Hanwha Ocean plans to progressively double the automation rate at its shipyards, aiming for 100% automation in welding by 2030

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. Posco Group has been deploying Boston Dynamics' quadruped Spot robots since 2023 for maintenance in areas difficult for humans to access

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Growing Worker Anxiety About Automation and AI on Human Labor

An October 2025 survey of 1,000 working Koreans conducted by Gabjil 119 revealed that nearly half of workers (48.2%) feared being replaced by AI

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. Eight out of ten respondents (77.9%) estimated that the spread of AI would exacerbate labor market inequality and workforce inequality, pointing to growing concerns that Physical AI could soon replace human labor.

Lee Byoung-hoon, a professor emeritus of sociology at Chung-Ang University and expert on labor relations, commented that "the deployment of humanoid robots such as Atlas in factories will cause tensions to run high between companies and labor unions. But this is also an opportunity to set the example for an exemplary negotiation"

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. He emphasized that the company and labor union must communicate and negotiate to find outcomes that will be least detrimental to jobs and labor conditions.

Broader Implications for the Manufacturing Sector

The union also criticized Hyundai's plan to expand production capacity at HMGMA from below 100,000 vehicles to more than 500,000 by 2028, viewing it as an obvious intention to relocate domestic car production to overseas factories

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. A shipbuilding industry official noted that backlash from labor unions is prompting businesses to tread with caution while closely monitoring the discourse surrounding Hyundai Motor Group and its utilization of Atlas

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This situation mirrors similar concerns in other industries. In October, reports emerged that Amazon aims to replace 600,000 of its US warehouse workers with robots, with its robotics team hoping to automate 75% of all operations by 2027

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. The outcome of Hyundai's negotiations with its labor union could set a precedent for how companies worldwide navigate the tension between technological advancement and worker protection in an era of accelerating automation.

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