Krisp Launches AI-Powered Accent Conversion Tool for Real-Time Communication

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On Thu, 27 Mar, 12:04 AM UTC

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Krisp, an AI audio startup, introduces a new feature that uses artificial intelligence to convert accents in real-time during video calls, starting with Indian English to American English.

Krisp Introduces AI-Powered Accent Conversion

Krisp, an AI audio startup known for its noise cancellation technology, has launched a new feature called AI Accent Conversion. This tool uses artificial intelligence to change a user's accent during video calls in real-time, initially focusing on converting Indian English accents to American English 12.

How It Works

The AI Accent Conversion feature is integrated into Krisp's existing desktop app and acts as a virtual microphone. It modifies the speaker's voice with a claimed 200-millisecond latency, which the company describes as "an imperceptible delay in conversations" 25. The technology aims to preserve the speaker's natural voice while only switching phonemes to match American accents 1.

Initial Support and Future Plans

Currently, the tool supports more than 17 Indian dialects, with plans to expand to other accents such as Filipino and South American Spanish in the future 35. The feature is compatible with popular video conferencing platforms like Zoom, Microsoft Teams, Google Meet, and Webex 2.

Potential Benefits and Early Results

Krisp claims that the tool can help improve communication efficiency in global workplaces. In enterprise testing, the company reported:

  • A 26.1% increase in sales conversion rates
  • A 14.8% jump in revenue per booking
  • A 99% improvement in Net Promoter Score 14

Arto Minasyan, Krisp's co-founder and president, explained the motivation behind the feature: "As someone with an accent, I've often noticed that people struggle to understand me, even when my English is fluent. This isn't about bias -- it's simply a reality of communication" 3.

Concerns and Ethical Considerations

While the technology promises to enhance communication, it also raises concerns about cultural identity and potential misuse. Critics worry about the implications of altering one's accent and the risk of perpetuating biases 4. Additionally, there are concerns about the potential for this technology to be exploited by cybercriminals for scams or deepfakes 4.

Availability and Pricing

AI Accent Conversion is launching in beta. Free users can access the feature for up to 60-90 minutes per day, while a business plan offering unlimited use is available for $15 per month 25.

Industry Context

Krisp isn't alone in this space. Other companies, such as Teleperformance SE, have also begun implementing AI-powered tools to modify accents in call center environments 2. This trend reflects a growing interest in AI solutions for global communication challenges, but also highlights the need for careful consideration of the ethical implications and potential biases in such technologies.

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