Klaviyo Enhances AI Integration with New MCP Server for Marketers

Klaviyo launches enhanced MCP server to connect AI tools with customer data - SiliconANGLE

Klaviyo launches enhanced MCP server to connect AI tools with customer data Customer relationship management and marketing automation company Klaviyo Inc. today announced the general availability of its enhanced Model Context Protocol server that gives marketers the ability to connect artificial intelligence tools such as Claude Desktop, Cursor, VS Code, Windsurf and other local or web-based tools directly with Klaviyo. The enhanced MCP server includes improved reporting context and a new remote server for broader accessibility, making it easier for marketers to bring AI into their workflows with more opportunity for speed and automation. The solution assists marketers that want to scale up performance based on training AI platforms to deliver better insights, recommendations and content. The richer and more relevant the context provided to AI platforms, the more precise and impactful the output, but connecting AI platforms to that context hasn't always been simple in the past. Klaviyo argues that to achieve that, marketers today need to juggle multiple tools, siloed systems and limited resources, all of which slow down AI adoption. The remote MCP server offers secure online setup and real-time access to create, read and update data through Klaviyo's application programming interfaces without adding complexity to the marketing technology stack. "The MCP server... connects directly to a brand's Klaviyo data and performance so they can move faster, get clearer insights and identify the most impactful areas for improvement," explains Chief Product Officer Adil Wali. "In short, it's about making AI practical and actionable." The MCP server makes it easy for marketers to accelerate their work in Klaviyo with AI tools, including a conversational chat interface that allows customers to interact with Klaviyo using natural language prompts. Marketers can quickly ask questions such as which campaign is driving the most revenue, how clickthrough rates have changed over time or compare performance across accounts. Using the platform, marketers can request AI-generated suggestions for new audience segments, subject lines modeled on top performers, or strategies to improve open rates in key flows. Additionally, the MCP server also supports AI-driven execution, letting marketers move from idea to action. With simple prompts, users can upload event profiles, draft promotional emails, or add images directly into Klaviyo.

Klaviyo : MCP Server Helps Marketers Move Faster with AI

Now available to all Klaviyo customers, the MCP server allows AI models like Cursor, Claude, and more to interact with Klaviyo BOSTON, MA-August 20, 2025 - Klaviyo (NYSE: KVYO), the only CRM built for consumer brands, today announced the general availability of its enhanced model context protocol (MCP) server, giving marketers the ability to connect AI tools like Claude Desktop, Cursor, VS Code, Windsurf, and other local or web-based tools directly with Klaviyo. Available to all Klaviyo customers, the enhanced MCP server includes improved reporting context and a new remote server for broader accessibility. This makes it easier than ever for marketers to bring AI into their workflows with Klaviyo, giving more opportunity for speed and automation. "At Klaviyo, we're not building AI for show - we're building it to drive real value. That means making it intuitive and no-code, so every marketer can take advantage without needing a data science team behind them," said Adil Wali, Chief Product Officer at Klaviyo. "The MCP server is one piece of that strategy: it connects directly to a brand's Klaviyo data and performance so they can move faster, get clearer insights, and identify the most impactful areas for improvement. In short, it's about making AI practical and actionable." AI-first marketers know that scaling performance depends on training AI platforms to deliver better insights, recommendations, and content. The richer and more relevant the context provided to AI platforms, the more precise and impactful the output. But connecting AI platforms to that context hasn't always been simple. Marketers today juggle multiple tools, siloed systems, and limited resources-all of which slow down AI adoption. The remote MCP server changes that, offering secure online setup and real-time access to create, read, and update data through Klaviyo's APIs-without adding complexity to the martech stack. "The Klaviyo MCP server is like chatting directly with Klaviyo," said Wiehan Britz, CEO of Magnet Monster. "I'm using conversational language to create and update profiles, organize segments, build campaigns, and analyze performance all in one place." "Since the Klaviyo MCP server offers conversational AI capabilities, we can now instruct Cursor to directly leverage Klaviyo APIs and develop custom reporting dashboards," said Brian Whalley, Co-founder of Wonderment. "Having conversational AI capabilities as part of this process is such an elevated, easier, and faster experience compared to without." What's new in the MCP Server Klaviyo's MCP server makes it easy for marketers to accelerate their work in Klaviyo with AI tools. New capabilities include: * Conversational chat interface: Customers can use natural language prompts, in any language, to ask questions and get actionable answers instantly. For example: * Real-time personalized recommendations: AI uses account-specific context, like past performance and targeting to give tailored recommendations that improve results. For example: * AI-driven execution: Marketers can go from idea to execution fast by asking AI to create content directly in Klaviyo or in your AI tool. For example: * Fast setup: The MCP server can be configured in minutes through a seamless OAuth authentication process or with a private Klaviyo API key. To learn more, please visit: https://developers.klaviyo.com/en/docs/klaviyo_mcp_server About Klaviyo Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest and 176,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.