Infosys and Adobe Forge Strategic AI Partnership to Revolutionize Marketing

Infosys and Adobe Partner to Fast Track Marketing Transformation with AI | AIM

Infosys Aster and Adobe's marketing tools will help marketers create personalised, data-driven customer journeys. Infosys and Adobe have announced a strategic collaboration to transform the marketing life cycle of global brands using artificial intelligence (AI). The partnership aims to unify customer experiences at scale, personalise content to drive growth, and streamline workflows for improved efficiency. Infosys Aster, a suite of AI-powered marketing solutions, and Adobe's industry-leading marketing tools will combine to help marketers create personalised, data-driven customer journeys across every touchpoint. "CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalised content and unifying the brand experience," Sumit Virmani, EVP and global chief marketing officer, Infosys, said. On the other hand, Adobe's Real-Time Customer Data Platform (CDP) and GenStudio empower brands to manage content creation, segmentation, and experience delivery. Infosys Aster adds AI-powered agility to marketing, helping businesses respond to customer behaviour, market trends, and evolving business needs. The collaboration makes it easier to launch hyper-targeted personalised campaigns, leveraging Adobe's technologies to deliver real-time promotions and pricing based on customer behaviour. The integrated solution also incorporates autonomous agents that plan, execute, and optimise marketing workflows. "In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalised at scale is what will enable marketers to break through," Anil Chakravarthy, president of digital experience business at Adobe, added. Douglas Hayward, senior research director at IDC, added, "Today's CMOs need AI-enabled tools that understand consumers and business customers as individuals with context-specific needs."

Infosys And Adobe join hands to incorporate AI in marketing

Infosys and Adobe are joining forces. They aim to revolutionize marketing for global brands. This collaboration will use artificial intelligence. Infosys Aster marketing suite and Adobe will launch a joint offering. It will unify customer experience. The goal is to personalize content. This should drive growth. It will also streamline workflows for marketers. The partnership seeks to enhance customer loyalty.IT services bellwether Infosys announced a strategic collaboration with Adode to transform marketing life cycle of global brands with artificial intelligence (AI), according to a statement on Wednesday. Infosys Aster marketing suite and Adobe will launch a joint offering under the partnership for global brands and marketers to unify customer experience at scale, personalise content to drive growth and streamline workflows. The financial details of the deal were not divulged. Infosys Aster is a set of AI-amplified marketing services, solutions and platforms for enterprises. It offers AI-powered agility for marketing value chain with creative services, experience design, digital commerce, marketing technology orchestration, performance marketing and marketing operations. Adobe helps brands create personalised, data-driven campaigns across touchpoints, combining content, data, and AI to create seamless, real-time experiences intended to encourage customer loyalty and growth.