Intuit Unveils Agentic AI: Revolutionizing Consumer and Business Solutions

Intuit Pioneers Done-for-You Future for Consumers and Businesses with Agentic AI

Company's early investments in Generative AI Operating System and AI-driven expert platform innovations accelerate delivery of agentic AI experiences Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, is pioneering a done-for-you future with agentic AI. Developed using its proprietary Generative AI Operating System (GenOS), Intuit's new agentic AI systems will do the hard work on behalf of consumers and businesses, complemented by personalized AI-driven insights and recommendations, with a seamless path to AI-powered human tax and bookkeeping experts whenever needed. Intuit is bringing together the best of human expertise and the company's AI capabilities to accelerate delivery of agentic AI experiences across its AI-driven expert platform. "Agentic AI represents a transformative leap in technology, with the potential to unlock unprecedented levels of efficiency for our customers, human experts, and developers," said Alex Balazs, Intuit's chief technology officer. "Given Intuit's decade-long investments in data and AI -- and our GenOS GenRuntime agent framework -- we're well on our way to delivering on the promise of seamless, connected, done-for-you customer experiences." Initial agentic AI capabilities will be available starting in December, with additional use cases rolling out throughout 2025 across the company's platform and products. For consumers, businesses, and experts, Intuit agentic AI use cases will eliminate routine tasks so they can focus on higher value activities. Agentic AI workflows will dynamically determine the right sequence of operations, executed by specialized AI agents to achieve goals and complete tasks autonomously, with human direction and oversight. This is another giant step towards done-for-you experiences, fueling the success of consumers and businesses. For example: Automating cash flow management tasks - agentic AI-powered workflows are in production now in limited release for dynamically processing accounts receivable and accounts payable (AR/AP) tasks. This includes processing of relevant customer artifacts, including user-submitted images, documents, and emails, and then orchestrating any necessary follow-up AR/AP specific actions to specialized AI agents (e.g., invoice processing agent, bill creation agent) for the customer's review. These AI agents handle specific tasks, completing the customer's workflow with precision and efficiency. By automating routine administrative activities, the business owner can focus on what matters most: growing their business. This capability is expected to be generally available in late 2024.Streamlining small business customer speed-to-benefit - agentic AI systems with specialized agents will rapidly enable new customers to realize immediate benefits of Intuit's products. One example of this is an onboarding agent that searches for and automatically populates publicly available information about a customer's business during onboarding to minimize manual data entry, save time, and enable them to experience product benefits faster. This capability is expected to be in production in early 2025.Blending the best of developer expertise with agentic AI - agentic AI is creating unprecedented levels of efficiency and velocity for developers and experts. One example of an agentic AI use case is automated conversion of annual U.S. and state tax code updates into tax content for review by Intuit developers and experts (tax and bookkeeping). This capability will begin to roll out in early 2025 for the upcoming tax season.Dynamically providing personalized answers and insights - an advanced conversational system sitting on top of Intuit's platform will power rich and responsive customer engagements across a variety of topics via a collection of specialized AI agents, mapped to various underlying platform capabilities. For example, answering product help questions, providing finance and compliance information (e.g., when taxes are due), producing reports and insights about how a small business is operating, and assisting with guidance and brainstorming. This capability is expected to begin rolling out by mid-2025. Intuit is actively exploring new experiences ideally suited for agentic AI to address complex business workflows, among them: a collection of customizable agents equipped to manage a breadth of tasks across the company's platform and products (tax, accounting, marketing, personal finance). The power of GenOS for agentic workflows Over the past 15 months, Intuit has built the foundation for accelerated development of agentic AI experiences with its proprietary GenOS. A combination of Intuit's GenRuntime framework in GenOS and custom-trained financial large language models (LLMs) will power agentic workflows, beyond basic prompting to autonomous planning, reasoning, and execution to tackle complex business workflows. GenRuntime is an intelligent layer that accesses the right data and capabilities with sophisticated components: GenOrchestrator (planner, executor, memory and knowledge retrieval) and agents and tools to ground commercial and open source LLMs in Intuit domain-specific knowledge. How Intuit is harnessing the power of data and AI for customers For more than a decade, Intuit's robust data and AI capabilities have been foundational to the company's success as a fintech industry leader and technology innovator. Introduced in September 2023, Intuit Assist -- the company's generative AI-powered assistant -- provides personalized, intelligent recommendations that help customers make smart financial decisions with less work and complete confidence. Built with Intuit's proprietary GenOS, Intuit Assist is embedded across the company's platform and products -- including TurboTax, Credit Karma, QuickBooks, and Mailchimp -- putting next-generation AI in the hands of consumers and small businesses. Foundational GenOS components include: GenStudio (dedicated development environment), GenRuntime (intelligent layer that accesses the right data and capabilities), GenUX (library of consistent customer interfaces), and LLMs (commercial, open source, and proprietary financial LLMs). A strong commitment to responsible AI and data stewardship Intuit's AI-driven expert platform and products are built in keeping with the company's commitment to data privacy, security, and responsible AI governance. Intuit safeguards customer data and protects privacy using industry-leading technology and practices, and adheres to responsible AI principles that guide how the company operates and scales its AI-driven expert platform with its customers' best interests in mind. Intuit is also a member of the U.S. Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards and Technology (NIST). About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Intuit to Add Agentic AI Capabilities Across Platforms and Products | PYMNTS.com

Intuit will introduce agentic artificial intelligence (AI) capabilities in December and continue rolling them out throughout 2025. The company will add these capabilities across its platforms and products, including Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp, Intuit said in a Wednesday (Sept. 25) press release. "Agentic AI represents a transformative leap in technology, with the potential to unlock unprecedented levels of efficiency for our customers, human experts and developers," Alex Balazs, chief technology officer at Intuit, said in the release. The new agentic AI systems will work on behalf of consumers and businesses while providing personalized insights and recommendations and offering access to human tax and bookkeeping experts whenever needed, according to the release. The systems will complete tasks autonomously via specialized AI agents, with human direction and oversights, thereby eliminating the need for consumers and businesses to perform routine tasks, the release said. Examples of the agentic AI use cases include automating accounts receivable (AR) and accounts payable (AP) tasks, streamlining the onboarding of small business customers who are new to Intuit's products, and providing personalized answers and insights about Intuit's products or the small business customer's operations, per the release. "Given Intuit's decade-long investments in data and AI -- and our GenOS GenRuntime agent framework -- we're well on our way to delivering on the promise of seamless, connected, done-for-you customer experiences," Balazs said in the release. Agentic AI is positioned to take the capabilities of an automated software program to the next level -- a request-action architecture -- by conducting business from start to finish without the need for human intervention, PYMNTS reported in February. When applied to payments, for example, agentic AI software can automate routine and repetitive tasks like invoicing processing, data entry and transactional reconciliation, while reducing the likelihood of errors associated with manual processes. Intuit has already rolled out some other AI-driven offerings, including a generative AI-powered financial assistant that delivers personalized financial insights. This AI assistant is available to millions of consumers and about 1 million small and mid-market businesses. "This is enabling us to disrupt the categories in which we operate," Intuit CEO Sasan Goodarzi said in August during the company's quarterly earnings call.

How Intuit plans to use agentic AI to automate complex business tasks

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Intuit announced significant enhancements to its Generative AI Operating System (GenOS) platform today, including introducing agentic AI workflows to bolster its AI and data capabilities. Intuit is well-known for its suite of business tools including QuickBooks, TurboTax, Credit Karma and Mailchip. The company has been on a multi-year journey to integrate AI capabilities that improve user experience and productivity. At VB Transform 2024, the company outlined some of the ways it is using generative AI to improve personalization. To date, those efforts have included the company's Intuit Assist, an AI assistant that is powered by the GenOS platform. Intuit is now taking the platform a step further announcing its plans and goals for agentic AI. The GenOS framework is being expanded with enhanced security, usability and functions to enable the agentic AI workflows. "It's bringing together the power of GenOS, the orchestrator, large language models, GenSRF (Security, Risk and Fraud), the UX experience, and it's tying all that with what people really want, which is the ability to to have work done for them," Ashok Srivastava, Intuit's chief data officer, told VentureBeat in an exclusive interview. Intuit's new agentic AI features, currently in testing, are set to launch for end users in mid-2025. Using agentic AI to automate complex tasks for businesses Intuit is focusing on practical applications that address real-world challenges faced by businesses. Srivastava highlighted cash flow management as a key initial use case for Intuit's new agentic AI workflows. The ability of any business to be able to pay its bills on time is a critical task. The challenge is often whether the business has sufficient cash flow during a specific period. The new agentic workflows can process various types of customer information, including emails, documents and images, to automate accounts receivable and payable tasks. "It allows us to automate the accounts receivable and accounts payable tasks and merge together several things," he explained. That said, Srivastava emphasized that there is still a role for human oversight in the process. "We want to have human expertise involved with it," Ashok stated. Bringing new insights and transparency with agentic AI Beyond cash flow management, Intuit is developing capabilities to provide dynamic insights into business finances. "We're creating dynamically produced insights and answers to customer questions using an advanced conversational system that sits upon GenOS," Srivastava said. "It's allowing me to get insights into what my financial situation is, what my tax situation is, compliance information and really helping me understand the financial domain." As AI becomes more integral to business operations, concerns about security, transparency, and environmental impact have grown. Intuit has taken proactive steps to address these issues. The GenSRF (Security, Risk and Fraud) module in the GenOS framework plays a crucial role in ensuring responsible AI development. GenSRF works alongside the Gen Runtime component of GenOS to ensure AI safety. "It (GenSRF) has built-in guardrails to help responsible development of generative AI applications, it's extensible and configurable, and it allows us to embed safety, privacy, transparency, security controls directly in the experience," Srivastava said Looking to the future, Intuit plans to continue enhancing GenOS and launching new capabilities based on customer feedback. A key focus will be integrating traditional AI with generative AI technologies. "When you look into the rest of the world, they're solely focused, it appears to me, at least on what is happening in the generative AI and agentic AI spaces, which is understandable," Srivastava said. "We are doing the comprehensive understanding and development of traditional AI capabilities that are really going to transform how our customers have work done for them."