Intuit and Amazon Partner to Bring AI-Powered Financial Tools to Third-Party Sellers

Intuit ties up with Amazon to bring AI and data capabilities to third-party sellers. Here's why it matters

Interesting stat - Amazon's marketplace accounts for more than half of all goods sold by the retail behemoth. So a new partnership with Intuit to help the millions of third-party sellers involved there is a pretty big deal. From mid-2025. Intuit QuickBooks will be available on Amazon Seller Central to sellers in the US to help them to tackle the problem of dealing with their finances. Talking at the Nasdaq 51st Investor Conference this week, Intuit CEO Sasan Goodarzi explained the rationale for the tie-up: Sellers can see their sales but what they can't see is their profitability, their cash flow, inventory and then opportunities to go beyond that and market on the Amazon platform. So, the essence of the partnership is really about data and AI. We are integrating our data and AI capability so that, going forward, sellers are going to be able to see their sales, profitability, cash flow, inventory in one place. It will be deeply integrated across the platform. And then, we'll have the opportunity to actually help the sellers be able to do even a better job marketing on the Amazon platform and then eventually use the rest of our services. For us, this is a big deal because it helps sellers fuel their success. It helps Amazon, but it also helps us from a growth perspective because when you look at the overall marketplace, 70% is service-based businesses, 30% is product-based businesses. This allows us to really serve those customers - and there's no discounting, everything is at full price. It's a strong vindication of Intuit's decision to invest heavily in data and AI capabilities, said Goodarzi: When we declared data and AI being sort of the core premise of all of our investments more than five years ago was for very, very practical reasons. It starts with our TAM (Total Addressable Market). We have over $300 billion total addressable market; we have less than five percent penetration. And our TAM is mainly non-consumptions. Businesses, consumers are all doing the work themselves manually. So, the whole premise of our AI investments was to deliver 'done for you' experiences. And what we mean by 'done for you' experience is, and I'll use a business as an example, is your customer management and marketing is done for you. Your quotes-to-cash is done for you. Your book keeping taxes and accounting is done for you, with the customer always in control. So the whole premise of all of our launches has been, AI has driven automation. AI agents are doing the work for customers. And on our virtual expert platform, when AI runs out of capacity, we have AI-powered experts, live experts that will actually finish that last mile. This expert human involvement is vitally important to customers, he explained: The thing I would say is our experts sit on our virtual expert platform, so they're leveraging all of the data and AI capabilities. But we think that last mile, right now, it's not the last mile, it's the last 10 miles that the human experts are doing. But we believe over time, there's going to be a huge role still for that AI-powered human expert to go the last mile. It gives confidence to the end customer, consumer and business because the majority of our entire industry is manual dis-aggregated businesses, dis-aggregated data, where assistance is sort of proliferated everywhere. Our focus is digitized and virtualized all that. The last mile is going to be critical for human experts and we've built out all the capabilities to do that. In practice, that means: In our view, in our space - whether it's taxes, bookkeeping, accounting, marketing and the role of marketing agencies - we believe there are those that use AI and then there are those that don't use AI. Even if you use AI, we believe that last mile you're going to need a human, at least in the next 5 to 10 years...To really then be able to help you with complexity of business decisions, to be able to reason in terms of what choices that you need to make, making sure your taxes are 100% right, you're compliant, your books are done, your accounting is done right, that's where the handoff to an AI-powered expert is so important. He added: [Customers] can actually see and control the whole experience but we do allow for them. And that for a business is game changing because they're in the business of construction, they're in the business of landscaping or running a hair salon, not in the business of managing their finances. And on the background, we do all of the bookkeeping accounting for them. So that, for us, is the power of AI - it's doing it for you, with you always in control to drive your revenue and profitability growth. And there's more to come, said Goodarzi: I think as you look at the next three to five years, what you can envision is all experiences end-to-end, because of all the data services and AI investments that we've made, they will be done for customers. For larger businesses, imagine automating functions, automating the CFO role, marketing role, the CEO role, but the customer is always in control, so they can do a lot more with a lot less, and focus on revenue and profitability. That's really what's been our focus of our launches and the next five years will look like. The Amazon deal is a very solid move on Intuit's part that will be interesting to watch in the second part of next year.

Intuit wins QuickBooks deal with Amazon

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. By leveraging Intuit's AI-driven expert platform, millions of Amazon sellers will be able to discover and access Intuit's platform seamlessly, benefiting from powerful financial insights like profitability, cash flow, and estimated tax liabilities to fuel their growth. QuickBooks will become Amazon's preferred partner for financial management solutions integrated directly in Amazon Seller Central, the Amazon site where sellers manage their businesses. "Intuit and Amazon are providing financial tools for millions of Amazon sellers to thrive in Amazon's store," said Intuit CEO Sasan Goodarzi. "We know businesses that use Intuit's QuickBooks platform have a nearly 20-point higher success rate than those who don't. We're proud to partner with Amazon to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence." "Amazon is innovating on behalf of sellers every day to support the growth and success of their businesses, which includes providing sellers with streamlined access to third-party tools that offer additional efficiencies and capabilities to help them operate their business," said Dharmesh Mehta, VP WW Selling Partner Services at Amazon. "Together with Intuit, we're working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently." This partnership will help Amazon sellers manage and grow their businesses with real-time financial updates, powered by new integrations. Sellers will have the ability to bring their existing Amazon data into Intuit's AI-powered business platform, ultimately making it easier for sellers to understand and optimize profitability, manage cash flow, access capital, and simplify taxes with confidence. Key benefits for sellers include: Comprehensive financial management: The integrated, data-driven experience will allow sellers to seamlessly access QuickBooks for end-to-end visibility into their financials in one place to manage profitability, cash flow, inventory, and real-time tax estimates. The ability to manage their business end-to-end will not only fuel their success, but also give sellers confidence they're compliant and ready for tax time with streamlined filing through the Intuit platform. Sellers will be able to make more informed decisions that boost their financial health. Simplified access to capital: Eligible Amazon sellers using QuickBooks will have access to personalized loans through QuickBooks Capital directly from Amazon Seller Central. This collaboration streamlines the process for small businesses to secure funding to accelerate their growth. A pathway to growth Intuit's AI-powered business platform helps small and mid-market businesses gain deep insights into where they stand and helps them stay compliant and organized so they can focus on growing their business. This includes access to a robust financial and workforce management platform, with multi-entity financial management, payroll, bill pay and payments, marketing automation, live expert help, third-party integrations, and more. Intuit's objective is to leverage its platform capabilities to grow with Amazon sellers and fuel their success. A strong commitment to responsible AI and data stewardship Intuit's AI-driven expert platform and products are built in keeping with the company's commitment to data privacy, security, and responsible AI governance. Intuit safeguards customer data and protects privacy using industry-leading technology and practices and adheres to responsible AI principles. Intuit is a member of the U.S. Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards and Technology (NIST). Availability Intuit and Amazon will start rolling out these capabilities in mid-2025. The companies will initially focus on delivering capabilities for sellers in the U.S., with international availability to follow.

Intuit and Amazon Expand Strategic Partnership

Intuit QuickBooks will become Amazon's preferred partner for financial management solutions integrated directly into Amazon Seller Central to fuel the success of Amazon sellers Intuit Inc. and Amazon today announced a multi-year strategic partnership to empower millions of Amazon sellers to manage their finances, stay compliant, access capital, and grow their business. By leveraging Intuit's AI-driven expert platform, millions of Amazon sellers will be able to discover and access Intuit's platform seamlessly, benefiting from powerful financial insights like profitability, cash flow, and estimated tax liabilities to fuel their growth. QuickBooks will become Amazon's preferred partner for financial management solutions integrated directly in Amazon Seller Central, the Amazon site where sellers manage their businesses. "Intuit and Amazon are providing financial tools for millions of Amazon sellers to thrive in Amazon's store," said Intuit CEO Sasan Goodarzi. "We know businesses that use Intuit's QuickBooks platform have a nearly 20-point higher success rate than those who don't. We're proud to partner with Amazon to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence." "Amazon is innovating on behalf of sellers every day to support the growth and success of their businesses, which includes providing sellers with streamlined access to third-party tools that offer additional efficiencies and capabilities to help them operate their business," said Dharmesh Mehta, VP WW Selling Partner Services at Amazon. "Together with Intuit, we're working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently." This partnership will help Amazon sellers manage and grow their businesses with real-time financial updates, powered by new integrations. Sellers will have the ability to bring their existing Amazon data into Intuit's AI-powered business platform, ultimately making it easier for sellers to understand and optimize profitability, manage cash flow, access capital, and simplify taxes with confidence. Key benefits for sellers include: Comprehensive financial management: The integrated, data-driven experience will allow sellers to seamlessly access QuickBooks for end-to-end visibility into their financials in one place to manage profitability, cash flow, inventory, and real-time tax estimates. The ability to manage their business end-to-end will not only fuel their success, but also give sellers confidence they're compliant and ready for tax time with streamlined filing through the Intuit platform. Sellers will be able to make more informed decisions that boost their financial health. Simplified access to capital: Eligible Amazon sellers using QuickBooks will have access to personalized loans through QuickBooks Capital directly from Amazon Seller Central. This collaboration streamlines the process for small businesses to secure funding to accelerate their growth. A pathway to growth Intuit's AI-powered business platform helps small and mid-market businesses gain deep insights into where they stand and helps them stay compliant and organized so they can focus on growing their business. This includes access to a robust financial and workforce management platform, with multi-entity financial management, payroll, bill pay and payments, marketing automation, live expert help, third-party integrations, and more. Intuit's objective is to leverage its platform capabilities to grow with Amazon sellers and fuel their success. A strong commitment to responsible AI and data stewardship Intuit's AI-driven expert platform and products are built in keeping with the company's commitment to data privacy, security, and responsible AI governance. Intuit safeguards customer data and protects privacy using industry-leading technology and practices and adheres to responsible AI principles. Intuit is a member of the U.S. Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards and Technology (NIST). Availability Intuit and Amazon will start rolling out these capabilities in mid-2025. The companies will initially focus on delivering capabilities for sellers in the U.S., with international availability to follow. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Amazon Seller Central to Integrate Intuit QuickBooks for Financial Management | PYMNTS.com

When integrated into Amazon Seller Central, QuickBooks will help these sellers manage their finances, stay compliant, access capital and grow their business, the companies said in a Monday (Dec. 9) press release. The companies will start rolling out these capabilities for sellers in the United States in mid-2025 and expand them internationally after that, according to the release. "Together with Intuit, we're working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently," Dharmesh Mehta, VP WW Selling Partner Services at Amazon, said in the release. Amazon has been providing these sellers with streamlined access to third-party tools that help them operate their business, Mehta said. The integration of QuickBooks will enable sellers to bring their existing Amazon data into Intuit's artificial intelligence (AI)-powered platform, which will help them understand and optimize profitability, manage cash flow, access capital and simplify taxes, according to the release. In addition, the integration will streamline sellers' access to capital by giving eligible Amazon sellers using QuickBooks access to personalized loans directly from Amazon Seller Central via QuickBooks Capital, per the release. "We're proud to partner with Amazon to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence," Intuit CEO Sasan Goodarzi said in the release. Executives highlighted the success of Intuit's AI-driven strategy during a Q1 2025 earnings call held in November, saying that the company had a strong start to the year as it showed the power of its platform. "By delivering 'done-for-you' experiences, enabled by AI with access to AI-powered human experts, we continue to fuel the success of consumers and businesses," Goodarzi said at the time. Amazon announced its own generative AI initiative for its independent seller community in September, saying its personal assistant, dubbed Project Amelia, is designed to help sellers streamline business operations and scale their businesses more efficiently. "Running a global selling business on Amazon involves managing a wide range of tasks, from product development and marketing to regulatory compliance and inventory management," Mary Beth Westmoreland, VP of worldwide selling partner experience at Amazon, told PYMNTS in an interview posted in September. "Amazon provides various tools and services to assist with these responsibilities, but Project Amelia is designed to simplify the process even further."