Meta Expands AI Smart Glasses Portfolio with Oakley and Prada Collaborations

Meta is reportedly building AI smart glasses with Prada, too | TechCrunch

Meta is working on a pair of AI smart glasses with the Italian high fashion brand, Prada, according to a report from CNBC on Tuesday. It's unclear at this time when Meta's Prada smart glasses will be publicly announced. The reported Prada collaboration signifies that Meta aims to bring its AI smart glasses technology to more fashion companies outside of its relationship with eyewear giant EssilorLuxottica. Until now, Meta has collaborated closely with EssilorLuxottica and its numerous brands. Prada is not owned by EssilorLuxottica, although the fashion brand has relied on the company to help build its eyewear for decades and the companies just renewed their partnership. Meta has already sold millions of Ray Ban Meta AI smart glasses. Earlier this week, the company teased a collaboration with another EssilorLuxottica brand, Oakley, as Bloomberg previously reported. CNBC reports that those Oakley smart glasses, which could be announced as soon as Friday, may cost around $360.

Meta to Announce Oakley-Branded Smart Glasses

Oakley today shared several social media teasers for an upcoming product that it is releasing in partnership with Facebook parent company Meta, and it's likely to be the Oakley-branded smart glasses that were rumored earlier this year. Meta AI is integrated into the Ray-Bans and able to answer queries about the wearer's surroundings. The glasses also include speakers and can play music, plus they allow the wearer to accept phone calls. The Oakley version of the Meta glasses could be based on the Oakley Sphaera glasses, with the camera positioned at the center of the glasses frame. Meta may market the glasses at cyclists and other athletes that already wear Oakley sunglasses. Oakley didn't confirm exactly what's in the works and the teaser is limited to the Meta and Oakley logos, but there's little else that the two companies could be releasing. We'll learn more on June 20, when the new product is set to be released. Apple is rumored to be working to catch up to Meta, and the Cupertino company is developing its own set of camera-equipped smart glasses. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. Both Meta and Apple are working on full augmented reality glasses, and Meta has already shown off an "Orion" prototype. Meta's AR glasses could be ready to launch as soon as 2027.

Meta Is Reportedly Planning to Release New AI Smart Glasses With Oakley and Prada

Meta is reportedly expanding its smart glasses lineup to include Oakley and Prada. Following the unexpected success of the Ray-Ban Meta smart glasses, which have sold two million pairs since launch in late 2023, Meta is releasing new versions of its AI smart glasses under the Oakley and Prada brands. According to a CNBC report released Tuesday, Meta is expanding its partnership with EssilorLuxottica, the parent company that owns Ray-Ban and Oakley and has a licensing agreement with Prada. The new Oakley Meta smart glasses will target athletes and active customers, while the Prada partnership will give Meta a high-end deal with a notable fashion house. Related: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google The Oakley glasses will reportedly start at $360, a higher price point than the $299 Ray-Ban Metas, but have a more weather-resistant style, a source told CNBC. The glasses will be able to take photos and videos, make calls and send text messages through voice commands, livestream content, and play music, just like the Ray-Ban Metas. They will also have AI capabilities, so users can ask questions through a "Hey Meta" voice command. Bloomberg also reported in January that the Oakley glasses were set to be released later this year, and the camera will be in the center of the frame instead of on the side, like the Ray-Ban Metas, so that "cyclists and other athletes" could record footage. Meta previewed the Oakley partnership on social media on Monday by creating a new Instagram account for "Oakley | Meta" with one post that reads: "The next evolution is coming on June 20." Prada, meanwhile, renewed its eyewear licensing agreement with Luxottica for the next decade in December. Former Meta employees told CNBC that Prada eyewear designs were a good fit for Meta because the glasses feature thick temples that can house more technology. Meta has yet to announce the Prada deal or a timeline for when the smart glasses will hit the market. Related: Google Is Making AI 'Intelligent Eyewear' With Warby Parker After Eyeing Meta's Ray-Ban Success EssilorLuxottica and Meta first joined forces in 2019 to work on the Ray-Ban Meta smart glasses. Meta released a first-generation pair in 2021 and a second-generation pair in 2023. The second-generation glasses took off; EssilorLuxottica CEO Francesco Milleri said during an earnings call in February that the AI smart glasses were "a great success" and that the company plans to produce 10 million of them by the end of next year. Meta, meanwhile, is also making a broader push into artificial intelligence. The company announced last week that it would invest $14.3 billion in AI data labeling startup, Scale AI, in exchange for a 49% stake. Some Scale AI employees, including CEO Alexandr Wang, will join Meta as part of the move.

Meta teases smart glasses collaboration with Oakley; launch set for June 20

Tech major Meta is set to expand its smart glasses portfolio through a new collaboration with eyewear maker Oakley. A new Instagram handle, @oakleymeta, posted a teaser video with the Oakley and Meta logos side by side, much like the branding used for the Ray-Ban Meta smart glasses. The video ended with "The next evolution is coming on June 20." Meta CEO Mark Zuckerberg reposted the teaser, adding to the anticipation, other senior executives shared the video as well. Meta first entered the smart glasses space in 2021 with the launch of Ray-Ban Stories glasses that came with built-in speakers and a camera, but without any augmented reality features. The second-generation version, released in 2023 for $299, added a better camera, improved audio, and an AI assistant. Oakley, like Ray-Ban, is owned by Italy-based eyewear conglomerate EssilorLuxottica. This collaboration is an extension of Meta's existing partnership with the group. According to a report in January by news agency Bloomberg, the Oakley-Meta glasses will be based on the Oakley Sphaera model and may feature a centrally placed built-in camera, unlike the Ray-Ban Meta glasses, where the camera sits on the edge of the frame. Earlier this month Snap Inc., the parent company of ephemeral messaging app Snapchat, announced that it will launch immersive smart glasses called Specs in 2026. This move aligns with other Big Tech players eyeing the lucrative smart eyewear market, as part of their push to make the next big leap in consumer tech hardware.

Meta and Oakley Are Teaming to Unveil New Smart Glasses on June 20

There are no details on the product itself, which is confirmed to launch on June 20, 2025. Meta's Ray-Ban glasses have become quite a hit, thanks to their photo and recording capabilities, along with the AI assistant on board. Now, the Facebook owner has partnered with Oakley, one of the most popular sunglass makers, for their next pair of Meta smart glasses. Oakley today shared a video on their official YouTube channel, teasing their collaboration with Meta and what could be the Oakley-branded smart glasses. Given the Meta partnership, it is safe to assume that these Oakley glasses will bring many features we have already seen on the Meta Ray-Ban glasses, including a built-in camera, Meta AI integration, a set of speakers to play music, and take calls. While this news may come as a surprise to some, it isn't the first time we have heard about this new partnership. In January earlier this year, Bloomberg reported that Meta is working to bring their smartglasses tech to Oakley's. That said, the teaser video doesn't give any hints on what kind of product they might be cooking secretly. Now, it is all but confirmed that Oakley Meta smartglasses are coming. Now, all that's left to do is wait for June 20th when the new device is set to officially launch. It is also worth noting that even Apple is dipping its toes into the smart AR glasses market while Google is doing something similar with Android XR. So the smartglass space is likely to heat up by the end of this year. What are your thoughts on this? Would you prefer an Oakley version of Meta smartglasses? Let us know in the comments below.

Meta Teams Up With Oakley, Prada For Next-Gen AI Smart Glasses - Meta Platforms (NASDAQ:META)

Meta Platforms, Inc. META and EssilorLuxottica are preparing to launch new AI-powered smart glasses under the Oakley and Prada brands, according to information obtained by CNBC on Tuesday. The move follows the strong performance of the second-generation Ray-Ban smart glasses, which debuted in 2023 through a partnership between Meta and Luxottica. Read Next: Sunrun, First Solar Plunge -- Solar Stocks Hit Hard By Trump Tax Bill: Latest Brand Expansion and Partnerships Oakley Collaboration: The Oakley-branded smart glasses will be developed in partnership with Luxottica. Meta recently hinted at this launch by creating an Instagram account for "Oakley | Meta," announcing, "The next evolution is coming on June 20." Prada Partnership: Introducing Prada marks Meta's initial step toward collaborating with more high-end fashion brands. The agreement with Prada follows the renewal of a 10-year eyewear licensing deal between Prada and Luxottica in December. Product Focus and Features Target Audience: The upcoming Oakley smart glasses are reportedly aimed at athletes and active users, inspired by the popularity of Ray-Ban smart glasses among people who use them for recording sports and outdoor activities. Pricing and Durability: The Oakley version is expected to cost around $360 and will offer greater weather resistance compared to the Ray-Ban models. The first Oakley Meta glasses will include similar technology to the Ray-Ban Meta glasses released in 2023. Design Considerations: Prada's eyewear, known for thicker temples, is considered ideal for housing the components needed for smart glasses, such as microphones and chips. What Else: Meta is preparing to start advertisements within WhatsApp, its cross-platform messaging service, as a way to boost revenue streams. The company, which has already found significant success with ads on platforms such as Facebook and Instagram, will introduce these ads in WhatsApp's "Updates" section, an area that attracts about 1.5 billion daily visitors. Ads are expected to begin appearing for some WhatsApp users as early as Monday, with a gradual rollout planned over the coming months. Meta recently announced that its advertising revenue reached $41.39 billion in the first quarter, up from $35.65 billion during the same period in 2024. The company also reported a 5% year-over-year increase in ad impressions across its apps and a 10% rise in the average price per ad. Read Next: Alibaba, PDD Stocks Climb As China's Retail Sector Gains Despite US Tariffs Photo: Shutterstock (These glasses are the Ray Ban Meta AI glasses.) METAMeta Platforms Inc$694.50-1.09%Stock Score Locked: Edge Members Only Benzinga Rankings give you vital metrics on any stock - anytime. Unlock RankingsEdge RankingsMomentum85.39Growth92.68Quality89.97Value26.81Price TrendShortMediumLongOverview This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs