Meta's Smart Glasses Evolution: From Ray-Ban to Oakley and Beyond
9 Sources
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Apple preps smart glasses with visionOS and a Meta Ray-Ban rival
It's no secret that Apple's entry into the AR/VR segment didn't quite stir the product revolution that the company may have expected. A cumbersome build married to a sky-high asking price for the Vision Pro headset were some of the key woes, but the company has not given up on its dreams. On the
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Meta Reportedly Developing Oakley Smart Glasses For Athletes
Samantha Kelly is a freelance writer with a focus on consumer technology, AI, social media, Big Tech, emerging trends and how they impact our everyday lives. Her work has been featured on CNN, NBC, NPR, the BBC, Mashable and more. Meta is reportedly preparing to launch a pair of Oakley smart
[3]
Meta Plans Oakley-Branded Glasses, Explores Watches and Earbuds
Meta is laying focus on hardware initiatives Meta has spent billions on AR and VR development That product line is internally code-named "Supernova" Meta Platforms Inc. is working on upgrades to its popular smart glasses and is exploring new wearable devices such as watches and camera-equipped
[4]
Meta's Oakley-branded smart glasses sound like something from The Matrix
After using the Pixel Watch 3, here's what I want from the Pixel Watch 4 Summary Meta is focusing on developing wearable tech, including Oakley-branded smart glasses with cameras for athletes. The new models, 'Supernova 2' and 'Hypernova,' will feature high-end designs and wrist control for added
[5]
Oakley smart glasses coming this year; Meta glasses with display to cost $1k
If Ray-Ban Meta glasses are not your style, the company is expected to launch a pair of Oakley smart glasses later this year. These will likely mirror the functionality of Meta's existing AI glasses, but with very different styling. The Oakley glasses are reportedly based on the Sphaera model,
[6]
Meta Plans Oakley-Branded Glasses, Explores Watches and Earbuds
Meta Platforms Inc. is working on upgrades to its popular smart glasses and is exploring new wearable devices such as watches and camera-equipped earbuds, aiming to embed its artificial intelligence features into more products. The effort includes developing Oakley-branded smart glasses for
[7]
Meta is building Oakley smart glasses for athletes: report | TechCrunch
Meta's Reality Labs is expanding its lineup of AI smart glasses with a new pair of Oakley-branded spectacles targeted at athletes, according to Bloomberg's Mark Gurman. Bloomberg reports the new smart glasses, with which Meta seeks to capitalize on the Ray-Ban Meta's success, will be based on
[8]
Report: Meta could release its first true AR headset as soon as 2027
Bloomberg's Mark Gurman dishes on the company's plans for smart glasses and other AI hardware. Mark Gurman at Bloomberg has released a report about Meta's next steps in hardware, crediting sources familiar with the company's work. According to these insiders, Meta is developing at least three new
[9]
Meta Expands AI Wearables With Oakley Smart Glasses, Camera-Equipped Earbuds In Development - Meta Platforms (NASDAQ:META)
Meta is reconsidering its smartwatch project, aiming for a potential 2025 launch with smart glasses integration. Meta Platforms Inc. META is advancing its wearable technology lineup, developing Oakley-branded smart glasses and exploring new AI-powered devices, including smartwatches and earbuds
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Meta is expanding its smart glasses lineup, including Oakley-branded glasses for athletes and advanced models with displays, as part of its broader push into AI and wearable technology.
Meta's Expanding Smart Glasses Portfolio
Meta is gearing up to broaden its smart glasses lineup, building on the success of its Ray-Ban collaboration. The company is now setting its sights on the athletic market with plans to launch Oakley-branded smart glasses later this year
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. This move is part of Meta's broader strategy to integrate AI more deeply into consumer devices and strengthen its position in augmented reality (AR) and virtual reality (VR)2
.Oakley "Supernova 2" for Athletes
The new Oakley model, internally dubbed "Supernova 2," will be based on Oakley's Sphaera design. It's specifically aimed at athletes such as cyclists and runners, featuring a camera positioned closer to the center of the frame for improved capture
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. This strategic placement is expected to enhance the user experience for sports enthusiasts, potentially offering features like a built-in dashcam for cyclists4
.Advanced "Hypernova" Model
Meta is also developing a more sophisticated pair of smart glasses codenamed "Hypernova." This high-end model will include a built-in display on the bottom portion of the right lens, capable of projecting information into the user's field of view
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. The Hypernova glasses are expected to offer more advanced features, including the ability to run simple software apps, view notifications, and see photos taken by the device3
.Innovative Control Methods
To enhance user interaction, Meta is exploring new control methods for its smart glasses. The company is testing a wrist strap called "Ceres" that would allow users to control the Hypernova glasses
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. Additionally, the glasses will feature touch controls on the frame's temple3
.Pricing and Market Positioning
The Hypernova model is expected to carry a higher price tag, with some employees projecting a cost of around $1,000, significantly more than the $299 starting price for the current Meta Ray-Bans
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. This pricing strategy positions the Hypernova as a premium product in the smart glasses market.Related Stories
Future Developments and Competition
Meta's ambitions extend beyond smart glasses. The company is also exploring other wearable devices, including watches and camera-equipped earbuds
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. These efforts aim to compete with products like the Apple Watch and AirPods, while also preparing for the next era of computing3
.As Meta pushes forward with its AR and VR initiatives, it faces potential competition from other tech giants. Apple is reportedly working on its own smart glasses, although details remain scarce
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. This evolving landscape suggests an intensifying race in the wearable technology sector, with smart glasses at the forefront of innovation.Integration with AI and Meta's Ecosystem
The new smart glasses are expected to integrate with Meta's AI stack, offering features similar to those found in the current Ray-Ban models. These include AI tools, photo and video capture capabilities, and voice command interactions
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. This integration aligns with Meta's broader strategy to position itself as an AI innovator and to embed its AI features into more products3
.As Meta continues to invest heavily in AR and VR development, these new smart glasses represent a significant step towards realizing the company's vision of the future of wearable technology. While consumer adoption of such devices has been slow to date, Meta's expanding portfolio and focus on different user segments could help accelerate market acceptance in the coming years.
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