IREN Outperforms MARA in July Bitcoin Mining, Expands into AI Cloud Services

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IREN Ltd reports strong July performance, mining more Bitcoin than industry leader MARA Holdings, while also expanding its AI cloud business with NVIDIA GPUs.

IREN's Impressive July Performance

IREN Ltd, a prominent player in the cryptocurrency mining industry, has reported exceptional results for July 2025, outperforming industry heavyweight MARA Holdings in Bitcoin production. The company mined 728 Bitcoin (BTC) during the month, surpassing MARA's 703 BTC, despite having a smaller deployed hashrate of 50 exahashes per second (EH/s) compared to MARA's 58.9 EH/s

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Source: Benzinga

Source: Benzinga

This impressive performance led to a significant boost in IREN's stock price, which surged 11.4% to close at $18.32 on Wednesday. The company's market capitalization reached $4.11 billion, making it the second-highest among public Bitcoin miners, overtaking Riot Platforms and Core Scientific

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Revenue and Operational Metrics

IREN reported total revenue of $86 million for July, with $2.3 million coming from its expanding artificial intelligence cloud business

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. The company's average operating hashrate for the month was 45.4 EH/s, up from 41.1 EH/s in June, indicating that a majority of its machines remained online and productive throughout the period

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The hardware profit for July stood at $66 million, driven by strong Bitcoin mining economics and demand for AI Cloud services. IREN achieved a remarkable hardware profit margin of 76% for Bitcoin mining, while AI Cloud services maintained an impressive 98% margin

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Expansion into AI Cloud Services

In a strategic move to diversify beyond Bitcoin mining, IREN is making significant strides in the AI cloud business. The company purchased 2,400 NVIDIA Blackwell GPUs in early July, with an initial delivery of 256 units already contracted

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Daniel Roberts, co-founder and co-CEO of IREN, stated, "We are observing accelerating interest in our newly procured Blackwell GPUs. Our ability to run ASICs and GPUs side-by-side at Prince George underscores the adaptability of our infrastructure and our ability to capture the market opportunity ahead"

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Industry Challenges and IREN's Resilience

IREN's strong results come amid increasing mining difficulty, which has been driving up energy consumption and putting pressure on miners' profitability. However, IREN seems to be adapting well, potentially through more efficient equipment or lower energy costs

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It's worth noting that IREN's success comes about 12 months after short-selling firm Culper Research criticized the company as "wildly overvalued" and questioned its commitment to high-performance computing and AI. Since then, IREN shares have shown remarkable resilience, rallying over 227% in the past four months

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Future Outlook

IREN's expansion plans include the addition of 2.4k Nvidia B200/B300 GPUs and the development of a 50 megawatt liquid-cooled AI data center, set for completion in the fourth quarter. These initiatives underscore the company's growth trajectory and its commitment to diversifying its operations

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As the cryptocurrency mining landscape continues to evolve, IREN's strong performance and strategic diversification into AI cloud services position it as a company to watch in the coming months.

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