Meta Unveils AI-Powered Video Ad Creation Tools for Facebook and Instagram

A good piece of news? Soon you will see AI-edited ads on Facebook and Instagram - Softonic

The company is launching new features aimed at advertisers, many of them based on AI Meta has announced a series of new updates to its advertising platform during Advertising Week, highlighting improvements in video animation with artificial intelligence, expanded collaborations with content creators, and more options in Collection ads. One of the main innovations is the introduction of the "Image Animation" feature. This tool will allow advertisers to generate videos from a static image, adding moving elements based on text prompts. According to Meta, this feature "helps overcome resource limitations and provides greater longevity to advertising creatives." Initial feedback from advertisers has been positive, as they see this option as a way to create more dynamic content without the need for prior audiovisual resources. Additionally, Meta continues to work on its "Video Expansion" with AI feature, which allows advertisers to automatically adjust their videos to different formats. This is part of the company's efforts to facilitate the creation of advertising content, especially for brands that want to optimize their resources and adapt them to various platforms. Regarding Collection ads, Meta has introduced new options that allow the integration of creator content. Now, brands can use images or videos from creators as the main element in their ads, leveraging the authenticity and reach that influencers offer. This new format also stands out for its dual handle, which displays both the brand's name and the creator's name, potentially helping to capture a larger audience and maximize public interest. Finally, Meta has introduced its new video tab on Facebook, which is aimed at making it easier for advertisers to reach more users. With this update, the company strengthens its commitment to AI-based ads, offering a wide variety of formats such as video, carousel, or in-stream ads, all focused on improving advertisers' commercial results.

Meta is bringing AI-edited video ads to Facebook and Instagram

The next time you scroll through your Instagram and Facebook feed, you might see a video ad edited with AI. That's because Meta is testing new AI video editing capabilities that will allow advertisers to animate an image as well as expand the borders of a video. With the AI animation tool, advertisers can upload a static image and then use Meta's tool to "generate" a video. As seen in this example, Meta's AI tool makes the strawberries in the background slowly float around the jar. The new tools can also make an existing video larger. It uses AI to generate "unseen pixels in each video frame" to increase its size, sort of like how some AI image editing tools allow you to expand the background of an image. Meta is starting to roll out these features now and plans to make them more widely available early next year. All this builds upon Meta's existing AI features for advertisers, which already allow companies to use text and image generation when creating ads. These ads will also appear on the new full-screen video tab that's coming to Facebook. Meta isn't the only platform that's letting advertisers create ads with AI. Last month, Amazon released an AI tool that creates clips based on product images, and TikTok is experimenting with using AI-generated avatars in ads as well.

Meta Unveils AI Tech for Advertisers That Transforms a Still Image Into a Video

In a move that is lowering the creative barrier, Meta is giving advertisers the ability to make a moving image from a still one with new AI tools. It means that Facebook and Instagram users might start seeing AI-enhanced ads in their feeds thanks to these features Meta is providing to companies. As per The Verge, Meta gave the example of a generic ad shot for a strawberry jam brand. It has strawberries dotted around the jar which start floating around thanks to AI. A number of AI tools have come out recently that allow people to animate still photos. Recently, AI video platform Pika unveiled its 1.5 model which allows users to upload a photo and from there they can choose different animations like exploding, squishing, crusihing, and inflating a subject. As well as bringing things to life, Meta is also offering an outpainting feature that expands on an image using AI to generate "unseen pixels in each video frame". Mark Zuckerberg's company is starting to roll out these features now and plans to make them more widely available early next year. "Meta needs to continue to make investments in its platforms, it cannot rest on its laurels and I'm personally proud of Meta for making advancements in AI and continuing to lower the barrier to entry for advertisers," Rachel Tipograph, CEO of MikMak, tells Bloomberg Technology. Meta already has existing AI tools for advertisers; it gives companies image and text generators to create ads and video is the natural progression. Recently, PetaPixel reported that AI images of users may start appearing in people's Facebook and Instagram feeds. The feature is an expansion of Meta's "Imagine Me" features which allow users to create AI selfies based on their photos. Users might get an "Imagined for You" image in their feed which they can either quickly share or generate a new picture. Instagram's parent company is apparently all-in on AI with Meta also previewing its AI video generator called Movie Gen by showing off some impressive-looking examples.

Meta Brings AI-Edited Ads to Your Facebook and Instagram Feeds

As if social media ads weren't already phony enough, new AI editing tools are coming to Meta's Ads Manager. These tools give advertisers the ability to create and alter video ads delivered to your Facebook and Instagram feeds. The rollout has already begun, and Meta indicates the tools should be available globally to advertisers as early as next year. The New Tools Are Focused on Video Content There are two main AI capabilities that Meta highlights in its official announcement. First, Video Expansion, which creates "unseen pixels" in a video to expand its aspect ratio. And Image Animation, which lets advertisers generate video from static images to repurpose them for services like Reels. These new entries increase Meta's repertoire of AI advertising tools, which currently includes Background Generation, Image Expansion, and Text Variations. Those tools are mainly for images. The new offerings are more focused on video content. That's because, according to Meta, users spend around 60% of their time engaging with videos. There are already numerous ways to shortcut the social media video creation process via AI. However, Meta's announcement implies that it intends to remove some creative heavy lifting, so advertisers can mitigate the roadblocks that occur when marketers eventually sink into burnout. You'll Probably See More Ads Overall, what this means for you is that those obnoxious targeted ads on Facebook and Instagram will likely become even more targeted, and you'll likely see a lot more of them. And rightfully so. Because why else would anyone want to engage with their news feed if not to constantly expose themselves to corporations vying for their hard-earned dollars? The announcement follows in the footsteps of companies like Amazon and TikTok, which are already testing AI to enhance advertisements. It's a concerning new trend that reinforces the rising dominance of generative AI while continually blurring the lines between authenticity and artifice. But the bigger concern is one of consumer trust. Despite our previous excitement over certain aspects of AI, the negative potential of generative AI is already well established. And while its adoption into the world of advertising seems natural, it's also rife with potential downsides. Specifically, use in the advertising space means AI will rely on the ethics and morals of companies that have sometimes proven to be immoral and unethical. That's a frightening prospect, ultimately raising questions about the need to impose limits on the capabilities of generative AI, both in the world of advertising and on the internet.

Meta debuts new generative AI tools for creating video-based ads - SiliconANGLE

Meta debuts new generative AI tools for creating video-based ads Meta Platforms Inc. today said it's rolling out a full-screen video tab on Facebook and Instagram in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And with that, it's also looking to help advertisers with the launch of a range of new ad formats specifically for video-based content. The announcements were made at the Advertising Week 2024 event in New York this week, where Meta revealed that the average user now spends more than 60% of their time on Facebook and Instagram watching videos, be they Reels, longer videos or livestreams. That explains the company's decision to roll out a new, full-screen video tab on both platforms, and so it follows that it's also looking to help its advertising partners with new ad formats to take advantage of the new feature. The company explained that it's offering a "diversity of ad formats" via the new full-screen video experience, including standalone video ads and carousel ads, in-stream ads and overlay ads, giving advertisers plenty of options to reel in those all-important clicks. In addition, Meta is helping advertisers simplify the way they create their new video ads, as well as more traditional ads, with various enhancements to its generative artificial intelligence-powered ad creative tools. The company says its generative AI ad creative tools are already extremely effective, with ad campaigns designed exclusively with them achieving an average 11% higher click-through rate than those created using traditional methods. In addition, the company reckons they also achieve a 7.6% greater conversion rate compared to standard campaigns that don't use its tools. The new features include more tools for creating video-based ads with generative AI. Building on its existing video creation tool, Meta is offering a new Video Expansion tool for generating "unseen pixels in each video frame" so creatives can expand the aspect ratio of their videos to create a more immersive experience for their target audience. According to the company, the new feature was introduced due to strong demand from advertisers, following the success of a similar "image expansion" feature in its generative AI image-based ad creation tools. Another new way to create videos is by animating existing images, the company said. The new Image Animation feature lets advertisers animate a single, static image to create video-based ads for Instagram Reels. The main advantage is that it helps advertisers create more compelling ads with limited resources, the company said. In some cases, early adopters have had great success in repurposing previously successful, static ad images that had gone stale, by making them more dynamic and engaging. The new generative AI ad creation tools are available in Meta's Ads Manager Advantage+ package, which is a subscription-based service for advertisers. The features are rolling out in beta test mode, and will become generally available next year. Besides using AI to create high-impact ads, another proven way to succeed is to partner with some of the top influencers on platforms such as Facebook and Instagram. To aid in this, Meta is enhancing its partnership ads tool, so advertisers can easily integrate creator content with their ad collections on Reels and additional services. The company says partnerships ads are extremely effective, citing a survey that found how 53% of Facebook and Instagram users are more likely to purchase a product or service if it has been promoted by a creator they follow. With the new format, advertisers can upload a creator image or video as a kind of "hero" asset for their ad collections in the Ads Manager tool, and then run partnership ads to engage with audiences by leveraging the authenticity of influencer-created content, Meta said. Moreover, Meta said, it's testing the ability to add creator testimonials to partnership ads, providing yet another option for improving ad performance. It's all about enhancing opportunities to foster trust in audiences, the company explained. As a final update, Meta said it's making things simple for advertisers by consolidating its partnership ads tools into a single page within the Ads Manager, now called the Partnership Ads Hub.

Meta Rolls Out AI-Powered Video Creation Tools for Advertisers

Meta Unveils AI-Powered Video Tools to Boost Advertiser Creativity on Facebook and Instagram Meta Platforms Inc. is introducing new artificial intelligence (AI) tools designed to make video creation easier and more dynamic for advertisers. The tech giant's latest initiative allows marketers to turn static images into video ads using generative AI, providing advertisers with a fresh way to engage with users who are increasingly spending their time consuming video content. These new generative AI features will be available to a broader audience, according to the company's announcement. Advertisers can now create video ads from scratch and automatically adjust the size of the videos for different platforms.

Meta Launches Generative AI Video Tools for Advertisers

(Bloomberg) -- Meta Platforms Inc. is rolling out new artificial intelligence tools to help advertisers create and edit videos more easily, seeking to reach Facebook and Instagram users who are spending more time watching videos. The new features, which will be available broadly next year, will let advertisers use generative AI to turn static images into video ads, the company announced Tuesday. Marketers will also be able to edit and adjust the size of video ads automatically. Meta has been steadily launching new AI tools for advertisers. The company already helps marketers automatically create text and images that can appear in ads, and has long used artificial intelligence to help brands find and target their ideal customers. Last month, advertisers created more than 15 million ads using Meta's generative AI tools, the company said. The social media giant has been pushing heavily into video as it seeks to increase the amount of time people spend on its Facebook and Instagram apps, which, in turn, lets the company show more ads. As part of those efforts, Meta is adding a new video feed to its Facebook app that will allow users to watch videos in full-screen mode. The new feed will combine short-form videos called Reels, livestream content and longer-form videos. Meta last week unveiled a new AI tool for generating and editing videos from a text prompt, which is designed to help users post more video content to its sites. Facebook and Instagram users now spend 60% of their time on the apps watching video content, the company said.

Meta Just Announced 2 New AI Video Features for Advertisers

In a presentation, Meta shared that advertising campaigns that use Meta's generative AI features have seen an 11 percent higher clickthrough rate and 7.6 percent higher conversion rate compared to non AI-powered ads. Meta says that over just the past month, more than one million advertisers, including large advertising firms like Tinuiti and Dentsu, have used its ad tools and have created 15 million AI ads. Meta also says that it has received overwhelmingly positive feedback from advertisers specifically regarding its text variation feature, which enables creatives to generate many variants of a marketing message tailored for different audiences. Tak Yan, who serves as the VP of product management within Meta's Monetization AI team, says that "if you talk to any copywriters, they would love to spend time crafting that one perfect line of copy; they do not like rewriting the same copy 40 times for 40 different apps." Yan also announced that Meta has begun testing two AI-powered tools in a new media type: video.

Meta Launches Generative AI Video Tools for Advertisers

Meta Platforms Inc. is rolling out new artificial intelligence tools to help advertisers create and edit videos more easily, seeking to reach Facebook and Instagram users who are spending more time watching videos. The new features, which will be available broadly next year, will let advertisers use generative AI to turn static images into video ads, the company announced Tuesday. Marketers will also be able to edit and adjust the size of video ads automatically.

Meta Unveils New Facebook Video Tab and AI-Powered Video Ad Tools

The tool can add pixels to change the aspect ratio of video ads Facebook will soon get a new video tab on its platform which will play all types of video formats in the same place. This announcement was made by Meta at the Advertising Week event on Tuesday. Alongside, the social media giant also introduced several new artificial intelligence (AI) tools for video-based ad creation and deployment. Announcing these video ad tools, the company highlighted that as much as 60 percent of the time users spend on Facebook and Instagram is dedicated to watching video content. In a newsroom post, Meta detailed the new tools for advertisers as well as the new video tab on Facebook. Currently, the Facebook app allows users to check Reels, longer videos, and live videos in the same tab, however, on the web version, users need to switch between content types within the video tab. But now, the social media giant announced that the website version of the platform will also get an integrated video tab that will showcase different video formats. Meta highlighted that the change will allow advertisers to reach the target demographic easily, by merging together the different funnels and reducing the funnel actions. The company will also allow advertisers to show different kinds of ads including standalone video, carousel, in-stream, and overlay ads within the tab. Alongside this, the company also introduced new AI tools to simplify the video-based ad creation process. The first tool is dubbed Video Expansion. It can adjust video creative assets into different aspect ratios by generating unseen pixels in each video frame. Earlier, advertisers would need to either shoot the video in different formats or manually edit them to reach all audience touchpoints. However, the tool eliminates any such hassles. Meta said this tool will work with both Instagram and Facebook. Image Animation, an AI image-to-video tool was also introduced. This tool can create animated ads for Instagram Reels using static images. However, the tool does not add entirely new scenes or camera angles, and instead just animates the elements present in the image. Additionally, the social media giant will also let advertisers integrate creator content into their collections ads on Reels, with both accounts appearing together. This way advertisers can showcase their product as well as let users see the authenticity of the product with the creator-led content. Another feature which is currently under testing is letting creators add a testimonial to a partnership ad, which Meta claims can improve the ad's performance. This way, when users open the comment section of the ad, they can see the creator's opinion posted. The creator's comment will be marked as "sponsored".

Meta Adds AI Advertising Video Features

Meta says they're set to begin adding new AI video features for advertisers and markets beginning next year. Rachel Tipograph, CEO of MikMak, joins Caroline Hyde and Ed Ludlow to discuss how the new tool could potentially change the online advertising landscape. She speaks on "Bloomberg Technology." (Source: Bloomberg)