Crypto.com CEO Kris Marszalek Launches AI.com After $70 Million Domain Purchase

Reviewed byNidhi Govil

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Kris Marszalek, CEO of Crypto.com, has acquired the AI.com domain for $70 million—the largest disclosed domain purchase in history—to launch a new platform offering personal AI agents. Set to debut during Super Bowl LX on February 8, 2026, the platform promises autonomous AI agents that can manage daily tasks, trade stocks, and automate workflows on users' behalf.

Crypto.com CEO Makes Historic $70 Million Domain Investment

Kris Marszalek, the Crypto.com CEO and co-founder, has completed what's believed to be the largest domain purchase ever disclosed, acquiring AI.com for $70 million

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. Larry Fischer, director of GetYourDomain, confirmed the domain name acquisition reportedly doubled the previous record set by voice.com

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. The domain was initially listed with a $100 million asking price in March 2025

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. Marszalek told The Financial Times he found it "quite interesting that one person can own two domains that stand for such important categories," referring to his ownership of both Crypto.com and AI.com

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. Despite already receiving interest from potential buyers for the domain, he believes AI.com will help build brand awareness and trust with customers

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Source: Cointelegraph

Source: Cointelegraph

AI.com Platform Debuts with Super Bowl Commercial

The AI.com platform is set to officially launch on February 8, 2026, during Super Bowl LX on NBC, accompanied by a Super Bowl commercial

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. This marketing strategy mirrors Crypto.com's approach, which ran a Super Bowl advertisement in 2022 that reportedly cost up to $7 million

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. The company is no stranger to splashy marketing schemes—in 2021, Crypto.com reached a $700 million multi-decade deal to rename Staples Center to the "Crypto.com Arena"

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. The timing of this launch comes during a particularly challenging period for cryptocurrency markets, with Bitcoin prices dropping to under $66,000 from $127,000 in October 2025

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Source: Engadget

Source: Engadget

Personal AI Agents to Manage Daily Tasks and Automate Workflows

The platform will allow users to generate personal AI agents that operate on their behalf, executing tasks such as organizing work, sending messages, executing actions across apps, and building projects

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. According to the official announcement, users can access AI.com for free, with additional paid subscription tiers offering more advanced capabilities and increased input token limits

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. Specific use cases include trading stocks, workflow automation, organizing and executing daily tasks, and even updating online dating profiles

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. Users reportedly choose a username and AI handle before generating their agent immediately, with no technical knowledge required

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Source: PYMNTS

Source: PYMNTS

Security Features and Decentralized Network Vision

All agents will operate in a dedicated secure environment with user data encryption using user-specific keys

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. The agents will feature segregated user data and run according to user-set restrictions on what the agent is allowed to do

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. Each agent will be private, permission-based, and fully under the user's control

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. Marszalek outlined an ambitious vision: "Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI"

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. As AI agents develop new capabilities to complete tasks, those improvements will be shared with other agents on the network, making them all more useful

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Competing in a Crowded Agentic AI Market

AI.com enters a market where major tech companies are already deploying autonomous AI agents. OpenAI CEO Sam Altman said in 2024 that advanced AI agents capable of acting like "super-competent colleagues" could become artificial intelligence's "killer" application

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. Nvidia rolled out its AI agents for businesses in January 2025, calling them "knowledge robots" that "can reason, plan, and take action to quickly analyze large quantities of data"

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. Microsoft announced Agent 365, a new platform for managing agents, at Microsoft Ignite in San Francisco in November 2025

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. Google has added an "auto browse" mode to Chrome that can automatically complete tasks on users' behalf, such as buying items online or scheduling appointments, currently available only to paid subscribers of Google AI Pro starting at $20 per month

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Implications for Crypto Trading and Financial Services

Proponents of AI agents say the technology will simplify crypto trading and other financial activities for the average user

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. About one quarter (23%) of respondents surveyed by investment research firm McKinsey indicated that their organizations were expanding the use of AI agents, according to a November report from the company

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. The growth of autonomous AI agents can automate crypto trading strategies and wallet management, removing the technical barrier-to-entry for new users unfamiliar with blockchain systems

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. Agentic AI can abstract away the technical complexity of cryptocurrencies by selecting the cheapest and fastest execution pathways and simplifying stablecoin usage, according to Tether co-founder Reeve Collins

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. The company says it is "actively exploring" additional product offerings in the future, including "financial services integrations, agent marketplaces, and human- and agency-co-social networks"

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. Marszalek told The Financial Times: "When we started Crypto.com there were around a thousand different exchanges, and we somehow managed to make it work. We will make this [AI.com] work one way or another"

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