Judge blocks Perplexity's AI agents from shopping on Amazon in landmark ruling

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A federal judge issued a preliminary injunction blocking Perplexity's Comet browser from accessing Amazon's website and placing orders on behalf of users. The ruling finds strong evidence that Perplexity violated computer fraud laws by disguising its bot as Google Chrome and accessing user accounts without Amazon's authorization, potentially reshaping the future of AI-powered shopping agents.

Amazon Secures Court Victory Against Perplexity's AI-Powered Shopping Tool

US District Judge Maxine Chesney issued a preliminary injunction on Monday blocking Perplexity's AI agents from accessing Amazon's website and placing orders on behalf of users

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. The ruling represents a significant legal challenge to the emerging agent economy, where AI assistants autonomously perform tasks like online shopping. Chesney wrote that Amazon provided "strong evidence" that Perplexity Comet browser accesses user accounts "without authorization" from the e-commerce giant

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. The court issued an administrative stay for seven days to allow Perplexity to appeal, which the company immediately signaled it would pursue

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Source: Digit

Source: Digit

Lawsuit Centers on Unauthorized Access and Security Risks

Amazon sued Perplexity in November after "repeatedly requesting" that the AI startup stop letting its agents buy products for customers

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. The lawsuit alleged that Perplexity violated computer fraud laws by "intruding" into Amazon's marketplace and user accounts through its Comet browser's agentic shopping feature

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. Amazon accused Perplexity of disguising its bot as Google Chrome to avoid detection and conceal its automated activities

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. The complaint emphasized security risks to customer data, noting that AI agents "can act within protected computer systems, including private customer accounts requiring a password"

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. Before filing the lawsuit, Amazon sent cease-and-desist letters that Perplexity allegedly ignored

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Source: PC Magazine

Source: PC Magazine

Judge Finds Evidence of Computer Fraud Law Violations

In her ruling, Judge Chesney determined that Amazon demonstrated a likelihood of success in proving Perplexity violated federal and state computer fraud laws

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. The judge wrote that Perplexity "accesses with the Amazon user's permission but without authorization by Amazon, the user's password-protected account" and transmits private account information to Perplexity's servers

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. Chesney cited "essentially undisputed evidence" that Amazon spent more than $5,000 responding to the issue, including numerous hours developing tools to block Comet from accessing private customer tools and prevent future unauthorized access

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. The preliminary injunction requires Perplexity to stop its AI agent from accessing Amazon's protected systems and destroy all Amazon website and customer data collected through its agents

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Implications for Advertising Revenue and the Agent Economy

The case carries significant financial implications beyond site access rules. Amazon earned $68 billion from advertising revenue last year, as brands pay substantial sums for prime visibility across the platform

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. When customers purchase products through AI agents without visiting the web browser interface, that advertising revenue faces potential erosion. Amazon's complaint noted that when AI systems generate automated traffic, "the impressions have to be detected and filtered out before advertisers can be billed," requiring modifications to advertising systems and new detection mechanisms to identify and exclude automated traffic

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. The ruling casts a shadow on the widely hyped agent economy that envisions software agents visiting websites and placing orders on behalf of human users

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. The judge's interpretation suggests automated e-commerce transactions will require negotiation and agreements rather than the tech industry's preference to move fast and break things

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Source: PYMNTS

Source: PYMNTS

Perplexity Vows to Continue Fighting for User Choice

Perplexity maintains that the lawsuit lacks merit and represents a "bald attempt" to block Amazon users from using Comet because AI agents "don't have eyeballs to see the pervasive advertising Amazon bombards its users with"

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. The company stated it "will continue to fight for the right of internet users to choose whatever AI they want"

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. In a blog post responding to the original lawsuit in November, Perplexity argued that a software agent is equivalent to a human employee, contending that Amazon "does not believe in your right to hire labor, to have an assistant or an employee acting on your behalf"

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. Amazon spokesperson Maxine Tagay welcomed the preliminary injunction as "an important step in maintaining a trusted shopping experience for Amazon customers," adding that the company looks forward to continuing its case in court

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. The outcome may influence how other platforms handle shopping bots, as evidenced by eBay's decision earlier this year to update its user agreement to ban such tools

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. As Perplexity pursues its appeal to the US Court of Appeals, the case will test whether customer trust and platform control outweigh arguments for AI-driven consumer choice in the evolving landscape of e-commerce.

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