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On Wed, 22 Jan, 4:03 PM UTC
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[1]
Kanye West Now Plans to Build an AI Dream Team for Yeezy
American rapper Kanye West is reportedly hiring AI talent for his creative brand Yeezy. The roles include AI engineers, film editors, architects, designers, and studio assistants. The announcement comes despite the ongoing criticism of West's AI-generated projects, which have drawn mixed reactions. West appears committed to making AI a central creative tool for Yeezy rather than a supporting feature. This isn't West's only ambitious initiative recently. He also revisited plans for DROAM, a self-sustainable city concept in Los Angeles, sharing its principles and systems on Instagram. However, like many of West's ventures, the project remains in the concept stage. AI is fundamentally changing the way creative work is done, allowing small, innovative teams to produce high-quality content rapidly and in entirely new ways. Commenting on the rise of AI-first studios, Runway CEO Cristóbal Valenzuela wrote, "The rise of AI-first studios: small groups of creative talent -- filmmakers, cinematographers, DPs, artists, actors, editors -- accomplishing in weeks what used to take years." He highlighted their global emergence, mentioning cities like New York, Miami, LA, Paris, Brazil, and New Zealand. These studios, he explained, are not traditional ones adapting to new tools but entirely new entities built on fresh principles. "They're borrowing workflows and adapting them, experimenting left and right," he added. "They have no attachment to how things used to be made, only to good ideas and taste." In September, Runway partnered with Lionsgate, the studio behind John Wick, granting the studio exclusive access to Runway's AI tools for content creation. This collaboration set a new standard in the entertainment industry and positioned Runway ahead of competitors like OpenAI's Sora. Rumours suggest a potential AI collaboration between Disney and OpenAI. Similarly, Promise, a studio backed by Andreessen Horowitz, will use generative AI to produce shows and movies. Runway's tools also played a role in the Oscar-winning film Everything Everywhere All at Once, streamlining special effects production, reducing costs, and minimising manual effort.
[2]
American Rapper Kanye West Hires for an AI Team
The announcement comes despite the ongoing criticism of West's AI-generated projects, which have drawn mixed reactions. West appears committed to making AI a central creative tool for Yeezy rather than a supporting feature. This isn't West's only ambitious initiative recently. He also revisited plans for DROAM, a self-sustainable city concept in Los Angeles, sharing its principles and systems on Instagram. However, like many of West's ventures, the project remains in the concept stage. AI is fundamentally changing the way creative work is done, allowing small, innovative teams to produce high-quality content rapidly and in entirely new ways. Commenting on the rise of AI-first studios, Runway CEO Cristóbal Valenzuela wrote, "The rise of AI-first studios: small groups of creative talent -- filmmakers, cinematographers, DPs, artists, actors, editors -- accomplishing in weeks what used to take years." He highlighted their global emergence, mentioning cities like New York, Miami, LA, Paris, Brazil, and New Zealand. These studios, he explained, are not traditional ones adapting to new tools but entirely new entities built on fresh principles. "They're borrowing workflows and adapting them, experimenting left and right," he added. "They have no attachment to how things used to be made, only to good ideas and taste." In September, Runway partnered with Lionsgate, the studio behind John Wick, granting the studio exclusive access to Runway's AI tools for content creation. This collaboration set a new standard in the entertainment industry and positioned Runway ahead of competitors like OpenAI's Sora. Rumours suggest a potential AI collaboration between Disney and OpenAI. Similarly, Promise, a studio backed by Andreessen Horowitz, will use generative AI to produce shows and movies. Runway's tools also played a role in the Oscar-winning film Everything Everywhere All at Once, streamlining special effects production, reducing costs, and minimising manual effort.
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Kanye West is recruiting AI talent for his Yeezy brand, signaling a shift towards AI-centric creative processes. This move aligns with broader industry trends of AI integration in entertainment and content creation.
American rapper Kanye West is making waves in the tech world with his latest move to integrate artificial intelligence into his creative brand, Yeezy. Reports indicate that West is actively recruiting AI talent, including engineers, film editors, architects, designers, and studio assistants 1. This initiative comes despite mixed reactions to West's previous AI-generated projects, showcasing his commitment to positioning AI as a central creative tool rather than a mere supporting feature.
West's AI recruitment drive aligns with a broader trend in the creative industry. Runway CEO Cristóbal Valenzuela highlights the emergence of "AI-first studios" – small groups of creative professionals leveraging AI to accomplish in weeks what traditionally took years 1. These studios are sprouting globally in cities like New York, Miami, Los Angeles, Paris, Brazil, and New Zealand, representing a paradigm shift in content creation.
The entertainment industry is witnessing a surge in AI collaborations. Runway, a leader in AI-powered creative tools, partnered with Lionsgate in September, granting the studio behind John Wick exclusive access to its AI tools for content creation 2. This partnership has set a new standard in the industry, positioning Runway ahead of competitors like OpenAI's Sora.
Rumors are circulating about a potential AI collaboration between Disney and OpenAI, while Promise, an Andreessen Horowitz-backed studio, plans to use generative AI for producing shows and movies 2. The impact of AI in filmmaking was notably demonstrated in the Oscar-winning film "Everything Everywhere All at Once," where Runway's tools streamlined special effects production, reducing costs and manual effort.
West's AI initiative for Yeezy is not his only ambitious project. He recently revisited plans for DROAM, a concept for a self-sustainable city in Los Angeles, sharing its principles and systems on Instagram 1. However, like many of West's ventures, this project remains in the conceptual stage, highlighting the rapper's penchant for innovative but often unrealized ideas.
The integration of AI in creative processes is fundamentally changing how content is produced. It enables small, innovative teams to create high-quality content rapidly and in novel ways. Valenzuela notes that these new AI-first studios are "borrowing workflows and adapting them, experimenting left and right," with no attachment to traditional methods, focusing solely on "good ideas and taste" 2.
As AI continues to reshape the creative landscape, West's move to build an AI dream team for Yeezy could potentially set new standards in the fashion and entertainment industries, blending technology with artistic vision in unprecedented ways.
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A new AI-generated video featuring Tom Cruise has ignited a fierce debate about copyright and intellectual property in Hollywood, raising questions about the future of filmmaking and actor rights.
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An AI-generated video featuring Jewish celebrities protesting Kanye West's antisemitism has gone viral, raising ethical questions about the use of AI technology and celebrity likenesses without consent.
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Lionsgate, a major Hollywood studio, has entered into a partnership with AI video generator Runway to develop a custom video generation model using Lionsgate's vast content library. This collaboration marks a significant step in the integration of AI technology in the entertainment industry.
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Lionsgate, a major entertainment company, has entered into a partnership with AI startup Runway to develop custom AI models using its vast library of movies and TV shows. This collaboration aims to explore new creative possibilities in content creation and distribution.
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An AI-generated video depicting celebrities protesting Kanye West's antisemitic remarks has gone viral, prompting Scarlett Johansson to speak out against AI misuse and call for stricter regulations.
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