Ireland launches EU privacy investigation into Grok AI over nonconsensual deepfake images

Reviewed byNidhi Govil

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Ireland's Data Protection Commission has opened a formal EU privacy investigation into Elon Musk's Grok AI chatbot over its creation of harmful sexualized deepfake images, including of children. The probe examines whether X violated GDPR rules on personal data processing, with potential fines reaching 4% of global revenue.

Ireland's Data Protection Commission Opens Formal Probe Into Grok AI

Ireland's Data Protection Commission has launched a formal EU privacy investigation into Elon Musk's social media platform X over its Grok AI chatbot, which generated nonconsensual deepfake images that sparked global outrage

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. The Data Protection Commission (DPC) notified X on Monday that it was opening the inquiry under the 27-nation European Union's strict data privacy regulations, marking a significant escalation in scrutiny over the Grok AI chatbot's behavior

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. As the lead EU regulator for X because the company's European Union operations are based in Ireland, the DPC can levy fines of up to 4% of a company's global revenue under the bloc's General Data Protection Regulation (GDPR)

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Source: Reuters

Source: Reuters

Grok AI Sparked Global Backlash Over Harmful Sexualized Images

Grok sparked a global backlash last month after it started granting requests from X users to undress people with its AI image generation and editing capabilities, including putting females in transparent bikinis or revealing clothing

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. Researchers said some images appeared to include children, raising serious concerns about the AI chatbot's ability to generate harmful sexualized images

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. Grok flooded X last month with AI-altered, near-nude images of real people in response to user requests, triggering widespread global outrage and investigations

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. While X announced curbs to stop Grok's account on the platform from producing such images, the Grok chatbot continued to do so when prompted, Reuters found earlier this month

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Investigation Focuses on GDPR Compliance and Personal Data Processing

The Irish watchdog said its investigation focuses on the apparent creation and posting on X of potentially harmful nonconsensual intimate or sexualized images containing or involving personal data from Europeans, including children

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. Deputy Commissioner Graham Doyle stated that the DPC has been engaging with X since media reports first emerged weeks ago concerning the alleged ability of X users to prompt the @Grok account to generate sexualized images of real people, including children

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. The investigation will examine GDPR compliance and determine whether X had complied with its fundamental obligations under the General Data Protection Regulation in relation to the handling of personal data

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. Grok was built by Elon Musk's artificial intelligence company xAI and is available through X, where its responses to user requests are publicly visible for others to see

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Source: AP

Source: AP

Multiple Regulatory Actions Target X Across Europe

The Ireland investigation adds to mounting pressure on Elon Musk's platform. The European Commission opened an investigation on January 26 into whether Grok disseminates illegal content such as manipulated sexualized images in the EU

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. On February 3, Britain's privacy watchdog launched a formal investigation into Grok over the processing of personal data and its potential to produce harmful sexualized images and video content

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. Earlier this month, French prosecutors raided X's Paris offices and summoned billionaire owner Elon Musk for questioning

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. The platform is already facing a separate EU investigation from Brussels over whether it has been complying with the bloc's digital rulebook for protecting social media users that requires platforms to curb the spread of illegal content such as child sexual abuse material

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. X did not respond to requests for comment, while U.S. President Donald Trump and other members of his administration have criticized EU regulation of U.S. tech companies and described fines imposed on them by the 27-member bloc as a form of taxation

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. The outcome of these investigations could set important precedents for content moderation and data privacy standards for AI systems operating in the European Union.

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