Hyundai Unveils 'Pleos': A New Era of AI-Driven Software-Defined Vehicles

Hyundai Goes All In On Connected Cars With New 'Pleos' Software

A next-generation infotainment system is also in the pipeline. New Hyundai vehicles like the 2025 Ioniq 5 have already switched to a new infotainment system that's snappier and offers more features than before. But that was just the beginning, because Hyundai has big plans on the software side for its vehicles in the near future. So big, in fact, that the Hyundai Motor Group has decided to launch a whole new brand called "Pleos" that will be tasked with developing a bunch of new things, including a proprietary vehicle operating system and a next-generation infotainment system for passenger vehicles. The move comes as the Korean automaker looks to transition from a traditional car manufacturer into a mobility technology company. The announcement was accompanied by plenty of buzzwords, including "SDV," "app ecosystems" and "cloud." That doesn't mean much for the average consumer, but among all the tech talk, there are some cool things that we can expect from future Hyundai, Kia and Genesis models thanks to the new Pleos subdivision. When it comes to passenger cars, Pleos will be responsible for developing a new infotainment system called Pleos Connect. Based on the Android Automotive Operating System (AAOS), it will likely succeed the current ccNC system that's found in the Hyundai Ioniq 9. Hyundai said the new interface will be similar to a smartphone but with some added features like split-view and multi-window functions. Inevitably, artificial intelligence will also be present in the form of "Gleo AI," a voice recognition system that allows the driver to control multiple functions of the car. Apps will also be supported, meaning owners could use some of their favorite smartphone apps directly in the car. That's far from revolutionary, as other cars with AAOS like the Polestar 2 can already do this, but it's an upgrade from what's currently available from Hyundai. Think Google Maps routing with dynamic EV charging stops planning. The company said the new Pleos Connect infotainment system will debut in the second quarter of next year, with 20 million cars expected to have it installed by 2030. Pleos will also spearhead Hyundai's bespoke vehicle operating system. That's the software that makes an entire car function properly, and it's different from what you interact with when you just want to set a destination in the navigation system. Similar to Rivian's Zonal Architecture approach, Hyundai's new vehicle OS will use zone-specific controllers along with a high-performance vehicle computer (HPVC). This makes manufacturing simpler and potentially more affordable. One of the reasons behind Pleos developing a vehicle OS from the ground up is to easily integrate fleet management bits into it. That "SDV" buzzword I mentioned earlier stands for Software-Defined Vehicle, and in simple terms, it means the software of the car is more important than its spec sheet. That may not be exciting for the average driver who just wants to commute to work, but it's pretty important for companies who want to keep a close eye on what their fleets are doing. With vehicle tracking software built into the cars, it's easier and cheaper for a client to keep tabs on its drivers because there's no need for extra dongles and software. Pleos will also run all the cloud infrastructure needed for the communication between the vehicles and customers' laptops. On top of all that, Hyundai said it's opening the gates for third-party mobile app developers as part of its Pleos Playground initiative. Devs will have access to vehicles, cloud, analytics, accessories, a comprehensive software development kit (SDK), design guides and sample codes to build cool apps and integrate features that nobody else has. That's a big deal, and if it works, it could be a success story for Hyundai. The development of third-party physical accessories is also much easier for Pleos-based vehicles because external hardware can simply be plugged into the vehicle without extra settings, Hyundai Motor Group said.

Hyundai's EVs are about to get smarter and more efficient with its new 'Pleos' brand

Hyundai is quickly evolving into much more than just a traditional automaker. After launching its new software brand and tech platform, "Pleos," Hyundai promises a new era of high-tech, software-defined vehicles. The advanced new software will be used for the Hyundai, Kia, and Genesis brands. The global auto industry is rapidly transforming, with buyers increasingly looking for more sustainable, more advanced options. After introducing Pleos at its developer conference in Seoul on Friday, Hyundai Motor Group outlined how its game-changing new mobility software brand and tech platform will transform the Korean auto giant into much more than just a carmaker. Stemming from the Greek word "Pleo", meaning more, and "OS," for operating system, Hyundai's new Pleos brand is all about high-tech, connective software. Hyundai has been developing software-defined vehicles (SDVs) since 2023. However, according to Chang Song, president and head of Hyundai and Kia's Advanced Vehicle Platform Divison (AVP), Pleos promises much more. "Starting with Pleos, we are transforming into a company providing software-centered mobility experience," Song said at the event. He explained that the ultimate goal is to "achieve Cloud Mobility." In other words, everything will be connected through software on the cloud and will improve over time. As an end-to-end software platform, Pleos integrates everything from the infotainment system (Pleos Connect), Vehicle Operating System (OS), and cloud infrastructure. Hyundai's new tech stack unlocks new smart functions. Think things like autonomous driving, optimized route planning, real-time data analysis, and more. The stack includes Hyundai's new electrical and electronic (E&E) architecture, an in-house vehicle operating system, and Pleos Connect, its next-gen infotainment system. Hyundai said that combined, it will "enable vehicles to serve as efficient and flexible software platforms." Powered by its E&E platform, Hyundai's new OS combines high-performance vehicle computers and zone-specific controllers. The tech enables its vehicles to improve over time with continuous updates and added functions. Hyundai's next-gen infotainment system, Pleos Connect, is an Android-based system with a "smartphone-like UI." It includes features like multi-window functions and an AI voice assistant. The first vehicle with Pleos Connect is scheduled to arrive in Q2 2026. By 2030, Hyundai Motor Group (including Kia and Genesis) plans to have more than 20 million vehicles powered by its next-gen infotainment system. By 2027, Hyundai plans to introduce Level 2+ autonomous driving. Through cameras and radars, the system can detect the vehicle's surroundings and use AI deep learning to make more complex decisions. Hyundai said, "The Group intends to evolve its vehicles into self-learning and continuously advancing learning machines." Hyundai is working with global partners, including Samsung Electronics, Google, Naver, and others, to advance the technology. Check back soon for more details.

Hyundai launches new 'Pleos' infotainment, operating system | Team-BHP

Hyundai has unveiled its new infotainment and operating system, 'Pleos' at its 'Pleos 25' developer conference in Seoul. It will be rolled out in the second quarter of 2026 and will feature in 20 million Hyundai vehicles by 2030. The new system will have a large tablet-style screen, similar to what's seen in Teslas. From the prototype, it seems that the Hyundai screen will come with buttons and knobs rather than being touch-only. The Pleos name is a compound word combining the Greek word 'Pleo', meaning 'more', and 'OS' for 'Operating System'. Pleos has been developed completely in-house. It will be an end-to-end platform that integrates High-performance chips and controllers, a vehicle operating system (vehicle OS), an infotainment system (Pleos Connect), cloud infrastructure, fleet management, and Mobility and logistics optimization solutions. It enables a large number of smart mobility functions like autonomous driving, vehicle connectivity, real-time data analysis and optimized route planning. Hyundai has also announced plans to Level 2+ (L2+) ADAS by the end of 2027. The Level 2+ system recognizes vehicle surroundings through cameras and radars and uses its AI to make complex decisions. Additionally, the company plans to expand the software-defined vehicle (SDV) ecosystem by strengthening collaborations with Google, Uber, Samsung, Naver, SOCAR and Unity. Chang Song, President and Head of Hyundai Motor and Kia's Advanced Vehicle Platform (AVP) Division, said, "In the rapidly changing automotive industry, Hyundai Motor Group has been dedicated to SDV development since 2023. Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences," Song said. "Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are connected through software on the cloud, and continuously evolve over time. Pleos serves to create a connected mobility experience expanding from a vehicle to fleets, hardware to software, and ultimately to the entire mobility infrastructure and cities."

Hyundai Unveils Pleos: A New Era of Software-Defined Mobility - Softonic

Hyundai Motor Group is transforming into a software-focused leader in mobility with its new platform, Pleos, aiming for a connected vehicle experience by 2030 Hyundai Motor Group is undergoing a significant transformation, evolving from a traditional automaker into a leader in software-defined mobility. At its recent developer conference in Seoul, the company unveiled Pleos, a revolutionary software brand and tech platform that promises to reshape the automotive landscape. This move aligns with the increasing global demand for more sustainable and advanced vehicle options. Named after the Greek word "Pleo," meaning "more," and "OS" for operating system, Pleos is poised to deliver a high-tech, connective experience across Hyundai, Kia, and Genesis brands. According to Chang Song, President of Hyundai and Kia's Advanced Vehicle Platform Division, Pleos signifies a pivotal shift towards providing a software-centered mobility experience. The ultimate ambition is to achieve "Cloud Mobility," where all vehicle functions are interconnected through cloud-based software that continuously improves over time. The Pleos platform integrates key features such as advanced autonomous driving capabilities, optimized route planning, and real-time data analytics. At its core, Pleos includes a next-generation infotainment system known as Pleos Connect, which will debut in Q2 2026. This system is designed with a user interface similar to that of smartphones, incorporating multi-window functionalities and an AI voice assistant. Looking ahead, Hyundai aims to roll out Level 2+ autonomous driving by 2027, using cutting-edge cameras and radar sensors combined with AI deep learning. The company intends to transform its vehicles into self-learning systems that continually adapt and improve. Collaborations with tech giants such as Samsung, Google, and Naver are instrumental in advancing these innovations. With plans to have over 20 million vehicles equipped with Pleos technology by 2030, Hyundai is clearly positioning itself at the forefront of the future of automotive mobility.