Meta's AI strategy pivots as Avocado model threatens open source commitment and sparks internal tension

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Meta is developing a proprietary AI model code-named Avocado, marking a potential departure from Mark Zuckerberg's open source philosophy. The shift comes amid disappointing Llama 4 performance, a $14.3 billion investment in Scale AI's Alexandr Wang, and growing internal conflicts between new AI talent and longtime executives over priorities and resources.

Meta Abandons Open Source Philosophy with Avocado Development

Meta is working on a new AI model called 'Avocado' that could fundamentally alter the company's approach to artificial intelligence, with plans to charge for access rather than releasing it as open source

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. This represents a dramatic move away from open-source AI that Mark Zuckerberg championed just last year when he declared it "the path forward" and said "fuck that" about closed platforms

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. The proprietary model, expected in the first quarter of 2026, signals Meta's shifting AI strategy as the company attempts to compete with OpenAI and Google in the race toward superintelligence

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Source: Digit

Source: Digit

The pivot follows the disappointing performance of Llama 4, which Meta was caught gaming AI benchmarks for, and the subsequent delay of a planned "Behemoth" version that Zuckerberg ultimately scrapped "in pursuit of something new"

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. In a July 30th memo about "personal superintelligence," Zuckerberg indicated the company would need to be "careful about what we choose to open source" due to safety concerns

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. Meta's absence from the newly formed Agentic AI Foundation—which includes AWS, OpenAI, Google, Microsoft, IBM, and Cisco—further underscores its departure from collaborative open source efforts

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$14.3 Billion Investment Fuels AI Talent Hiring Spree

Meta invested $14.3 billion in June to hire Scale AI founder Alexandr Wang as Chief AI Officer, along with a handful of his top engineers and researchers

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. The 28-year-old entrepreneur, who favors closed models over open source, now leads TBD Lab—a siloed space near Zuckerberg's office at Meta's headquarters where the new foundational AI models are being developed

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. Following this massive acquisition, Meta raised its 2025 capital expenditure guidance to between $70 billion and $72 billion from a prior range of $66 billion to $72 billion

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Source: New York Post

Source: New York Post

Zuckerberg and Wang embarked on an aggressive AI talent recruitment campaign, offering pay packages worth hundreds of millions of dollars. Mark Chen, OpenAI's chief research officer, revealed that Zuckerberg went as far as delivering homemade soup to the doorsteps of some OpenAI employees to persuade them to join Meta

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. The company expects to spend $600 billion over the next few years to fund its AI ambitions

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. Zuckerberg now spends much of his time working closely with these new hires in TBD Lab, which was deliberately separated from Meta's bureaucracy

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Internal Conflicts and Tensions Emerge Over Priorities

The creation of Meta Superintelligence Labs has sparked internal conflicts and tensions between Wang's team and longtime executives, including Chief Product Officer Chris Cox and Chief Technology Officer Andrew Bosworth

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. Cox and Bosworth wanted Wang's team to concentrate on using Instagram and Facebook data to train the new frontier model to improve Meta's social media feeds and advertising business. However, Wang pushed back, arguing that the goal should be to catch up to rival AI models from OpenAI and Google before focusing on products

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Source: NYT

Source: NYT

This us-versus-them mentality has created friction, with TBD Lab's researchers viewing many Meta executives as interested only in improving the social media business, while the lab's ambition is to create a godlike AI superintelligence

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. Bosworth was recently asked to slash $2 billion off next year's proposed budget for Reality Labs, with the money redirected to Wang's team

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. Employees have also disagreed over computing power allocation, with those working on social media ranking algorithms arguing for more resources rather than dedicating them to training AI models

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Market Pressure and Questions About Return on Investment

Wall Street is looking for direction and a path to return on investment after Meta's stock underperformed the broader tech sector this year and badly trailed Google parent Alphabet

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. KeyBanc Capital Markets analysts noted that "Meta has been the opposite of Alphabet, where it entered the year as an AI winner and now faces more questions around investment levels and ROI"

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. The company's strategy remains scattershot according to insiders and industry experts, feeding the perception that Meta has fallen further behind its top AI rivals whose models are rapidly gaining adoption in consumer and enterprise markets

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Brian Jackson, principal research director at Info-Tech Research Group, observed that Meta was "never interested in a truly open source model approach, just an open weights model approach"

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. The company's internal restructuring has also taken a toll, with Meta laying off several hundred workers from its Fundamental Artificial Intelligence Research (FAIR) unit, and Chief AI Scientist Yann LeCun—a proponent of open source and skeptic of LLMs—recently announcing his departure

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. Many within the company expected Avocado to be released before the end of this year, but the model is now wrestling with various training-related performance testing, pushing the timeline to first quarter 2026

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