Japan Probing Grok AI Over Sexualized Images as Elon Musk's Chatbot Faces Global Backlash

Reviewed byNidhi Govil

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Japan has launched an investigation into Elon Musk's Grok AI service over concerns about non-consensual sexualized images. Economic Security Minister Kimi Onoda warned that all options, including legal measures, are on the table if X Corp fails to improve safeguards. The probe adds Japan to a growing list of countries taking action against the chatbot.

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Japan Demands Immediate Action on Grok AI's Image Generation Capabilities

Japan has joined the intensifying global scrutiny of Elon Musk's Grok AI service, with the Cabinet Office formally requesting X Corp to improve safeguards and curb the output of sexually altered images created without consent

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. Economic Security Minister Kimi Onoda, who also serves as minister of state for AI strategy, announced that officials submitted written questions to the social media platform about measures to prevent the creation of deepfakes and other images that violate people's privacy rights, intellectual property, and right to control the use of their likeness

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The investigation comes as Japan probing Grok AI represents a significant development in X's biggest overseas market. So far, X Corp has not responded to the Cabinet Office's request for immediate improvements, according to Onoda

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. The minister made clear that "all possibilities, including legal steps, are on the table if there is no improvement," signaling Japan's willingness to escalate beyond voluntary compliance

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Global Backlash Forces xAI to Implement Restrictions

Grok AI drew a firestorm this month from users and governments spanning from Malaysia to Italy over the ease with which the chatbot could manipulate photos to sexualize or demean their subjects

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. The inappropriate image concerns prompted xAI to announce late Wednesday that it had implemented tweaks to prevent users from editing "images of real people in revealing clothing such as bikinis"

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. The company also placed these image-generation capabilities behind a paywall and blocked users based on location from generating such images "where it's illegal," though xAI did not identify those jurisdictions

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Despite these changes, Onoda suggested that more action is needed. "It's a problem that people can still create such images," she stated, indicating Japan may seek further measures from the chatbot creator

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. The minister emphasized that while the fault is not in AI itself, proper guardrails are essential, using an analogy: "If a knife is lying there, do you use it to cook or to hurt someone?"

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International Investigations Mount Against Grok's Non-Consensual Sexualized Images

Japan's probe adds to investigations from regulators around the world examining whether Grok's generated images violate people's rights. Canada, California, the EU, and individual member states like France are investigating the service, while Malaysia, Indonesia, and the Philippines have restricted domestic access

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. Britain and Canada have specifically pushed forward with their own probes after it was revealed that users could make the AI generate sexualized images of women and minors

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Onoda made clear that Japan's approach extends beyond just Grok AI. "If similar problems occur on other platforms, we will also act," she said at a regular news conference Friday

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. This statement signals that Japan is establishing a precedent for AI regulation that could affect multiple companies operating in the country.

Balancing Innovation With Legal Action in AI Regulation

Japan faces a delicate balance between implementing guardrails on AI and its ambition to catch up to the US and China in an area it views as essential for national strategy

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. Japan's AI law, which took full effect in September, carries no penalties, limiting government interference to investigations and issuing formal guidance when violations occur

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. However, the threat of legal action represents a potential escalation beyond this framework.

Discussions among Japanese policymakers have centered on education for users and requiring AI services to show that images have been doctored. The Cabinet Office is also seeking to coordinate possible measures with the Justice Ministry, the National Police Agency, and the Communications Ministry

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. As Japan probing Grok AI unfolds, the outcome could shape how other nations approach enforcement against AI systems that generate non-consensual content, particularly in markets where existing laws lack teeth but public pressure demands action.

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