Meta plans 30% metaverse budget cuts as Mark Zuckerberg pivots focus to AI and smart glasses

Reviewed byNidhi Govil

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Meta is considering slashing its metaverse budget by up to 30% next year, with potential layoffs starting in January. The cuts would impact Quest VR headsets and Horizon Worlds as CEO Mark Zuckerberg shifts resources toward AI development and Ray-Ban smart glasses, which have exceeded sales targets. Reality Labs has posted over $70 billion in losses since 2021.

Meta Plans Deep Metaverse Budget Cuts Amid Strategic Shift to AI

Meta is considering metaverse budget cuts as high as 30% for 2026, marking a significant retreat from the vision that prompted Facebook's rebrand just four years ago

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. The proposed reductions would impact the unit responsible for Quest VR headsets and Horizon Worlds, Meta's virtual reality social platform where users interact as avatars

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. While no final decision has been made, layoffs could begin as early as January, according to sources familiar with discussions held at Mark Zuckerberg's Hawaii compound last month

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. Meta shares jumped as much as 5.7% on the news, reflecting investor skepticism about the metaverse that has persisted for years

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Source: Japan Times

Source: Japan Times

Reality Labs Losses Drive Resource Reallocation

The cuts target Meta's Reality Labs division, which has posted more than $70 billion in financial losses over the past four years

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. Mark Zuckerberg has asked executives across Meta to identify 10% cuts during annual budget planning, but the metaverse group faces deeper reductions given lower-than-expected industry competition

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. The majority of proposed cuts would hit the Virtual Reality group, which represents the bulk of metaverse-related spending

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. Meta executives concluded they could decelerate VR efforts after Apple and Google slowed their competing device development

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. Despite technical advances in VR devices, consumers have not widely embraced the technology, forcing Meta to reconsider its investment priorities

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Source: Quartz

Source: Quartz

AI-Enabled Smart Glasses Emerge as New Priority

Meta plans to redirect savings from metaverse cuts into Augmented Reality glasses, particularly its Ray-Ban collaboration that has become a surprise hit

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. Introduced in 2021 and recently updated with an AI assistant, the smart glasses feature built-in cameras and microphones for calls and music, with sales surpassing internal targets

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. The latest models launched in September include a small display within the lens that can describe surroundings and translate text, widely seen as a breakthrough that enhances usefulness while maintaining compact design

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. This strategic shift to AI reflects Zuckerberg's pivot toward developing AI superintelligence, marked by high-profile hires including former Apple UI designer Alan Dye, who will oversee design for hardware, software and AI integration

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. Dye will lead a new creative studio within Reality Labs focused on design, fashion and technology

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Source: Fortune

Source: Fortune

Investor Pressure Mounts as AI Spending Accelerates

Investor pressure has intensified as Meta spends heavily on both metaverse development and large AI models that power generative AI products like AI chatbots integrated into WhatsApp

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. The company expects to spend tens of billions of dollars on data centers and AI development for the foreseeable future, adding to concerns about Reality Labs' continued drain on resources

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. Bloomberg first reported the potential cuts, which would affect the hardware division that evolved from Meta's 2014 acquisition of Oculus

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. Forrester analyst Mike Proulx predicted in April that Meta would shutter metaverse projects like Horizon Worlds, arguing this would allow greater focus on AI projects including Llama, Meta AI, and smart gadgets

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. Zuckerberg has largely stopped mentioning the metaverse in public and on earnings calls, instead emphasizing AI development

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. A Meta spokesperson declined to comment on specific cuts but stated the company isn't planning broader changes beyond the strategic shift

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